How Indonesia’s new sex laws will affect tourists

New rules raise concerns for human rights, but also for the country’s battered tourism industry with experts warning they could scare visitors away, potentially losing billions in revenue.

Continue reading on CNN

Indonesia ‘sex ban’: Criminal code changes threaten other freedoms

There are concerns the revised criminal code could threaten democracy, human rights and free speech.

Continue reading on BBC News

Indonesia’s sex ‘morality’ laws are just one part of a broader, chilling crackdown on dissent

Analysis: the moralistic aspects of the new criminal code risk obscuring wider concerns about a stifling of protest and criticism of the state

Continue reading on the Guardian

Source: TG Daily – Worry and Skepticism Arise as Indonesia Bans Sex Outside of Marriage

We can’t seem to live without our smartphones right now. It’s more true nowadays as smartphones are capable of more and more things. So it’s important to make sure our phone is protected and always energized. That’s what PITAKA’s PitaFlow for Phones system is designed to do.

Since 2017, PITAKA has been building a system based on magnets to offer people the convenience of magnetic connectivity through a seamless ecosystem of products to simplify our lives. The PitaFlow for Phones includes phone cases, wireless chargers, car mounts, and wallets that let you use your phone more conveniently wherever you go.

Black Friday Sales Event

The PitaFlow for Phones ensures your phone is protected and always juiced up to make your everyday carrying easier. If you’re interested in those products, you can’t miss out PITAKA’s biggest sales event of the year. Upon the upcoming Black Friday sale, the PitaFlow for Phones will be 15% off, and other products will be up to 50% off.

MagEZ Case 3 for iPhone 14

The ultra-slim MagEZ Case 3 for iPhone 14 Series is made of PITAKA’s signature aerospace-grade aramid fiber, five times stronger than steel but five times lighter. The premium material combined with vacuum forming and special painting gives the case an excellent 3D texture that offers grip and is incredibly comfortable. The MagSafe compatible case weighs about 18 grams and is as thin as 0.95mm. Thanks to the MagSafe SlimBoard™ technique, PITAKA was able to build the world’s thinnest and lightest iPhone 14 case with MagSafe compatibility. The MagEZ Case 3 protects your iPhone from minor drops and tears without adding bulk.

MagEZ Car Mount

MagEZ Slider

When you work at the office or at home, attach your iPhone to the MagEZ Slider. Let your phone attach to the 45-degree stand and charges up while you work. You can easily monitor your phone without picking it up. And when you’re about to leave, grab your fully charged iPhone and go. By the way, the compact MagEZ slider can also wirelessly charge your AirPods.

What if it’s not fully charged? Or you want to charge your phone on the go? Not a problem. Slide the detachable MagSafe power bank out from the MagEZ Slider. Attach it to the back of your iPhone 14, and you’re good to go. The slim and ergonomically-designed power bank is extremely portable and powerful.

MagEZ Card Sleeve

The PitaFlow for Phones also includes MagEZ Card Sleeve, a MagSafe compatible slim wallet. If you don’t want to carry a fat wallet when you leave the house, simply snap the MagEZ Card Sleeve to the back of your iPhone. You can have easy access to your cards on the go.

PITAKA is founded by a team of designers, engineers, and creatives across multiple fields with an alternative approach to all things technology. Holding the vision of “alternative gadgets to simplify your life”, PITAKA always thinks one step ahead of users and provides innovative designs that bring convenience and style in real life. Today, PITAKA has become a large and successful company selling cases, wallets, and covers for the essentials of modern life around the world.

To find out more about PITAKA:
Black Friday Sale Information：http://bit.ly/3TCiXHU
UK Amazon Store:http://bit.ly/3URYOyu
Website: https://www.ipitaka.com/
Facebook：https://www.facebook.com/ipitaka.gb
Instagram：https://www.instagram.com/ipitaka.gb/

For business, press, or media inquiries, please contact: charlotte.jia@ipitaka.com

Source: TG Daily – PITAKA PitaFlow for Phones Makes Your iPhone 14 More Useful– Black Friday Offer is Up to 50% Off

Travelling the world can be an amazing and enlightening experience, whether you’re going solo to do some whale watching in Iceland or on vacation with your significant other to the romantic islands of Maldives. To make sure you have the best trip possible, it’s important to stay in touch with friends and family back home, find inexpensive ways to get around town, and keep track of where you are at all times. With these five travel apps, each available on both iOS and Android, there will be no place you can’t go.

5 Can’t-Miss Travel Apps for International Travelers

1) Google Translate

How many times have you been in a foreign country and had to use your phone to translate something? Maybe you were trying to read a menu or street sign or talk to the people at the hotel. Google Translate is a great app that can help with those situations. The app offers translation in over 100 languages, and it’s free. It’s also available offline, which can be helpful if you’re on a train or plane ride when the internet isn’t available. There are other apps that do similar things, but this one has lots of features, from voice recognition to text-to-speech so you can hear how words are pronounced. 

2) XE Currency

XE Currency is a great app to use when travelling abroad to make sure you’re getting the best exchange rate. With just a few clicks, you can get live currency rates, calculate how much your home currency is worth in another and convert it on the spot using an online purchase or ATM withdrawal. It’s also perfect if you’re travelling around multiple countries, as the app lets you track all of your transactions in one place. You can even set up reminders that alert you when it’s time to change currencies so that you don’t forget.

3) Guide to Iceland

Guide to Iceland is a great website to use before you travel so that you can find the best restaurants and hotels, or just read reviews from other people who have been there before. You can also see how other people have rated the places they’ve been to, which will help you know if it’s worth going to a particular restaurant for dinner or not. Guide to Iceland also helps you plan your entire itinerary and tells you where the best attractions are located in any given country.

4) Skyscanner

Skyscanner is a great app for finding the cheapest flights. It compares flights from all airlines and also includes budget airlines. You can also filter by destination, duration, departure and arrival times. This will help you find your ideal flight at the perfect price. Skyscanner is available in more than 200 countries and territories worldwide, so there’s no need to worry about whether it’ll work in your country. Skyscanner has an offline mode too, so you don’t have to worry about being without internet access on your journey. Plus, they have a local phone number in many countries which means you can call them when you’re abroad if you need to make changes or ask questions.

5) Airbnb

Airbnb is one of the most popular travel apps. With Airbnb, you can find a place to stay in more than 65,000 cities and 191 countries. You can choose to stay at a house or an apartment with the hosts that have them listed on the app. Airbnb is great because there are many different types of accommodations available including treehouses, castles, igloos, and even boats. Plus, with Airbnb, you know that the place you’re staying at has been verified by other travellers who have already used it.

