Just months after their first passenger testing, Virgin Hyperloop today unveiled its vision for the future hyperloop experience. Yahoo Finance reports: The newly-released concept video takes the viewer step-by-step through a hyperloop journey, from arriving at the portal to boarding the pod. Virgin Hyperloop worked with world-class partners across disparate industries — including Bjarke Ingels Group (BIG) for the portal designs, Teague for the pod designs, SeeThree for the video and animation, and Man Made Music for the score and sonic identity — to design a comprehensive, multi-sensory passenger experience that surpasses that of any other form of mass transit.

Far from a dystopian future where dark colors, stark lighting, and screens abound, Virgin Hyperloop’s counter narrative is a more optimistic view of the future: a greener, smoother, safer, and more pleasant mass transit experience. “We leveraged decades of experience designing how people and things move across various modalities — taking some of the best aspects from aviation, rail, automotive, and even hospitality to create a new and better passenger experience that is distinct to Virgin Hyperloop,” said John Barratt, CEO & President, Teague. “Recessed seat wells provide a greater sense of space, while the raised aisle is a touch of the unexpected and unique. Bands of greenery and wood textures subvert the aesthetic of typical mass transit materials with something optimistic and fresh. All lighting in the pod — including the unassuming information displays — are dynamic and adjust based on traveler activity and journey milestones.”

“Through proprietary research and a design thinking approach to creating sound and sonic solutions for Virgin Hyperloop, Man Made Music was able to address a myriad of potential challenges for this new mode of transportation, from how to evoke a sense of privacy and space to an enhanced sense of safety and calm,” said Joel Beckerman, Founder and Lead Composer at Man Made Music. “We respond to sound quicker than any other sense, so sound actually drives the multi-sensory experiences. The sonic cues of the Virgin Hyperloop identity system serves as a guide for passengers throughout their experience while instilling confidence, safety, and clarity — you ‘feel’ it rather than ‘hear’ it. Just like a great movie score, it tells you the story. We know when we’ve got it right when you don’t notice the sound at all: the interface is humanized in ways that are both fresh and familiar.”

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Source: Slashdot – Virgin Hyperloop Unveils Passenger Experience Vision