Have some sympathy for marketers. They’re right there on the front lines of the brand wars, fighting for mindshare as part of the eternal battle for market share. Like any soldiers in a war zone, sometimes marketers make questionable decisions if they think it will give them a leg up on the enemy—questionable decisions like “comparing our

Source: Hot Hardware – Intel Seemingly Backtracks On Slides Comparing AMD’s CPU Marketing To Snake Oil

Universal Japan’s Super Nintendo World will be getting its first new area, based on the Donkey Kong Country franchise. This new area will come to the Osaka, Japan based theme park in the Spring of 2024. It will be a space with a lot of greenery, pulling inspiration from the jungle themes found throughout the popular game series.

One of

Source: Hot Hardware – Super Nintendo World Theme Park Gets Its First DLC And It’s Donkey Kong Country

A couple was sadly robbed and had their truck stolen in a pair of brazen thieves right outside their Washington D.C. apartment. While occurrences like this happen way too often, what’s bizarre about this theft was in the midst of the robbing, the perpetrators took one look at the victim’s Android phone and decided to give it back. The reason?

Source: Hot Hardware – Carjackers Return Android Phone To Uber Eats Driver Because It Wasn’t An iPhone

You can always leave it to the eagle-eyed gamers to uncover the most subtle hints of new products coming. No, we’re not talking about the ridiculously hyped GTA 6 and its treasure trove of surprises. The next best thing is in new hardware tidbits, and in this case, NVIDIA’s GeForce RTX Super refresh. While it seems to be no surprise that it

Source: Hot Hardware – GeForce RTX 4080 Super Breaks Cover In Update To A Popular System Utility

Astronomers have identified an object in deep space captured by the James Webb Space Telescope (JWST) as being an elusive dusty star-forming galaxy. Object AzTECC71 first appeared as a blob from ground-based telescopes before later vanishing completely from Hubble’s view.

The image captured by Webb is not the typical image some may be used

Source: Hot Hardware – Webb Space Telescope Captures An Evasive Glowing Monster That Keeps Disappearing

By the year 2026, there will be nearly 5 billion graphics chips sitting pretty in PC systems, a figure that includes integrated graphics as found on many AMD and Intel processors. As for discrete GPUs, including add-in boards that gamers jam into their PCI Express slots, market penetration in the PC is expected to achieve 30% within the next

Source: Hot Hardware – GPU Shipments Rebound In A Big Way To End The Post-Covid Black Death Phenomenon

Logitech is launching a new version of its A50 series of gaming headsets with the Astro A50 X. The key selling point for the fifth-generation headset is its compatibility. Gamers will be able to use it on Xbox, PlayStation 5, PC, and Mac. This official compatibility across platforms is rarely seen in headsets, with users usually needing to

Source: Hot Hardware – Logitech’s Flagship Astro A50 X Wireless Gaming Headset Plays Nice With PC And Console

The OnePlus 12 has officially launched in China in an event celebrating the brand’s 10th anniversary. As one of the most anticipated flagship phones, the OnePlus 12 doesn’t disappoint, at least on paper—it will be rocking the latest Snapdragon 8 Gen 3 with plenty of RAM, storage, and a generous battery pack that should push the phone to the

Source: Hot Hardware – OnePlus 12 Launches With A Huge Battery And Snapdragon 8 Gen 3 Firepower

Origin PC Neuron (starts at $2,200, as tested $4,625) Origin’s customizable gaming PC has lots of high-powered hardware, an attractive design, and a quiet cooling solution that’s up to the challenge.  Great attention to detail in build 100% industry standard parts and components Plenty of options in the configurator Excellent gaming performance…

Source: Hot Hardware – Origin PC Neuron Review: Immaculate Gaming Desktop With Muscle

NVIDIA rolled out a new ‘Game Ready’ GPU driver for GeForce owners this week, version 546.29 WHQL, which brings optimizations to Cyberpunk 2077: Ultimate Edition (not to be confused with the 2.1 update) and some bug fixes. Since then, however, NVIDIA has made available an optional GPU hotfix—version 546.31—to squash a couple of annoying bugs

Source: Hot Hardware – This NVIDIA Hotfix GPU Driver Solves A Stuttering Issue And A Wonky Discord Bug