Written by Rida Sheppard

Source: TG Daily – 5 Can’t-Miss Travel Apps For International Travelers

Your website is keeping your business alive. If you don’t have a well-functioning, intuitive online storefront, you aren’t really making the most of your business’ potential. But building a website isn’t enough – you need to draw people to it. You need it to be on page one of Google for your desired keywords. You need to attract your target audience, give them a great customer experience and give them the incentive to convert into paying customers. It’s a tall order, and not one that every business owner has the time for – where do you start and how can you significantly increase organic traffic to your website?

The reality is, we’re slipping into a pretty steep recession, and 2023 isn’t shaping up to be a great one for many people – at least not financially speaking. We’re all having to mind our money, make difficult decisions, and cut unnecessary expenses. With that in mind, many businesses are making the decision to shift their efforts from paid advertising to Search Engine Optimisation (SEO) in an effort to accumulate the largest amount of organic traffic and qualified leads, possible. After all, as well as being cost-effective, there are many benefits of organic marketing, – it allows you to build credibility and increase customer loyalty, particularly important during a recession when competition is a very real concern.

SEO isn’t an easy game to master – there are a lot of facets to consider, many angles to explore and a lot of algorithm changes to keep up with. But there are some ways you can increase organic traffic in 2023 – below are the tried and tested methods that are working best for businesses around the world.

Look After Your Technical SEO

First things first – you need to get your technical SEO in check. Your website could be the most beautiful site ever created, but it won’t amount to anything if your technical SEO score is low. Think of it as a house – everyone loves a bit of curb appeal, but trellis and fresh paint don’t matter if your wiring is hazardous. A website is much the same. The interior needs to be usable, or people will avoid it like the plague.

To bring in organic traffic in 2023, you need to ensure you comply with Google’s Core Web Vitals. You need optimal site speed, optimised URLs, SSL certificates and you need your site to work well on mobile. For those keen on doing more research, here’s a Technical SEO checklist that covers all the bases.

Test Your Metadata

We all know that page titles are a key ranking factor. Meta descriptions are also a huge factor in determining click-through rates. To increase organic traffic, you should spend time optimising this metadata to ensure it is optimised for length and keywords (without keyword stuffing), while also reading well. The meta description needs to accurately and succinctly explain the content of the given landing page in a compelling way. Done right, you’ll end up increasing visitors to your site. Done badly, you’ll end up with a poor bounce rate and increasingly annoyed people who are likely to not revisit your business.

Come at Your Keyword Research From a Different Angle

We all know that keyword research is a crucial foundation when it comes to SEO and bringing in organic traffic. But you need to be creative, adaptive, and forward-thinking when it comes to keyword research. We don’t want to bring out an old cliche, but you really do need to think outside the box and cast a wider net in order to bring in your target audience.

Take for example Call Handling, a CCaaS (contact centre as a service) company. Clearly, the initial instinct would be to try and rank for keywords such as ‘contact centre’ or ‘CCaaS’, while creating posts around ‘what is a cloud contact centre?’ or ‘the business value of CCaaS.’ These topics and keywords will of course be useful, but we drilled deeper to find related keywords and topics, helping to draw in customers who may not even know yet that they need Call Handling’s services.  

Taking this example further, we conducted extensive keyword research into topics like: communication in the charity sector, retail, public services, and construction industry – all key audiences for Call Handling. Furthermore, we created thematically-related content clusters around topics like ‘productivity’, ‘omnichannel efficiency’, and ‘first-call resolution.’ 

Think about frequently asked questions in and around your field and question how you can add some real value to your end user in order to draw in increased amounts of qualified organic traffic. It also helps to develop trust between your brand and your target audience – so even if they’re not in the position to buy at the moment, they will likely remember you when their situation changes.

It’s also worth noting that if you create truly valuable content, you increase the odds of external parties linking to you and increasing your authority in your field, bringing in yet more organic traffic.

Don’t Underestimate the True Value of a Single Blog Post

We’ve all heard that content is king – and it’s true. We’ve also heard that frequency is incredibly important for SEO content. There is an element of truth in this, but more important than frequency is quality. Every post you create on your website should have a real purpose in terms of business objectives and SEO metrics. Blog posts represent a real untapped potential for businesses – and it’s not all about SEO. While optimising a blog post around a valuable keyword can certainly draw in traffic, writing it in the right way can also convert and increase ROI dramatically. 

At The Brains, we worked with a client to create a single blog post that resulted in $231,000 in sales opportunities. The blog allowed the client to discuss a pressing question often asked by their target audience while simultaneously highlighting the benefits of their offering. The client drew inspiration from this blog post and created a webinar and other sales collateral which influenced or sourced more than $231k in opportunities.

Blog posts deserve a lot of care and attention – they need to be written purposefully and well because you never quite know how they will go on to impact your business.

Understand the Stages of the Buying Journey

You want to have content on your website that captures relevant traffic at different parts of the buying journey. All too often businesses focus solely on customers who are aware of their product or service – but what about those who know they have a problem, they just don’t know how to solve it?

The different stages of a buying journey include 

• Unaware: This is when the potential client has no real knowledge of your market or niche.
• Problem aware: At this stage, the client in question is experiencing an issue and they are looking for information to solve it, but they aren’t aware of any available solutions. Creating content around common pain points for your clients is a great avenue for content here. 
• Solution aware: At this point, the potential client starts actively looking for solutions that can help them, but they still are unaware of your business or how they can help. 
• Product awareness: At this point, the visitor knows about your business and product or solution, but they aren’t entirely sure you are the right business for them – this is the time to highlight your unique selling points.
• Most aware: At this point, you are nearly past the finish line with a potential client – they know about you and know your product is right for them, but they need to know more about prices and incentives in order to complete the deal.

Before you begin to write content for each stage, begin with persona workshops to determine what content types would be most relevant to them and their needs or interests.

Do Not Give in to AI Generated Content

As reflected in Google Trends, over the past year alone, there has been a 270% increase in searches for, and interest in, AI content. This is all really concerning for thriving businesses. We know that content writing is hard to do well and very time-consuming. We also know that it needs to be done frequently. However, pumping out AI content is not the answer and, if detected, could lead to a manual penalty for your site, which would severely impact your rankings – Google is really not fond of AI content as a rule. So be cautious of caving in, and rest assured that the best content that draws in the best traffic will always be created by people.

Optimise Old Content

Sometimes the efficacy of your old content will dwindle and fail to bring in the traffic it once did. If this is the case for you, consider giving it a revamp. Update the content and modernise it, and consider reframing it around a different keyword. Doing so can seriously improve the user experience and strength of the content while allowing you to reach more people.

