Your website is keeping your business alive. If you don’t have a well-functioning, intuitive online storefront, you aren’t really making the most of your business’ potential. But building a website isn’t enough – you need to draw people to it. You need it to be on page one of Google for your desired keywords. You need to attract your target audience, give them a great customer experience and give them the incentive to convert into paying customers. It’s a tall order, and not one that every business owner has the time for – where do you start and how can you significantly increase organic traffic to your website?

The reality is, we’re slipping into a pretty steep recession, and 2023 isn’t shaping up to be a great one for many people – at least not financially speaking. We’re all having to mind our money, make difficult decisions, and cut unnecessary expenses. With that in mind, many businesses are making the decision to shift their efforts from paid advertising to Search Engine Optimisation (SEO) in an effort to accumulate the largest amount of organic traffic and qualified leads, possible. After all, as well as being cost-effective, there are many benefits of organic marketing, – it allows you to build credibility and increase customer loyalty, particularly important during a recession when competition is a very real concern.

SEO isn’t an easy game to master – there are a lot of facets to consider, many angles to explore and a lot of algorithm changes to keep up with. But there are some ways you can increase organic traffic in 2023 – below are the tried and tested methods that are working best for businesses around the world.

Look After Your Technical SEO

First things first – you need to get your technical SEO in check. Your website could be the most beautiful site ever created, but it won’t amount to anything if your technical SEO score is low. Think of it as a house – everyone loves a bit of curb appeal, but trellis and fresh paint don’t matter if your wiring is hazardous. A website is much the same. The interior needs to be usable, or people will avoid it like the plague.

To bring in organic traffic in 2023, you need to ensure you comply with Google’s Core Web Vitals. You need optimal site speed, optimised URLs, SSL certificates and you need your site to work well on mobile. For those keen on doing more research, here’s a Technical SEO checklist that covers all the bases.

Test Your Metadata

We all know that page titles are a key ranking factor. Meta descriptions are also a huge factor in determining click-through rates. To increase organic traffic, you should spend time optimising this metadata to ensure it is optimised for length and keywords (without keyword stuffing), while also reading well. The meta description needs to accurately and succinctly explain the content of the given landing page in a compelling way. Done right, you’ll end up increasing visitors to your site. Done badly, you’ll end up with a poor bounce rate and increasingly annoyed people who are likely to not revisit your business.

Come at Your Keyword Research From a Different Angle

We all know that keyword research is a crucial foundation when it comes to SEO and bringing in organic traffic. But you need to be creative, adaptive, and forward-thinking when it comes to keyword research. We don’t want to bring out an old cliche, but you really do need to think outside the box and cast a wider net in order to bring in your target audience.

Take for example Call Handling, a CCaaS (contact centre as a service) company. Clearly, the initial instinct would be to try and rank for keywords such as ‘contact centre’ or ‘CCaaS’, while creating posts around ‘what is a cloud contact centre?’ or ‘the business value of CCaaS.’ These topics and keywords will of course be useful, but we drilled deeper to find related keywords and topics, helping to draw in customers who may not even know yet that they need Call Handling’s services.  

Taking this example further, we conducted extensive keyword research into topics like: communication in the charity sector, retail, public services, and construction industry – all key audiences for Call Handling. Furthermore, we created thematically-related content clusters around topics like ‘productivity’, ‘omnichannel efficiency’, and ‘first-call resolution.’ 

Think about frequently asked questions in and around your field and question how you can add some real value to your end user in order to draw in increased amounts of qualified organic traffic. It also helps to develop trust between your brand and your target audience – so even if they’re not in the position to buy at the moment, they will likely remember you when their situation changes.

It’s also worth noting that if you create truly valuable content, you increase the odds of external parties linking to you and increasing your authority in your field, bringing in yet more organic traffic.

Don’t Underestimate the True Value of a Single Blog Post

We’ve all heard that content is king – and it’s true. We’ve also heard that frequency is incredibly important for SEO content. There is an element of truth in this, but more important than frequency is quality. Every post you create on your website should have a real purpose in terms of business objectives and SEO metrics. Blog posts represent a real untapped potential for businesses – and it’s not all about SEO. While optimising a blog post around a valuable keyword can certainly draw in traffic, writing it in the right way can also convert and increase ROI dramatically. 

At The Brains, we worked with a client to create a single blog post that resulted in $231,000 in sales opportunities. The blog allowed the client to discuss a pressing question often asked by their target audience while simultaneously highlighting the benefits of their offering. The client drew inspiration from this blog post and created a webinar and other sales collateral which influenced or sourced more than $231k in opportunities.

Blog posts deserve a lot of care and attention – they need to be written purposefully and well because you never quite know how they will go on to impact your business.