Rockstar Games wasn’t planning to unveil its highly anticipated first trailer for Grand Theft Auto VI, the next major installment in one of the most popular game franchises of all time, until Tuesday, December 5. Rather than wait, however, Rockstar has released the trailer a day early in response to a now-banned X (formerly Twitter) account

Source: Hot Hardware – Official Grand Theft Auto 6 Trailer Filled With Hints Drops Early With A Launch Date

When Cyberpunk 2077 got its Phantom Liberty expansion and 2.0 update, CD Projekt Red said that was the end of the line for major content updates to the title. Well, the company appears to have done a little fibbing, because a new trailer just dropped for Update 2.1, and it’s coming along with a whole pack of new pieces for the PC’s premier

Source: Hot Hardware – Cyberpunk 2077’s 2.1 Update Adds New Vehicles, Revamped Bosses, Metro Rides, And More

With Intel’s upcoming Meteor Lake-based mobile processors launching soon, various design wins are started to leak. This time, an upcoming Samsung laptop was spotted — the Galaxy Book 4 Ultra –featuring a Core Ultra 7 155H CPU and GeForce RTX 4050 graphics. Samsung’s new laptop will be the successor to the outgoing Galaxy Book 3 Ultra, which

Source: Hot Hardware – A Meteor Lake Laptop Breaks Cover At Retail Ahead Of Intel’s Next-Gen CPU Launch

There’s a whole bunch of PC gaming handhelds on the market now, and just about every one has its advantages and disadvantages. The Steam Deck has the most varied inputs (and now with the OLED model, arguably the best screen), the Lenovo Legion Go has the biggest screen and detachable controls, and the various Ayaneo, One-Notebook, and GPD

Source: Hot Hardware – Watch An ASUS ROG Ally Get Upgraded To 32GB Of DDR5-7500 RAM With A Risky Mod

After numberous printing related bugs this year, you’d think Microsoft would be particuarly cautious and do some additional Q&A on its latest printing-related patches, but that doesn’t appear to be the case. A newly discovered bug affecting Windows 10 and 11 seems to be renaming all printers on a system “HP M101-M106”.

At the turn of the

Source: Hot Hardware – The Latest Printer Headache Caused By A Windows Update Is A Doozy

Headphone jacks can be hard to come by in 2023, as smartphones, tablets, and even laptops drop the legacy port to save space. The new Fiio KB3 keyboard is going the other way, however, with not one but two headphone jacks. The KB3 isn’t just a keyboard—it’s also a HiFi amp.

You might not know Fiio, but it’s a popular manufacturer of portable

Source: Hot Hardware – FIIO Releases A 0 Mechanical Keyboard For Audiophiles

Out in the wild, you’ll typically find a few types of gamers. The first one is a fan of boosting the visual eye candy to the max—we’re talking ultra settings at a 4K resolution, with path tracing to boot. Alan Wake 2 is a great example of leading edge technology that focuses on the visual aspect of the game. The next type of gamer is the one

Source: Hot Hardware – Watch Counter-Strike 2 Hit A Staggering 1000FPS On A Core i9-14900K And RTX 4090

While Spotify fills everyone’s Twitter/X timeline with users posting their most played songs of 2023, the company announced it will be laying off 1,500 workers ahead of Christmas. The number equates to a not-insignificant 17% of Spotify’s total workforce, and follows layoffs of 600 employees in January, plus an additional 200 in June of this

Source: Hot Hardware – Spotify Spreads Holiday Jeer By Plotting Big Round Of Layoffs Ahead Of Christmas

The United States government seems to be sending a strong message to NVIDIA about the company’s chip exports to China. Gina Raimondo, US Commerce Secretary, spoke about the importance of her department’s work in keeping China from getting access to the cutting-edge chips it needs to continue its AI development.

While speaking at the Reagan

Source: Hot Hardware – US Issues Apparent Warning To NVIDIA Over Redesigned Chip Shipments To China

Amazon has inked a deal with Blue Origin rival SpaceX for three Falcon 9 launches to support deployment of Project Kuiper, Amazon’s low Earth orbit (LEO) satellite broadband network. The company previously secured 77 heavy-lift rockets from Arianespace, Blue Origin, and United Launch Alliance, which should be enough launches for most of Amazon’s

Source: Hot Hardware – Amazon Joins Space Forces With Blue Origin Rival SpaceX On Kuiper Satellite Launch