Optimise Your Site for Local SEO

Don’t underestimate the value of local SEO strategies to your business’ success. If you have a physical business presence, in a specific geographic area, you need to stand out from your competitors. You should start by claiming and optimising your Google My Business (GMB) listing.

At The Brains, we optimised our GMB profile. Within 6 weeks, we were ranking in the top 3 in the Google Maps pack for twelve terms, when prior to optimising, we ranked for nothing above ten. In fact, it has become our third-highest driver of traffic and second-highest driver of conversions since the optimisation.

Aside from GMB, there are other ways to optimise for local SEO including adding your locations in your page title and meta descriptions, adding location-specific pages, and adding schema markup for your address and contact information. If you want local people to find you and make use of your services, you have to make it as easy as possible for them to find you.

Create High-Quality Backlinks

Backlinks remain a hugely important part of off-site SEO and one that can seriously improve your rankings for desired keywords, as well as increase organic traffic. Every backlink is a vote for the trustworthiness and authority of your site, acting as a trust signal, which is crucial – customers are forever looking for more and more reasons to trust you, or warning signs to go elsewhere.

There are a number of ways to build backlinks, including blogger collaborations, guest posting, and responses to journalist requests. You can also put out press releases when your company has a meaningful or newsworthy update to share. You can even conduct your own studies and surveys to try to drum up some excitement – done right, you can pick up some exciting backlinks from some well-known nationals.

As the years go by, Google becomes more and more sophisticated in order to give the end user the best results. To meaningfully increase organic traffic over the long term, you need to keep up with the changes in the Google algorithm, continually monitor your SEO data and update your website with relevant, valuable content. The weight of certain elements of SEO will likely change over time but the golden rule will still remain constant – if you keep the end user in mind and design your website and business around them, Google is likely to reward you – and your traffic will follow suit.

About the Author:  Samantha Lyon is a Senior Account Manager for Digital PR and Content Marketing at The Brains. With a decade’s experience in Digital Marketing, Samantha enjoys working with clients to create high-value content both on-page and off-page to increase rankings, recognition, and revenue.

Source: TG Daily – How to Increase Organic Traffic in 2023

I find the ARM vs. Qualcomm litigation particularly troubling because it looks like ARM is attempting to illegally shake down Qualcomm, which is arguably ARM’s most prolific customer, in order to close a massive cash shortfall. The shortfall was supposed to be corrected by selling ARM to NVIDIA, but that deal fell through thanks partially to Qualcomm’s efforts to stop it. The NVIDIA deal was perfect in that it gave Softbank, which owns ARM, a significant amount of cash, and it would have provided ARM with enough additional money to fund operations and R&D. 

ARM Needs Cash (And May Fail Without It)

The IPO, which has been postponed, would have only paid Softbank and would have left ARM in a precarious cash position as an independent company with no parent to call on for funds. I expect this is partially why the IPO failed because institutional investors would have realized they’d be screwed in that deal. Who wants to invest in a property that is nearly certain to fail?  

This puts ARM in a bad position. Its parent is cash-poor, it has no easy way to raise billions of dollars outside of the now postponed IPO, and its business model is beginning to look like it is about to fall apart because ARM still doesn’t have the operational capital it needs and no fast way to get it. So, ARM decided to sue Qualcomm in the hope that Qualcomm will close this financial shortfall. ARM’s lever is to create so much FUD over Qualcomm’s processors that it will hurt Qualcomm’s sales and force it to pony up more money. This looks and reads like external extortion, and I have a hard time believing a judge won’t see it as a blatantly illegal attempt by a European firm to abuse a U.S. company.  

All those dynamics pretty much assure that unless Qualcomm decides it is worth the money to stop the threat to its brand and sales (to give in to extortion, in other words, which every CEO I’ve ever trained with knows not to do because then the other company owns you), ARM is going to most certainly lose this effort. So why would it do something so stupid? 

Dunning-Kruger Effect

Over the decades as an analyst both inside and outside of companies, I’ve observed a recurring trend I now credit to the Dunning-Kruger effect. The Dunning-Kruger effect postulates that the less someone knows about something, the more confident they are about doing it. The recurring mistake I’m referring to is the belief that you can use litigation as an offensive, rather than a defensive, weapon. The less legal experience the person making the decision has, the more likely they are to decide, when they are in financial difficulties, to use litigation to try to correct the problem, not realizing that litigation works very poorly offensively unless you are a litigation expert.

The reason patent trolls are effective with this kind of litigation is that they tend to be focused law firms and they don’t build anything which severely limits the company being attacked from responding in kind. What makes the difference is that a patent troll company was built to litigate while a company like ARM is built to develop and license technology. While litigation experts run patent troll companies, knowing and caring little about how to use the technology they own but knowing a great deal about how to use the courts, companies like ARM are typically run by engineering types who are focused on legitimately building, maintaining and advancing technology that is licensed to customers to help them.  

When you use IP litigation offensively, you will typically run up against law firms that are experts on defense, which is where most firms that have IP assets spend their money. So, you have a firm on the offense that doesn’t really know how to play offense because, unless it’s a patent troll, it has developed that offensive capability going against a defensive team that has likely defended against patent trolls and could be considered an expert on defense. This would be like someone that watched tennis a lot deciding to play a competitive game against a ranked player. 

Putting contract issues aside, the reason ARM won’t win this is because it’s overmatched largely because it didn’t realize it was overmatched and thus took a path it shouldn’t have traveled.

ARM’s Downside: Collateral Damage

This litigation has a lot of people looking closely at ARM and its billions-of-dollars shortfall. They’re also seeing that the IPO, whenever it occurs, will likely leave the company worse off and effectively doom the IPO or force a change that will put more of the money raised into ARM’s coffers (so they have the needed operational funds), not Softbank’s where the money is currently expected to go. It comes at a time when RISC V is rapidly rising in popularity due to its far more favorable and forward-looking licensing model, and it makes ARM appear to be a hostile and unreliable partner that will attack its licensee’s revenue sources if that licensee doesn’t capitulate to its unreasonable demands.  No one smart is going to want to license from a company that appears to be both acting punitively against licensees outside of the legal process and that believes it can unilaterally change pricing terms outside of a contract renewal process.   

As we watched the FTX collapse and both Meta and especially Twitter drifting towards failure, it is becoming increasingly evident that ARM may be the next on this list of soon-to-be-failed companies. That is hugely beneficial to RISC V and the X86 ecosystem (Intel/AMD) and takes ARM further away from financial stability and independence.  