Understand the Stages of the Buying Journey

You want to have content on your website that captures relevant traffic at different parts of the buying journey. All too often businesses focus solely on customers who are aware of their product or service – but what about those who know they have a problem, they just don’t know how to solve it?

The different stages of a buying journey include 

• Unaware: This is when the potential client has no real knowledge of your market or niche.
• Problem aware: At this stage, the client in question is experiencing an issue and they are looking for information to solve it, but they aren’t aware of any available solutions. Creating content around common pain points for your clients is a great avenue for content here. 
• Solution aware: At this point, the potential client starts actively looking for solutions that can help them, but they still are unaware of your business or how they can help. 
• Product awareness: At this point, the visitor knows about your business and product or solution, but they aren’t entirely sure you are the right business for them – this is the time to highlight your unique selling points.
• Most aware: At this point, you are nearly past the finish line with a potential client – they know about you and know your product is right for them, but they need to know more about prices and incentives in order to complete the deal.

Before you begin to write content for each stage, begin with persona workshops to determine what content types would be most relevant to them and their needs or interests.

Do Not Give in to AI Generated Content

As reflected in Google Trends, over the past year alone, there has been a 270% increase in searches for, and interest in, AI content. This is all really concerning for thriving businesses. We know that content writing is hard to do well and very time-consuming. We also know that it needs to be done frequently. However, pumping out AI content is not the answer and, if detected, could lead to a manual penalty for your site, which would severely impact your rankings – Google is really not fond of AI content as a rule. So be cautious of caving in, and rest assured that the best content that draws in the best traffic will always be created by people.

Optimise Old Content

Sometimes the efficacy of your old content will dwindle and fail to bring in the traffic it once did. If this is the case for you, consider giving it a revamp. Update the content and modernise it, and consider reframing it around a different keyword. Doing so can seriously improve the user experience and strength of the content while allowing you to reach more people.

Optimise Your Site for Local SEO

Don’t underestimate the value of local SEO strategies to your business’ success. If you have a physical business presence, in a specific geographic area, you need to stand out from your competitors. You should start by claiming and optimising your Google My Business (GMB) listing.

At The Brains, we optimised our GMB profile. Within 6 weeks, we were ranking in the top 3 in the Google Maps pack for twelve terms, when prior to optimising, we ranked for nothing above ten. In fact, it has become our third-highest driver of traffic and second-highest driver of conversions since the optimisation.

Aside from GMB, there are other ways to optimise for local SEO including adding your locations in your page title and meta descriptions, adding location-specific pages, and adding schema markup for your address and contact information. If you want local people to find you and make use of your services, you have to make it as easy as possible for them to find you.

Create High-Quality Backlinks

Backlinks remain a hugely important part of off-site SEO and one that can seriously improve your rankings for desired keywords, as well as increase organic traffic. Every backlink is a vote for the trustworthiness and authority of your site, acting as a trust signal, which is crucial – customers are forever looking for more and more reasons to trust you, or warning signs to go elsewhere.

There are a number of ways to build backlinks, including blogger collaborations, guest posting, and responses to journalist requests. You can also put out press releases when your company has a meaningful or newsworthy update to share. You can even conduct your own studies and surveys to try to drum up some excitement – done right, you can pick up some exciting backlinks from some well-known nationals.

As the years go by, Google becomes more and more sophisticated in order to give the end user the best results. To meaningfully increase organic traffic over the long term, you need to keep up with the changes in the Google algorithm, continually monitor your SEO data and update your website with relevant, valuable content. The weight of certain elements of SEO will likely change over time but the golden rule will still remain constant – if you keep the end user in mind and design your website and business around them, Google is likely to reward you – and your traffic will follow suit.

About the Author:  Samantha Lyon is a Senior Account Manager for Digital PR and Content Marketing at The Brains. With a decade’s experience in Digital Marketing, Samantha enjoys working with clients to create high-value content both on-page and off-page to increase rankings, recognition, and revenue.

Source: TG Daily – How to Increase Organic Traffic in 2023

I find the ARM vs. Qualcomm litigation particularly troubling because it looks like ARM is attempting to illegally shake down Qualcomm, which is arguably ARM’s most prolific customer, in order to close a massive cash shortfall. The shortfall was supposed to be corrected by selling ARM to NVIDIA, but that deal fell through thanks partially to Qualcomm’s efforts to stop it. The NVIDIA deal was perfect in that it gave Softbank, which owns ARM, a significant amount of cash, and it would have provided ARM with enough additional money to fund operations and R&D. 

ARM Needs Cash (And May Fail Without It)

The IPO, which has been postponed, would have only paid Softbank and would have left ARM in a precarious cash position as an independent company with no parent to call on for funds. I expect this is partially why the IPO failed because institutional investors would have realized they’d be screwed in that deal. Who wants to invest in a property that is nearly certain to fail?  

