“I have no musical talent at all,” says Oliver McCann. “I can’t sing, I can’t play instruments, and I have no musical background at all!”

But the Associated Press describes 37-year-old McCann as a British “AI music creator” — and last month McCann signed with an independent record label “after one of his tracks racked up 3 million streams, in what’s billed as the first time a music label has inked a contract with an AI music creator.”

McCann is an example of how ChatGPT-style AI song generation tools like Suno and Udio have spawned a wave of synthetic music, a movement most notably highlighted by a fictitious group, Velvet Sundown, that went viral even though all its songs, lyrics and album art were created by AI. Experts say generative AI is set to transform the music world. However, there are scant details, so far, on how it’s impacting the $29.6 billion global recorded music market, which includes about $20 billion from streaming.
The most reliable figures come from music streaming service Deezer, which estimates that 18% of songs uploaded to its platform every day are purely AI generated, though they only account for a tiny amount of total streams, hinting that few people are actually listening. Other, bigger streaming platforms like Spotify haven’t released any figures on AI music… “It’s a total boom. It’s a tsunami,” said Josh Antonuccio, director of Ohio University’s School of Media Arts and Studies. The amount of AI generated music “is just going to only exponentially increase” as young people grow up with AI and become more comfortable with it, he said. [Antonuccio says later the cost of making a hit record “just keeps winnowing down from a major studio to a laptop to a bedroom. And now it’s like a text prompt — several text prompts.” Though there’s a lack of legal clarity over copyright issues.]

Generative AI, with its ability to spit out seemingly unique content, has divided the music world, with musicians and industry groups complaining that recorded works are being exploited to train AI models that power song generation tools… Three major record companies, Sony Music Entertainment, Universal Music Group and Warner Records, filed lawsuits last year against Suno and Udio for copyright infringement. In June, the two sides also reportedly entered negotiations that could go beyond settling the lawsuits and set rules for how artists are paid when AI is used to remix their songs.
GEMA, a German royalty collection society, has sued Suno, accusing it of generating music similar to songs like “Mambo No. 5” by Lou Bega and “Forever Young” by Alphaville. More than 1,000 musicians, including Kate Bush, Annie Lennox and Damon Albarn, released a silent album to protest proposed changes to U.K. laws on AI they fear would erode their creative control.
Meanwhile, other artists, such as will.i.am, Timbaland and Imogen Heap, have embraced the technology. Some users say the debate is just a rehash of old arguments about once-new technology that eventually became widely used, such as AutoTune, drum machines and synthesizers.

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