Wrapping Up: ARM RIP

The lesson here is that unless you are a patent troll (and I would advise against becoming one), using litigation offensively is a bad idea. It makes you look weak, the expertise dynamic places a historically weak offense against a historically strong defense, and the collateral damage to the firm bringing the litigation can be terminal, particularly if that firm lives off of licensing and now appears to be attempting to abuse the power its IP may grant it.  

Were I Qualcomm, I’d be making a plan to migrate to RISC V as a hedge against the ARM attack, and the risk to ARM is that the team doing this may find they can exceed ARM performance at a lower production cost. This will drive Qualcomm and the massive number of companies who license and buy from it to make the switch as well. There is no doubt that Apple, which has always overly focused on margins, is watching this as well and likely already has a RISC V project internally that no one is yet talking about, as well.  

In the end, this may have already gone too far to save ARM, but you can learn from that mistake and recognize that unless you are an attorney specializing in IP law, using your IP offensively will likely, at best, be a waste of money. At worst, it could be instrumental in the failure of your career (if not your firm).  

Source: TG Daily – ARM vs. Qualcomm: Why Offensive IP Litigation Rarely Plays Out (Outside of Patent Trolls)

Day trading is a relatively new investment strategy that has recently gained popularity. Every unique lucrative investment opportunity comes with misconceptions that can lead investors astray. Day trading has also seen its share of myths, but they can be quickly dispelled with a little research. Here are five myths about day trading that WB Trading review feels you shouldn’t believe.

1. Day Trading Is Only For Experienced Investors

This is one of the most common myths about day trading. Many people believe you need to have years of experience in the stock market before you can successfully day trade. However, this simply isn’t true. While it is undoubtedly helpful to have some experience, anyone can learn to day trade with the proper education and guidance.

If you’re interested in starting a day trading career, plenty of resources are available to help you get started. Numerous online courses, books, and articles can teach you the basics of investing. Once you have a solid understanding of the basics, you can begin practicing with a demo account.

2. You Need A Lot Of Money to Start Day Trading

Another common myth is that you need a large amount of money to start day trading. While all investment endeavors require upfront capital, day trading can be done with relatively small funds compared to traditional investing.

Many day traders recommend starting with a small account. This will allow you to get a feel for the market and build your confidence without too much risk. Once you have a better understanding of how day trading works, you can increase your account’s size.

With that said, it’s important to note that you will need to have enough money to cover the costs of your trading activities. These costs can include things like commissions, fees, and taxes. You’ll also need to have enough money in your account to meet the minimum balance requirements set by your broker.

3. Day Trading Is Too Risky

Undoubtedly, day trading comes with a certain amount of risk. However, this doesn’t mean it’s too unpredictable for most people. Day trading can be less risky than other types of investing if you know what you’re doing. One of the key things to remember with day trading is that you’re only risking the money you have in your account. This is unlike other forms of investing, where you may be required to put down a margin.

This means you can never lose more money than what’s available in your account. Additionally, day trading allows you to limit your risk by using stop-loss orders. These orders automatically sell your position when it reaches a specific price, ensuring you don’t lose more money than you’re comfortable with.

4. You Need To Work Many Hours

This myth likely stems from the fact that day trading is a full-time job for many people. While it is true that some day traders do work long hours, this isn’t a requirement. You can day trade successfully even if you only have a few hours available each day.

The key to success is to find a trading strategy that fits your lifestyle. If you only have a few hours each day, you’ll need to find a system that doesn’t require you to be glued to the screen all day. There are plenty of strategies out there that can be executed in just a few minutes each day.

Additionally, you can use technology to your advantage. There are numerous trading platforms and software programs that can automate the majority of your trading activities. This means you can set up your trades before the market opens and have them execute automatically.

5. You Need To Be An Expert

This is the biggest myth of all.  Many believe you need to be an expert to succeed at day trading. That simply isn’t true. While it is certainly helpful to know the markets, anyone can learn to day trade successfully.

All you need is the willingness to learn and the patience to put in the time and effort. WB Trading review advocates that with the right education and practice, you can be a successful day trader regardless of your prior experience.

Final Thoughts

Day trading is a viable investment option for anyone willing to learn and put in the necessary time and effort. While some risks are involved, these can be mitigated by using stop-loss orders and taking a cautious approach. With the right mindset and approach, day trading can be a rewarding way to invest your money.

Written by Lara Harper

Source: TG Daily – WB Trading Review Shares 5 Myths About Day Trading

Life is busy for today’s solo professionals, couples and families – and it’s getting busier. Economic changes and the increasing pace of life leave us little time for ourselves, and we don’t want to spend that precious time on household chores. This is why people are increasingly turning towards home automation or smart homes.

When we think of home automation, we think of lights, air conditioning, and security. But now it’s possible to automate the cleaning of your home, with the L11 Pro from Verefa. So your house can not only look beautiful at all hours but also smell and feel wonderful.

For 20 years, we’ve been able to switch on a smart vacuum to simply clean our floor, but the L11 Pro takes house-cleaning automation to a whole new level. The name Verefa comes from the Latin “fovere familia”, or “comfortable home”. And through its products, Verefa aims to make comfortable, automated homes a reality.

The L11 Pro cleans your house all by itself – including self-emptying – for up to 70 days (11 weeks). It uses Artificial Intelligence (AI) and LIDAR (Light Detection and Ranging) to know exactly where it is in your home and to recognize objects and surfaces in the environment around it.

The technology, called Spatial AI+, models your room in real-time. Most high-end automated vacuums use vision navigation to help navigate, but most homeowners don’t realise this poses a security and privacy risk. Instead, the L11 Pro protects your privacy with the use of LIDAR. LIDAR SLAM uses light detection and ranging to help navigate around your home to millimeter level accuracy, enabling more precise mapping and maximum coverage.

Who knows … the L11 Pro might end up knowing your floor space better than you do.

Once the cleaning is done, your L11 Pro returns to its home base unit, which also serves as a station for the cleaner to automatically empty dust and dirt collected during vacuuming. The L11 Pro’s disposable dust bags pull out easily for quick disposal, with no need to get your hands dirty. 

The L11 Pro also boasts stronger suction (2700Pa) than any competitor, and a robust 4 liters of capacity, outdoing most competitors. The L11 Pro lasts longer between charges – 160 hours – compared with most competitors.

Most times, the Artificial Intelligence will take control when it’s time to vacuum, but you can also manually control your L11 Pro using the Verefa Life App on your smartphone, or via voice assistants like Alexa or Google Assistant. The L11 Pro is one of the few vacuums available on both voice assistant smart home platforms. L11 Pro is designed for carpet cleaning, and it just loves pet hair – a common bugbear of pet-owning homeowners.