This puts ARM in a bad position. Its parent is cash-poor, it has no easy way to raise billions of dollars outside of the now postponed IPO, and its business model is beginning to look like it is about to fall apart because ARM still doesn’t have the operational capital it needs and no fast way to get it. So, ARM decided to sue Qualcomm in the hope that Qualcomm will close this financial shortfall. ARM’s lever is to create so much FUD over Qualcomm’s processors that it will hurt Qualcomm’s sales and force it to pony up more money. This looks and reads like external extortion, and I have a hard time believing a judge won’t see it as a blatantly illegal attempt by a European firm to abuse a U.S. company.  

All those dynamics pretty much assure that unless Qualcomm decides it is worth the money to stop the threat to its brand and sales (to give in to extortion, in other words, which every CEO I’ve ever trained with knows not to do because then the other company owns you), ARM is going to most certainly lose this effort. So why would it do something so stupid? 

Dunning-Kruger Effect

Over the decades as an analyst both inside and outside of companies, I’ve observed a recurring trend I now credit to the Dunning-Kruger effect. The Dunning-Kruger effect postulates that the less someone knows about something, the more confident they are about doing it. The recurring mistake I’m referring to is the belief that you can use litigation as an offensive, rather than a defensive, weapon. The less legal experience the person making the decision has, the more likely they are to decide, when they are in financial difficulties, to use litigation to try to correct the problem, not realizing that litigation works very poorly offensively unless you are a litigation expert.

The reason patent trolls are effective with this kind of litigation is that they tend to be focused law firms and they don’t build anything which severely limits the company being attacked from responding in kind. What makes the difference is that a patent troll company was built to litigate while a company like ARM is built to develop and license technology. While litigation experts run patent troll companies, knowing and caring little about how to use the technology they own but knowing a great deal about how to use the courts, companies like ARM are typically run by engineering types who are focused on legitimately building, maintaining and advancing technology that is licensed to customers to help them.  

When you use IP litigation offensively, you will typically run up against law firms that are experts on defense, which is where most firms that have IP assets spend their money. So, you have a firm on the offense that doesn’t really know how to play offense because, unless it’s a patent troll, it has developed that offensive capability going against a defensive team that has likely defended against patent trolls and could be considered an expert on defense. This would be like someone that watched tennis a lot deciding to play a competitive game against a ranked player. 

Putting contract issues aside, the reason ARM won’t win this is because it’s overmatched largely because it didn’t realize it was overmatched and thus took a path it shouldn’t have traveled.

ARM’s Downside: Collateral Damage

This litigation has a lot of people looking closely at ARM and its billions-of-dollars shortfall. They’re also seeing that the IPO, whenever it occurs, will likely leave the company worse off and effectively doom the IPO or force a change that will put more of the money raised into ARM’s coffers (so they have the needed operational funds), not Softbank’s where the money is currently expected to go. It comes at a time when RISC V is rapidly rising in popularity due to its far more favorable and forward-looking licensing model, and it makes ARM appear to be a hostile and unreliable partner that will attack its licensee’s revenue sources if that licensee doesn’t capitulate to its unreasonable demands.  No one smart is going to want to license from a company that appears to be both acting punitively against licensees outside of the legal process and that believes it can unilaterally change pricing terms outside of a contract renewal process.   

As we watched the FTX collapse and both Meta and especially Twitter drifting towards failure, it is becoming increasingly evident that ARM may be the next on this list of soon-to-be-failed companies. That is hugely beneficial to RISC V and the X86 ecosystem (Intel/AMD) and takes ARM further away from financial stability and independence.  

Wrapping Up: ARM RIP

The lesson here is that unless you are a patent troll (and I would advise against becoming one), using litigation offensively is a bad idea. It makes you look weak, the expertise dynamic places a historically weak offense against a historically strong defense, and the collateral damage to the firm bringing the litigation can be terminal, particularly if that firm lives off of licensing and now appears to be attempting to abuse the power its IP may grant it.  

Were I Qualcomm, I’d be making a plan to migrate to RISC V as a hedge against the ARM attack, and the risk to ARM is that the team doing this may find they can exceed ARM performance at a lower production cost. This will drive Qualcomm and the massive number of companies who license and buy from it to make the switch as well. There is no doubt that Apple, which has always overly focused on margins, is watching this as well and likely already has a RISC V project internally that no one is yet talking about, as well.  

In the end, this may have already gone too far to save ARM, but you can learn from that mistake and recognize that unless you are an attorney specializing in IP law, using your IP offensively will likely, at best, be a waste of money. At worst, it could be instrumental in the failure of your career (if not your firm).  