You might think that such a superior set of features would warrant a much higher price, but L11 Pro beats competitors such as Roomba and Shark.

Don’t just settle for automated lighting and security; make your living space continuously clean without lifting a finger (for up to 70 days, anyway). Automate your comfortable home with the Verefa L11 Pro.

Order the Verefa L11 Pro on Verefa Official Store

Source: TG Daily – Make the most of your time with the world’s best value robot vacuum

This week was Qualcomm’s annual summit in Hawaii, and for once I’m not there, which is kind of a shame because it’s really cold where I live right now. However, on paper, the Qualcomm Oryon processor due next year could be the perfect competitive answer to Apple’s M1/2 if Intel’s coming little core/big core effort is late to market, which seems likely given Intel is undergoing a large layoff.  

Oryon is based on Nuvia technology that has been somewhat problematic given ARM is suing Qualcomm for using the technology in what appears to be a suicidal effort designed to cripple this potential Apple competitor. But if launched successfully as expected in 2024, this processor could be a huge game changer.  Of course, it will run not only against the latest processors from folks like AMD and Intel but also against some of the coming RISC V parts also expected at that time. ARM’s hostile actions could still cost both ARM and Qualcomm any chance of succeeding which is foolish on ARM’s part given that the license Qualcomm has for ARM does appear to cover the product. There is only one thing worse than suing a large client, and that is losing when you do so. Because of Qualcomm’s relatively strong position, it seems likely ARM is on the wrong side of the fence, both legally and competitively.  

Let’s talk about how this coming battle is likely to play out.  

Processor Wars

Currently, Apple is the ARM champion for PCs. Its M1/2 effort has been very successful as the company moved from Intel to ARM for its latest PC processors. In general, these processors have been holding up,  thanks mostly to Apple’s tightly controlled ecosystem. For Windows-based PCs, X86 and Intel are still kings, though AMD has been beating Intel regularly of late in performance. At the high end, the two companies remain competitive against each other across both mobile and desktop designs while Intel continues to lead on overall design wins. Qualcomm’s current ARM effort, while interesting, is still very small when compared to either AMD or Intel, and its biggest competitive disadvantage comes from using an architecture that lacks performance headroom to run the emulators required to run Windows or Windows apps.

This last is changing as Microsoft moves to create a version of Windows and related apps that will run natively without an emulator, promising ARM performance that will be sharply improved without hurting other advantages like battery life and wireless connectivity where ARM has traditionally had an advantage.  

Right now, while Qualcomm’s ARM effort lags in performance significantly, it tends to lead in battery life and connectivity, but those advantages are being addressed by future Intel designs that promise to better shift from low power to high power processing as the need requires and potentially bracket Qualcomm’s more blended effort with better performance when needed and better battery life when that performance isn’t needed.  

AMD is largely staying on the performance vector, but the latest laptop I’ve tested, the HP EliteBook 865 G9 got 21 hours battery life for video and light word processing, making me wonder how much more battery life I’d need (this laptop has a 16-inch screen, as well, so it was hardly a stripped-down unit).  

In short, as the challenger, Qualcomm will have to execute sharply with Oryon or there is an increasing chance that by the time it’s released, the already entrenched competing parts will be good enough to hold it off. This is one of the problems when trying to penetrate an already defined market with a new technology: You have to be substantially better than the part you are trying to displace to get movement because buyers don’t like taking chances on new technology unless there is a substantial benefit.  

As a result, the ill-timed and ill-considered ARM litigation could be enough of a drag on this effort to remove its ability to arrive timely and before Intel renders the effort redundant. Fortunately, Microsoft is on Qualcomm’s side and has the ability to be a kingmaker given Microsoft makes the operating system for these PCs. But Microsoft isn’t stupid. I’ll bet this ARM/Qualcomm litigation has it thinking about hedging its bets because that’s what I’d be doing.  

Qualcomm Oryon

Qualcomm Oryon won’t just be for PCs. lt cuts across all of Qualcomm’s platforms that require higher performance: smartphones, cars, mixed reality glasses, and networking solutions. Promising a superior blend of performance and energy conservation, Qualcomm could be, on paper, the perfect choice for an increasing number of applications that don’t want to trade off conservation against performance.  

If it can arrive with Microsoft’s strengthened ARM support for Windows, it has the potential to flip itself from an also-ran in the PC space into a real contender. This will require a much higher level of execution from Qualcomm that will be hindered by the ARM litigation. So, the success of this effort is anything but certain.  

Wrapping Up:  

Oryon is a crucial play for both Qualcomm and ARM. If successful, it could provide a strong foundation for Qualcomm and ARM to move outside of Apple definitively in the PC space and become a true force in the market. But the foolish and seemingly punitive litigation from ARM will significantly hinder this effort which is by no means a sure thing even with ARM’s support. It also slows execution during a time when Intel is suffering through a layoff and would be less able to respond to this threat.  In short, the litigation is a gift to both Apple and Intel because it buys them time to come up with better competitive alternatives. If they do, Oryon’s success will be substantially reduced.  

I expect this ARM vs. Qualcomm litigation will go down in history as one of the most foolish things ever done and, should ARM fail against a surging RISC V or X86 counter effort, this litigation will likely lead to the list of causes for that failure. Given Apple is taking a hard look at RISC V, ARM’s window to stop this silliness is shrinking rapidly. In the end, if Qualcomm can get around ARM, it has a shot at the title. However, getting around a partner making bad choices is neither easy nor assured, so we’ll have to wait at least another year to see if Oryon can rise to its market disruption potential. 

Source: TG Daily – How Qualcomm’s Oryon Processor Could Be the Ideal Counter to Apple’s M1/2

If you’re curious about cannabis, or if you’re one of the many people who don’t enjoy smoking, then edibles may be right for you! In this blog post, we will discuss five reasons why edibles may be a better choice for you than smoking. 

1. Edibles don’t produce smoke, so they’re healthier for you

When it comes to cannabis, edibles are often seen as the healthier alternative to smoking. Not only do they eliminate the risks associated with inhaling smoke, but they also allow for a more controlled and consistent dose of THC. 

However, edibles also come with a few drawbacks. For instance, they can take longer to kick in and often produce a stronger high than smoking. Additionally, edibles can be easy to overconsume, especially if they’re made with sugary ingredients. 

But if you’re looking for a healthier way to enjoy cannabis, edibles may be the right choice for you. Just be sure to start with a small dose and take your time before indulging in seconds.

2. Edibles are more discreet than smoking

Anyone who’s ever tried to discreetly smoke marijuana in public knows the challenges that come with it. The smell, the awkwardness of trying to hold it in, and the very real possibility of being caught all make smoking cannabis in public a risky proposition. 

Edibles, on the other hand, offer a much more discreet way to enjoy cannabis. They can be easily consumed without drawing attention to yourself, and they don’t produce any telltale smells. 

Plus, edibles can be infused with all sorts of delicious flavors, making them a more enjoyable experience than smoking. So if you’re looking for a discreet way to enjoy cannabis, edibles are the way to go.

3. You can control the dosage of cannabis when you eat it

When it comes to consuming cannabis, there are a variety of ways to do it. You can smoke it, vape it, or eat it. And while each method has its own set of pros and cons, edibles offer a unique advantage when it comes to controlling the dosage of THC. 

THC is the main psychoactive component in cannabis, and its effects can range from mild to severe. When smoking or vaping cannabis, the THC is absorbed into the bloodstream relatively quickly, which means that its effects can be felt almost immediately. However, this also means that it’s easy to consume too much THC, leading to an unpleasant experience. 

Edibles, on the other hand, take longer to kick in because they have to be digested first. This gives people a chance to gauge how they’re feeling before deciding whether or not to consume more.

4. The effects of edibles last longer than the effects of smoking

When it comes to getting high, there are plenty of different options available. Some people prefer to smoke or vape their cannabis, while others prefer to eat it in the form of an edible. 

Both methods have their own benefits, but edibles tend to offer a longer-lasting high. This is because edibles are absorbed into the bloodstream through the digestive system, while smoking allows THC to enter the bloodstream through the lungs. 

Because of this, edibles tend to have a stronger and more prolonged effect. For people who want a longer-lasting high, edibles are the perfect choice. Just be sure to start with a low dose, as it can take a few hours for the full effect to kick in. And if you ever find yourself in need of some ways to quickly recover from an edible high, make sure to check out this article on Veriheal. 

5. Edibles come in many forms

When it comes to cannabis edibles, the sky’s the limit. You can infuse just about anything with cannabis these days, so you’re not limited to pot brownies or cookies. 

Got a sweet tooth? Cannabis-infused candy is a popular choice. looking for something savory? Cannabis-infused snacks like chips and pretzels are also widely available. 

And if you’re feeling particularly adventurous, you can even infuse your own meals with cannabis —all you need is some patience and technique and you’ll be able to make cannabutter, which can be used to cook all kinds of treats. The possibilities are endless! 

Conclusion

Edibles offer a unique and convenient way to consume cannabis. They’re discreet, easy to control, and come in a variety of delicious forms. So if you’re looking for a new way to enjoy your favorite herb, be sure to give edibles a try. You just might be surprised at how much you enjoy them!

Written by Rida Sheppard

Source: TG Daily – 5 Reasons Why Edibles May Be Right for You

FTX’s new CEO John J. Ray said in an explosive Chapter 11 filing on Thursday that he has never seen a company in as bad a shape as FTX in 40 years of dealing with bankruptcies.

FTX’s bankruptcy filing, a first-day declaration, is a document in which advisors for the bankrupt company lay out their story of what happened leading up to the chapter 11 filing.

Why did one of the world’s biggest cryptocurrency exchanges just collapse? | Molly White

FTX was supposed to be the future – a safe, reliable and innovative way to trade digital currency. Instead it has unleashed a financial meltdown

Continue reading on the Guardian

FTX suggests Sam Bankman-Fried transferred assets to Bahamas government custody after bankruptcy: Filing

FTX lawyers said Bahamian regulators directed Sam Bankman-Fried to transfer digital assets to the custody of the Bahamian government.

Continue reading on CNBC

Sam Bankman-Fried tries to explain himself

The fallen crypto CEO on what went wrong, why he did what he did, and what lies he told along the way.

Continue reading on Vox

Source: TG Daily – FTX’s New CEO Files For An Explosive Bankcruptcy

Most businesses give back to their communities in some way, but what about scholarship foundations? Experts like Dennis Bonnen say scholarship foundations are a unique type of nonprofit that can benefit businesses in a few ways.

What Is A Scholarship Foundation?

A scholarship foundation is a nonprofit organization that provides scholarships to students who otherwise wouldn’t be able to afford higher education. They are typically funded by donations from businesses and individuals.

Scholarship Foundations Can Help Businesses Attract And Retain Employees

Businesses today are competing for top talent more than ever before. In order to attract and retain the best employees, businesses need to offer a competitive benefits package. One way to do this is by offering scholarships through a foundation. Scholarship foundations can help businesses attract and retain employees by providing financial assistance for Education costs. This can help businesses attract employees who might otherwise be unable to afford higher education, as well as retain current employees who are looking to further their education.

In addition, scholarship foundations can also provide financial assistance for other expenses related to higher education, such as books and supplies. By offering this type of financial assistance, businesses can help their employees pursue their educational goals while also attracting and retaining high-quality talent.

Scholarship Foundations Can Promote Employee Loyalty And Reduce Turnover Rates

As the cost of tuition continues to rise, more and more employees are looking for ways to help finance their education. One way that companies can attract and retain talent is by establishing scholarship foundations. By offering financial assistance to employees pursuing higher education, businesses can show their commitment to employee development.

In addition, scholarship programs can help to build a sense of loyalty among employees. recipients may feel obligated to stay with the company for a certain period of time after graduation in order to repay the investment that has been made in their education. As a result, scholarship foundations can be an effective tool for reducing turnover rates.

Scholarship Foundations Can Improve Employee Productivity And Motivation

Employee productivity and motivation is essential for any business to succeed. By offering scholarships, foundations can help to improve both of these things. Scholarships can provide employees with the financial support they need to further their education, which can lead to better job performance and increased motivation. In addition, scholarships can also show employees that their employer is invested in their future and is willing to help them reach their goals. As a result, offering scholarships can be a great way to improve employee productivity and motivation.

Scholarship Foundations Can Enhance The Company’s Image In The Community

Scholarship foundations can be a great way for companies to give back to the community and enhance their image at the same time. By providing financial assistance to deserving students, companies can help make college more affordable and accessible. In addition, scholarship foundations can help companies to develop a pipeline of talented employees.

Dennis Bonnen says by investing in the education of young people, companies can ensure that they have a qualified workforce for the future. Furthermore, scholarship foundations can help to build goodwill in the community. By supporting the educational aspirations of young people, companies can show that they are committed to the success of the next generation. As a result, scholarship foundations can be an important part of a company’s community relations strategy.