Source: TG Daily – ARM vs. Qualcomm: Why Offensive IP Litigation Rarely Plays Out (Outside of Patent Trolls)

Day trading is a relatively new investment strategy that has recently gained popularity. Every unique lucrative investment opportunity comes with misconceptions that can lead investors astray. Day trading has also seen its share of myths, but they can be quickly dispelled with a little research. Here are five myths about day trading that WB Trading review feels you shouldn’t believe.

1. Day Trading Is Only For Experienced Investors

This is one of the most common myths about day trading. Many people believe you need to have years of experience in the stock market before you can successfully day trade. However, this simply isn’t true. While it is undoubtedly helpful to have some experience, anyone can learn to day trade with the proper education and guidance.

If you’re interested in starting a day trading career, plenty of resources are available to help you get started. Numerous online courses, books, and articles can teach you the basics of investing. Once you have a solid understanding of the basics, you can begin practicing with a demo account.

2. You Need A Lot Of Money to Start Day Trading

Another common myth is that you need a large amount of money to start day trading. While all investment endeavors require upfront capital, day trading can be done with relatively small funds compared to traditional investing.

Many day traders recommend starting with a small account. This will allow you to get a feel for the market and build your confidence without too much risk. Once you have a better understanding of how day trading works, you can increase your account’s size.

With that said, it’s important to note that you will need to have enough money to cover the costs of your trading activities. These costs can include things like commissions, fees, and taxes. You’ll also need to have enough money in your account to meet the minimum balance requirements set by your broker.

3. Day Trading Is Too Risky

Undoubtedly, day trading comes with a certain amount of risk. However, this doesn’t mean it’s too unpredictable for most people. Day trading can be less risky than other types of investing if you know what you’re doing. One of the key things to remember with day trading is that you’re only risking the money you have in your account. This is unlike other forms of investing, where you may be required to put down a margin.

This means you can never lose more money than what’s available in your account. Additionally, day trading allows you to limit your risk by using stop-loss orders. These orders automatically sell your position when it reaches a specific price, ensuring you don’t lose more money than you’re comfortable with.

4. You Need To Work Many Hours

This myth likely stems from the fact that day trading is a full-time job for many people. While it is true that some day traders do work long hours, this isn’t a requirement. You can day trade successfully even if you only have a few hours available each day.

The key to success is to find a trading strategy that fits your lifestyle. If you only have a few hours each day, you’ll need to find a system that doesn’t require you to be glued to the screen all day. There are plenty of strategies out there that can be executed in just a few minutes each day.

Additionally, you can use technology to your advantage. There are numerous trading platforms and software programs that can automate the majority of your trading activities. This means you can set up your trades before the market opens and have them execute automatically.

5. You Need To Be An Expert

This is the biggest myth of all.  Many believe you need to be an expert to succeed at day trading. That simply isn’t true. While it is certainly helpful to know the markets, anyone can learn to day trade successfully.

All you need is the willingness to learn and the patience to put in the time and effort. WB Trading review advocates that with the right education and practice, you can be a successful day trader regardless of your prior experience.

Final Thoughts

Day trading is a viable investment option for anyone willing to learn and put in the necessary time and effort. While some risks are involved, these can be mitigated by using stop-loss orders and taking a cautious approach. With the right mindset and approach, day trading can be a rewarding way to invest your money.

Written by Lara Harper

Source: TG Daily – WB Trading Review Shares 5 Myths About Day Trading

Life is busy for today’s solo professionals, couples and families – and it’s getting busier. Economic changes and the increasing pace of life leave us little time for ourselves, and we don’t want to spend that precious time on household chores. This is why people are increasingly turning towards home automation or smart homes.

When we think of home automation, we think of lights, air conditioning, and security. But now it’s possible to automate the cleaning of your home, with the L11 Pro from Verefa. So your house can not only look beautiful at all hours but also smell and feel wonderful.

For 20 years, we’ve been able to switch on a smart vacuum to simply clean our floor, but the L11 Pro takes house-cleaning automation to a whole new level. The name Verefa comes from the Latin “fovere familia”, or “comfortable home”. And through its products, Verefa aims to make comfortable, automated homes a reality.

The L11 Pro cleans your house all by itself – including self-emptying – for up to 70 days (11 weeks). It uses Artificial Intelligence (AI) and LIDAR (Light Detection and Ranging) to know exactly where it is in your home and to recognize objects and surfaces in the environment around it.

The technology, called Spatial AI+, models your room in real-time. Most high-end automated vacuums use vision navigation to help navigate, but most homeowners don’t realise this poses a security and privacy risk. Instead, the L11 Pro protects your privacy with the use of LIDAR. LIDAR SLAM uses light detection and ranging to help navigate around your home to millimeter level accuracy, enabling more precise mapping and maximum coverage.

Who knows … the L11 Pro might end up knowing your floor space better than you do.

Once the cleaning is done, your L11 Pro returns to its home base unit, which also serves as a station for the cleaner to automatically empty dust and dirt collected during vacuuming. The L11 Pro’s disposable dust bags pull out easily for quick disposal, with no need to get your hands dirty. 

The L11 Pro also boasts stronger suction (2700Pa) than any competitor, and a robust 4 liters of capacity, outdoing most competitors. The L11 Pro lasts longer between charges – 160 hours – compared with most competitors.

Most times, the Artificial Intelligence will take control when it’s time to vacuum, but you can also manually control your L11 Pro using the Verefa Life App on your smartphone, or via voice assistants like Alexa or Google Assistant. The L11 Pro is one of the few vacuums available on both voice assistant smart home platforms. L11 Pro is designed for carpet cleaning, and it just loves pet hair – a common bugbear of pet-owning homeowners.

You might think that such a superior set of features would warrant a much higher price, but L11 Pro beats competitors such as Roomba and Shark.

Don’t just settle for automated lighting and security; make your living space continuously clean without lifting a finger (for up to 70 days, anyway). Automate your comfortable home with the Verefa L11 Pro.

Order the Verefa L11 Pro on Verefa Official Store

Source: TG Daily – Make the most of your time with the world’s best value robot vacuum

This week was Qualcomm’s annual summit in Hawaii, and for once I’m not there, which is kind of a shame because it’s really cold where I live right now. However, on paper, the Qualcomm Oryon processor due next year could be the perfect competitive answer to Apple’s M1/2 if Intel’s coming little core/big core effort is late to market, which seems likely given Intel is undergoing a large layoff.  

Oryon is based on Nuvia technology that has been somewhat problematic given ARM is suing Qualcomm for using the technology in what appears to be a suicidal effort designed to cripple this potential Apple competitor. But if launched successfully as expected in 2024, this processor could be a huge game changer.  Of course, it will run not only against the latest processors from folks like AMD and Intel but also against some of the coming RISC V parts also expected at that time. ARM’s hostile actions could still cost both ARM and Qualcomm any chance of succeeding which is foolish on ARM’s part given that the license Qualcomm has for ARM does appear to cover the product. There is only one thing worse than suing a large client, and that is losing when you do so. Because of Qualcomm’s relatively strong position, it seems likely ARM is on the wrong side of the fence, both legally and competitively.  

Let’s talk about how this coming battle is likely to play out.  

Processor Wars

Currently, Apple is the ARM champion for PCs. Its M1/2 effort has been very successful as the company moved from Intel to ARM for its latest PC processors. In general, these processors have been holding up,  thanks mostly to Apple’s tightly controlled ecosystem. For Windows-based PCs, X86 and Intel are still kings, though AMD has been beating Intel regularly of late in performance. At the high end, the two companies remain competitive against each other across both mobile and desktop designs while Intel continues to lead on overall design wins. Qualcomm’s current ARM effort, while interesting, is still very small when compared to either AMD or Intel, and its biggest competitive disadvantage comes from using an architecture that lacks performance headroom to run the emulators required to run Windows or Windows apps.

This last is changing as Microsoft moves to create a version of Windows and related apps that will run natively without an emulator, promising ARM performance that will be sharply improved without hurting other advantages like battery life and wireless connectivity where ARM has traditionally had an advantage.  

Right now, while Qualcomm’s ARM effort lags in performance significantly, it tends to lead in battery life and connectivity, but those advantages are being addressed by future Intel designs that promise to better shift from low power to high power processing as the need requires and potentially bracket Qualcomm’s more blended effort with better performance when needed and better battery life when that performance isn’t needed.  

AMD is largely staying on the performance vector, but the latest laptop I’ve tested, the HP EliteBook 865 G9 got 21 hours battery life for video and light word processing, making me wonder how much more battery life I’d need (this laptop has a 16-inch screen, as well, so it was hardly a stripped-down unit).  

In short, as the challenger, Qualcomm will have to execute sharply with Oryon or there is an increasing chance that by the time it’s released, the already entrenched competing parts will be good enough to hold it off. This is one of the problems when trying to penetrate an already defined market with a new technology: You have to be substantially better than the part you are trying to displace to get movement because buyers don’t like taking chances on new technology unless there is a substantial benefit.  

As a result, the ill-timed and ill-considered ARM litigation could be enough of a drag on this effort to remove its ability to arrive timely and before Intel renders the effort redundant. Fortunately, Microsoft is on Qualcomm’s side and has the ability to be a kingmaker given Microsoft makes the operating system for these PCs. But Microsoft isn’t stupid. I’ll bet this ARM/Qualcomm litigation has it thinking about hedging its bets because that’s what I’d be doing.  

Qualcomm Oryon

Qualcomm Oryon won’t just be for PCs. lt cuts across all of Qualcomm’s platforms that require higher performance: smartphones, cars, mixed reality glasses, and networking solutions. Promising a superior blend of performance and energy conservation, Qualcomm could be, on paper, the perfect choice for an increasing number of applications that don’t want to trade off conservation against performance.  