Conclusion

In conclusion, scholarship foundations can benefit businesses in a number of ways. They can help to attract and retain employees, reduce turnover rates, improve employee productivity and motivation, and enhance the company’s image in the community. If you are looking for a way to improve your business, consider starting or supporting a scholarship foundation.

Written by Lara Harper

Source: TG Daily – Dennis Bonnen Discusses How Scholarship Foundations Can Benefit Businesses

SEO is getting highly competitive with every passing day. As a marketer, you can no longer rely on traditional marketing techniques to improve your ranking and visibility. You need to get creative and look for new and innovative ways to stand out from the crowd.

One of the most effective ways to improve your SEO is through visual marketing. In this article, we will explore 7 ways to improve your SEO with visual marketing. So whether you plan to opt for SEO services in India for SEO packages or do it yourself, here are seven ways you can use visual marketing to boost your SEO efforts:

1. Use images that people will save with them

The purpose of using static images is to make an emotional connection with the viewer. If you can create an image that people will want to save, it will help you in two ways. First, it will create brand awareness as people will share your image with their friends and followers. Second, when people save your image, it creates a backlink to your website, which helps improve your SEO. You can create images related to your product or service or create inspiring quotes that people will want to share.

2. Use a variety of videos

Right from short reels to long-form interviews, all types of videos have got a place in the world of SEO. Videos are a great way to connect with your audience and build trust. You can use videos to show off your products, give a behind-the-scenes look at your company, or even create how-to guides. Whatever type of video you create, make sure it is informative and engaging. You can also use videos to answer frequently asked questions so that people can find the information they are looking for without having to leave your website.

3. Use both evergreen and trending infographics

Infographics are a great way to provide information in an engaging and visually appealing way. You can use infographics to cover both evergreen and trending topics. For evergreen topics, create infographics that will be relevant for a long time. For trending topics, create infographics that capitalize on the latest trends. This will help you attract new viewers and keep them coming back for more.

4. Add visual elements to your blog posts

Blog posts are a great way to improve your SEO as they help you target long-tail keywords. But if you want to make your blog posts even more effective, add some visuals to them. This could be in the form of images, infographics, or even videos. Adding visuals to your blog posts will make them more engaging and help you communicate your message more effectively.

5. Create more data visualization models

Data visualization is a great way to make complex data more understandable and engaging. If you can create data visualization models that are both informative and visually appealing, it will help you attract more viewers and improve your SEO. You can use data visualization to show trends, patterns, and correlations. You can also use it to compare different sets of data in images to make it more understandable.

6. Highlight good testimonials

One of the best ways to build trust and improve your SEO is by highlighting good testimonials from your satisfied customers. You can use images, videos, or even quotes from your testimonials to show off what others are saying about your products or services. This will help build credibility and increase the chances of people doing business with you. People trust reviews from other customers more than they trust advertisements. So, by highlighting testimonials, you can improve your SEO and attract more customers.

7. GIFs and memes

GIFs and memes are a great way to add some fun and personality to your website. They are also a great way to engage with your audience and build a connection with them. You can use GIFs and memes to show off your products, give a behind-the-scenes look at your company, or even create how-to guides. Whatever type of GIF or meme you create, make sure it is relevant to your brand and audience.

It’s the right time to get started with SEO services in India!

There’s no doubt about it – SEO is more important than ever. If you want to stay ahead of the competition and make sure your website is seen by as many people as possible, you need to invest in SEO services. And there’s no better time to do it than now and gain a competitive edge.

The internet is changing and people are interacting more with images and overall visual content. It’s the right time to invest more in static and video content to gain an edge in your industry.

Wrapping up!

Boost your SEO by opting for affordable SEO packages and drive a higher volume of traffic to your website. Improve your online visibility and reach out to more potential customers with the help of experts in the field.

Written by Barbara McGee

Source: TG Daily – 7 ways to improve your SEO with visual marketing

Dell’s Concept Luna is an amazing project. Using modular design, it promises to lower electronic waste for the high-volume laptop market. But while it focuses on creating a greener platform, the benefits of modular design go well beyond saving the environment. People will more aggressively support the related effort when it has additional personal benefits. While some will go down the sustainability path if it is hard, far more will go down it if it is both easier and better for them than the alternative. Concept Luna has the potential to be both easier and better.

Let’s explore some of the compelling personal benefits for a highly modular PC design. 

Flexibility

Laptops come in distinct size classes that can better fit how your needs may change during the day. For instance, if you are traveling, a laptop that is in the thirteen-inch or smaller class will work better on a plane where space is tight, and it will also give you longer battery life if you are away from a power source. But a seventeen-inch or larger laptop will be better if you are mostly working from a desk, cubical, or from your dining room table while watching your kids or pets. Few people would buy several laptops for each use-case. We tend to pick what we think will work the best most of the time and suffer with the lack of what we might otherwise prefer when our working conditions change.

But with a modular design like Concept Luna, we could have the core components that move from different cases and screen sizes for less than buying a new laptop. For example, say we like to game or occasionally need extra performance and are willing to sacrifice battery life to get there. We could also have different internal components for gaming or workstation use that allow us to adjust the laptop’s performance based on our changing needs. You could have a Qualcomm module when you need extreme battery life for instance, and an AMD module for when you need extreme performance. 

Obsolescence Protection

Another aspect of having different internal modules is the ability to upgrade the laptop to a recent technology. It often seems like when we buy a new laptop, within weeks the chip companies announce an innovative technology we may find compelling, making us regret not waiting. But a modular design should both allow the vendor to provide a trade-in incentive for your old module and a compelling upgrade price for a new one. This would allow you to upgrade to the latest wireless technology, the latest processor, or GPU technology as those technologies change and even swap out the battery, sound system, or other components (like screens) as the technology changes. On that last we may not be able to afford an OLED screen initially but, in a year, maybe we could buy the better screen we can afford and would prefer. 

Customization

Over a decade ago, there were automotive paint shops that did a decent business custom painting desktop and laptop PCs. But by using adhesives, OEMS made it harder to take laptops apart so they could be custom painted. Companies like Toast came in to fill the gap with laptop wraps. But a modular design makes it far easier to custom paint laptop cases so you could have the image you like on your laptop, be it your company’s logo, your favorite sports team, performing artist, superhero, or fantasy character (I used to do dragons). And you can have the case repainted as the finish ages to keep the product looking new long after wear and tear would make the case look old. And, finally, it would enable third-party case designs that use unique materials like automotive carbon fiber, titanium, or even precious metals as your taste and finances allow. And, with the obvious exception of precious metals, those mods will make it less likely your laptop will be easily stolen because it would be unique and less interesting to the market at large. 