If it can arrive with Microsoft’s strengthened ARM support for Windows, it has the potential to flip itself from an also-ran in the PC space into a real contender. This will require a much higher level of execution from Qualcomm that will be hindered by the ARM litigation. So, the success of this effort is anything but certain.  

Wrapping Up:  

Oryon is a crucial play for both Qualcomm and ARM. If successful, it could provide a strong foundation for Qualcomm and ARM to move outside of Apple definitively in the PC space and become a true force in the market. But the foolish and seemingly punitive litigation from ARM will significantly hinder this effort which is by no means a sure thing even with ARM’s support. It also slows execution during a time when Intel is suffering through a layoff and would be less able to respond to this threat.  In short, the litigation is a gift to both Apple and Intel because it buys them time to come up with better competitive alternatives. If they do, Oryon’s success will be substantially reduced.  

I expect this ARM vs. Qualcomm litigation will go down in history as one of the most foolish things ever done and, should ARM fail against a surging RISC V or X86 counter effort, this litigation will likely lead to the list of causes for that failure. Given Apple is taking a hard look at RISC V, ARM’s window to stop this silliness is shrinking rapidly. In the end, if Qualcomm can get around ARM, it has a shot at the title. However, getting around a partner making bad choices is neither easy nor assured, so we’ll have to wait at least another year to see if Oryon can rise to its market disruption potential. 

Source: TG Daily – How Qualcomm’s Oryon Processor Could Be the Ideal Counter to Apple’s M1/2

If you’re curious about cannabis, or if you’re one of the many people who don’t enjoy smoking, then edibles may be right for you! In this blog post, we will discuss five reasons why edibles may be a better choice for you than smoking. 

1. Edibles don’t produce smoke, so they’re healthier for you

When it comes to cannabis, edibles are often seen as the healthier alternative to smoking. Not only do they eliminate the risks associated with inhaling smoke, but they also allow for a more controlled and consistent dose of THC. 

However, edibles also come with a few drawbacks. For instance, they can take longer to kick in and often produce a stronger high than smoking. Additionally, edibles can be easy to overconsume, especially if they’re made with sugary ingredients. 

But if you’re looking for a healthier way to enjoy cannabis, edibles may be the right choice for you. Just be sure to start with a small dose and take your time before indulging in seconds.

2. Edibles are more discreet than smoking

Anyone who’s ever tried to discreetly smoke marijuana in public knows the challenges that come with it. The smell, the awkwardness of trying to hold it in, and the very real possibility of being caught all make smoking cannabis in public a risky proposition. 

Edibles, on the other hand, offer a much more discreet way to enjoy cannabis. They can be easily consumed without drawing attention to yourself, and they don’t produce any telltale smells. 

Plus, edibles can be infused with all sorts of delicious flavors, making them a more enjoyable experience than smoking. So if you’re looking for a discreet way to enjoy cannabis, edibles are the way to go.

3. You can control the dosage of cannabis when you eat it

When it comes to consuming cannabis, there are a variety of ways to do it. You can smoke it, vape it, or eat it. And while each method has its own set of pros and cons, edibles offer a unique advantage when it comes to controlling the dosage of THC. 

THC is the main psychoactive component in cannabis, and its effects can range from mild to severe. When smoking or vaping cannabis, the THC is absorbed into the bloodstream relatively quickly, which means that its effects can be felt almost immediately. However, this also means that it’s easy to consume too much THC, leading to an unpleasant experience. 

Edibles, on the other hand, take longer to kick in because they have to be digested first. This gives people a chance to gauge how they’re feeling before deciding whether or not to consume more.

4. The effects of edibles last longer than the effects of smoking

When it comes to getting high, there are plenty of different options available. Some people prefer to smoke or vape their cannabis, while others prefer to eat it in the form of an edible. 

Both methods have their own benefits, but edibles tend to offer a longer-lasting high. This is because edibles are absorbed into the bloodstream through the digestive system, while smoking allows THC to enter the bloodstream through the lungs. 

Because of this, edibles tend to have a stronger and more prolonged effect. For people who want a longer-lasting high, edibles are the perfect choice. Just be sure to start with a low dose, as it can take a few hours for the full effect to kick in. And if you ever find yourself in need of some ways to quickly recover from an edible high, make sure to check out this article on Veriheal. 

5. Edibles come in many forms

When it comes to cannabis edibles, the sky’s the limit. You can infuse just about anything with cannabis these days, so you’re not limited to pot brownies or cookies. 

Got a sweet tooth? Cannabis-infused candy is a popular choice. looking for something savory? Cannabis-infused snacks like chips and pretzels are also widely available. 

And if you’re feeling particularly adventurous, you can even infuse your own meals with cannabis —all you need is some patience and technique and you’ll be able to make cannabutter, which can be used to cook all kinds of treats. The possibilities are endless! 

Conclusion

Edibles offer a unique and convenient way to consume cannabis. They’re discreet, easy to control, and come in a variety of delicious forms. So if you’re looking for a new way to enjoy your favorite herb, be sure to give edibles a try. You just might be surprised at how much you enjoy them!

Written by Rida Sheppard

Source: TG Daily – 5 Reasons Why Edibles May Be Right for You

FTX’s new CEO John J. Ray said in an explosive Chapter 11 filing on Thursday that he has never seen a company in as bad a shape as FTX in 40 years of dealing with bankruptcies.

FTX’s bankruptcy filing, a first-day declaration, is a document in which advisors for the bankrupt company lay out their story of what happened leading up to the chapter 11 filing.

Why did one of the world’s biggest cryptocurrency exchanges just collapse? | Molly White

FTX was supposed to be the future – a safe, reliable and innovative way to trade digital currency. Instead it has unleashed a financial meltdown

Continue reading on the Guardian

FTX suggests Sam Bankman-Fried transferred assets to Bahamas government custody after bankruptcy: Filing

FTX lawyers said Bahamian regulators directed Sam Bankman-Fried to transfer digital assets to the custody of the Bahamian government.

Continue reading on CNBC

Sam Bankman-Fried tries to explain himself

The fallen crypto CEO on what went wrong, why he did what he did, and what lies he told along the way.

Continue reading on Vox

Source: TG Daily – FTX’s New CEO Files For An Explosive Bankcruptcy

Most businesses give back to their communities in some way, but what about scholarship foundations? Experts like Dennis Bonnen say scholarship foundations are a unique type of nonprofit that can benefit businesses in a few ways.

What Is A Scholarship Foundation?

A scholarship foundation is a nonprofit organization that provides scholarships to students who otherwise wouldn’t be able to afford higher education. They are typically funded by donations from businesses and individuals.

Scholarship Foundations Can Help Businesses Attract And Retain Employees

Businesses today are competing for top talent more than ever before. In order to attract and retain the best employees, businesses need to offer a competitive benefits package. One way to do this is by offering scholarships through a foundation. Scholarship foundations can help businesses attract and retain employees by providing financial assistance for Education costs. This can help businesses attract employees who might otherwise be unable to afford higher education, as well as retain current employees who are looking to further their education.

In addition, scholarship foundations can also provide financial assistance for other expenses related to higher education, such as books and supplies. By offering this type of financial assistance, businesses can help their employees pursue their educational goals while also attracting and retaining high-quality talent.

Scholarship Foundations Can Promote Employee Loyalty And Reduce Turnover Rates

As the cost of tuition continues to rise, more and more employees are looking for ways to help finance their education. One way that companies can attract and retain talent is by establishing scholarship foundations. By offering financial assistance to employees pursuing higher education, businesses can show their commitment to employee development.

In addition, scholarship programs can help to build a sense of loyalty among employees. recipients may feel obligated to stay with the company for a certain period of time after graduation in order to repay the investment that has been made in their education. As a result, scholarship foundations can be an effective tool for reducing turnover rates.

Scholarship Foundations Can Improve Employee Productivity And Motivation

Employee productivity and motivation is essential for any business to succeed. By offering scholarships, foundations can help to improve both of these things. Scholarships can provide employees with the financial support they need to further their education, which can lead to better job performance and increased motivation. In addition, scholarships can also show employees that their employer is invested in their future and is willing to help them reach their goals. As a result, offering scholarships can be a great way to improve employee productivity and motivation.

Scholarship Foundations Can Enhance The Company’s Image In The Community

Scholarship foundations can be a great way for companies to give back to the community and enhance their image at the same time. By providing financial assistance to deserving students, companies can help make college more affordable and accessible. In addition, scholarship foundations can help companies to develop a pipeline of talented employees.

Dennis Bonnen says by investing in the education of young people, companies can ensure that they have a qualified workforce for the future. Furthermore, scholarship foundations can help to build goodwill in the community. By supporting the educational aspirations of young people, companies can show that they are committed to the success of the next generation. As a result, scholarship foundations can be an important part of a company’s community relations strategy.

Conclusion

In conclusion, scholarship foundations can benefit businesses in a number of ways. They can help to attract and retain employees, reduce turnover rates, improve employee productivity and motivation, and enhance the company’s image in the community. If you are looking for a way to improve your business, consider starting or supporting a scholarship foundation.

Written by Lara Harper

Source: TG Daily – Dennis Bonnen Discusses How Scholarship Foundations Can Benefit Businesses

SEO is getting highly competitive with every passing day. As a marketer, you can no longer rely on traditional marketing techniques to improve your ranking and visibility. You need to get creative and look for new and innovative ways to stand out from the crowd.