Wrapping Up: 

A modular laptop design like Concept Luna promises a significant advantage when it comes to preserving the environment by lowering the costs related to recycling it. But it has other compelling advantages that would allow you to avoid premature obsolescence, have greater work and performance flexibility, and even allow a level of customization that has not been seen in this market, including low volume cases like the desktop gaming market enjoys. Concept Luna could drive a change in the PC market that would forever transform it into something more green, interesting, and popular than it is now. I can hardly wait.

Source: TG Daily – Dell Concept Luna: The Untold Advantages

Iran’s foreign minister on Saturday acknowledged for the first time that his country has supplied Russia with drones, insisting the transfer came before Moscow’s war on Ukraine that has seen the Iranian-made drones divebombing Kyiv.

The comments by Iranian Foreign Minister Hossein Amirabdollahian come after months of confusing messaging from Iran about the weapons shipment, as Russia sends the drones slamming into Ukrainian energy infrastructure and civilian targets.

“If (Ukraine) has any documents in their possession that Russia used Iranian drones in Ukraine, they should provide them to us,” he said.

Iran acknowledges sending drones to Russia for first time

Iran’s foreign minister on Saturday acknowledged for the first time that his country has supplied Russia with drones, insisting the transfer came before Moscow’s war on Ukraine that has seen the Iranian-made drones divebombing Kyiv.

Continue reading on AP NEWS

Reporter’s Notebook: A close-up look at the deadly and dangerous Iranian drones targeting Ukraine

Fox News’ senior foreign affairs correspondent, Greg Palkot reports on the deceptively innocent-looking Iranian drones raining death and destruction down on Ukraine.

Continue reading on Fox News

Iran denies supplying Russia with weapons for use in Ukraine | CNN

Iran has denied supplying Russia with weapons for use in Ukraine, saying it “has not and will not” do so.

Continue reading on CNN

Source: TG Daily – Iran Confirms It Supplied Drones To Russia

Promoting your business online can be a whole new challenge in a very competitive environment. Since many businesses (including startups and mom-and-pop shops) have laid their claim on the internet real estate, getting noticed by your target market means working harder and smarter. Promotions Warehouse recommends these 4 tips to get your business noticed online more quickly and effectively.

1. Keep Your Business Website Content Fresh and Relevant

More than half of American businesses have websites and those that do have outdated content that adversely affects visitor interaction. A website is still one of the best ways to promote your business online. If you already have an existing website, check the layout, design, and other elements to identify any issues in terms of function, aesthetics, and usability. Some of the most important elements to consider include:

Domain Name. Consider having your business name identified online using its own domain name instead of a content management company’s name. This is important for branding later and is a more professional approach to your business’ image. MyVeryOwnBusiness.com or MyOwnBusiness.net domain name, for example, is much better than, say, MyVeryOwnBusiness.someprovider.com or MyOwnBusiness.otherprovider.net. Your own domain name connotes independence and professionalism, showing that you will spare no expense in creating a memorable user experience for your target market. 

Reliable Host. A good hosting provider will not only offer your business good support but will also ensure that your website will be online and accessible to its viewers. When it comes to hosts, consider the services offered and its reliability instead of just focusing on the price per plan. Often, cheap hosting providers also offer cheap services, and it will show, something that could cost your business later.

Quality Content. Quality content may be a combination of text and images, along with relevant and working links. A business website is often used by visitors as a way to research about the company and its products and services. The more useful information the site can offer, the more it will be considered as relevant by visitors, who are more likely to view the business as professional and trustworthy. 

2. Do Not Underestimate SEO

SEO refers to the process of designing your website to increase its visibility on search engines, such as Google, Bing, Yahoo!, DuckDuckGo, and Ask, among others. When a person searches for a product or service that is associated with your business using a search engine, the search engine will produce a number of results based mainly on several factors, including an easily accessible URL, page speed, domain issues, backlinks, user experience, code, mobile accessibility, and quality content. 

All these factors contribute to increase the chances that a website will appear on the coveted first page of the search engine results page or SERP. This area is called above the fold or the area that appears on the monitor or screen without scrolling down. This is the portion of a results page where viewers are more likely to trust and click on the links shown.

SEO requires some research, but it is worth the time and expense when used correctly. Ultimately, its goal is to make a business website search engine friendly and improve incoming traffic numbers. SEO also helps attract your target demographics, allowing you to market to exactly the individuals or groups who are more likely to purchase your products or services.

3. Create Video Content

Viewer attention is notoriously short. Of course, there will be individuals who will consume longer content on business websites, such as articles, press releases, and infographics, but many people prefer shorter content or at least, the type that they do not have to read but could still obtain information from. Videos are a great solution for this portion of the target market. Even short videos can be used to capture attention and present information in different ways – textually (using titles, captions, and subtitles onscreen), visually, and aurally. 

Videos are also an effective way to promote informative videos about new products and services to audiences who may not have access to print or text-based content. Videos can explore a number of topics and subtopics related to your business or product. These can even be used to share news, updates, successes, and testimonials. Easily the most popular platform for videos is YouTube, a content channel that enjoyed over 1.8 billion viewership in 2021 alone. You can use this platform to reach out to your target market without spending a dime. 

Another key advantage of creating videos is that it can demonstrate the features and functions of a product or service. Many businesses actually use video content to create tutorials and demos to show their potential markets the advantages and benefits of their products or services. These are often easier for the target market to consume because videos can be used as a guide or a reference for individuals who may have already purchased the product. In fact, some of the biggest companies and brands offer user guides and how-tos through videos that are published on their websites or on YouTube, which has remained a massively popular channel.

4. Advertise

There is a reason why advertising remains a key element in business success – it works. To promote your business online, consider ways to introduce your company and brand. In many cases, paid advertising is the best possible way to boost your online presence. This can be done through means such as paid Google ads, direct advertising, and Yahoo/Bing ads. 

There are also ways to increase your presence online and that is to use social media. Many businesses utilize platforms such as Facebook, Instagram, and Tiktok. The great thing about these platforms is that they are essentially free and it allows a business to create content that is relevant to its target market. Through these platforms, it is possible to promote new brands and products, drum up interest, and direct traffic to the main business website. 

Another great way to promote your business online is to utilize your social media presence when using promotions for contests, games, freebies, company giveaways, and other ad-related promotions. Of course, these can be done through your main business website, but social media has a strong presence across different demographics. A well-designed and executed promotional ad will succeed on social media. Due to the nature of the platform, the ad can be shared multiple times, increasing its viewing numbers exponentially within a short period of time.

Written by Adam Eaton

Source: TG Daily – 4 Effective Ways To Promote Your Business Online