One of the most effective ways to improve your SEO is through visual marketing. In this article, we will explore 7 ways to improve your SEO with visual marketing. So whether you plan to opt for SEO services in India for SEO packages or do it yourself, here are seven ways you can use visual marketing to boost your SEO efforts:

1. Use images that people will save with them

The purpose of using static images is to make an emotional connection with the viewer. If you can create an image that people will want to save, it will help you in two ways. First, it will create brand awareness as people will share your image with their friends and followers. Second, when people save your image, it creates a backlink to your website, which helps improve your SEO. You can create images related to your product or service or create inspiring quotes that people will want to share.

2. Use a variety of videos

Right from short reels to long-form interviews, all types of videos have got a place in the world of SEO. Videos are a great way to connect with your audience and build trust. You can use videos to show off your products, give a behind-the-scenes look at your company, or even create how-to guides. Whatever type of video you create, make sure it is informative and engaging. You can also use videos to answer frequently asked questions so that people can find the information they are looking for without having to leave your website.

3. Use both evergreen and trending infographics

Infographics are a great way to provide information in an engaging and visually appealing way. You can use infographics to cover both evergreen and trending topics. For evergreen topics, create infographics that will be relevant for a long time. For trending topics, create infographics that capitalize on the latest trends. This will help you attract new viewers and keep them coming back for more.

4. Add visual elements to your blog posts

Blog posts are a great way to improve your SEO as they help you target long-tail keywords. But if you want to make your blog posts even more effective, add some visuals to them. This could be in the form of images, infographics, or even videos. Adding visuals to your blog posts will make them more engaging and help you communicate your message more effectively.

5. Create more data visualization models

Data visualization is a great way to make complex data more understandable and engaging. If you can create data visualization models that are both informative and visually appealing, it will help you attract more viewers and improve your SEO. You can use data visualization to show trends, patterns, and correlations. You can also use it to compare different sets of data in images to make it more understandable.

6. Highlight good testimonials

One of the best ways to build trust and improve your SEO is by highlighting good testimonials from your satisfied customers. You can use images, videos, or even quotes from your testimonials to show off what others are saying about your products or services. This will help build credibility and increase the chances of people doing business with you. People trust reviews from other customers more than they trust advertisements. So, by highlighting testimonials, you can improve your SEO and attract more customers.

7. GIFs and memes

GIFs and memes are a great way to add some fun and personality to your website. They are also a great way to engage with your audience and build a connection with them. You can use GIFs and memes to show off your products, give a behind-the-scenes look at your company, or even create how-to guides. Whatever type of GIF or meme you create, make sure it is relevant to your brand and audience.

It’s the right time to get started with SEO services in India!

There’s no doubt about it – SEO is more important than ever. If you want to stay ahead of the competition and make sure your website is seen by as many people as possible, you need to invest in SEO services. And there’s no better time to do it than now and gain a competitive edge.

The internet is changing and people are interacting more with images and overall visual content. It’s the right time to invest more in static and video content to gain an edge in your industry.

Wrapping up!

Boost your SEO by opting for affordable SEO packages and drive a higher volume of traffic to your website. Improve your online visibility and reach out to more potential customers with the help of experts in the field.

Written by Barbara McGee

Source: TG Daily – 7 ways to improve your SEO with visual marketing

Dell’s Concept Luna is an amazing project. Using modular design, it promises to lower electronic waste for the high-volume laptop market. But while it focuses on creating a greener platform, the benefits of modular design go well beyond saving the environment. People will more aggressively support the related effort when it has additional personal benefits. While some will go down the sustainability path if it is hard, far more will go down it if it is both easier and better for them than the alternative. Concept Luna has the potential to be both easier and better.

Let’s explore some of the compelling personal benefits for a highly modular PC design. 

Flexibility

Laptops come in distinct size classes that can better fit how your needs may change during the day. For instance, if you are traveling, a laptop that is in the thirteen-inch or smaller class will work better on a plane where space is tight, and it will also give you longer battery life if you are away from a power source. But a seventeen-inch or larger laptop will be better if you are mostly working from a desk, cubical, or from your dining room table while watching your kids or pets. Few people would buy several laptops for each use-case. We tend to pick what we think will work the best most of the time and suffer with the lack of what we might otherwise prefer when our working conditions change.

But with a modular design like Concept Luna, we could have the core components that move from different cases and screen sizes for less than buying a new laptop. For example, say we like to game or occasionally need extra performance and are willing to sacrifice battery life to get there. We could also have different internal components for gaming or workstation use that allow us to adjust the laptop’s performance based on our changing needs. You could have a Qualcomm module when you need extreme battery life for instance, and an AMD module for when you need extreme performance. 

Obsolescence Protection

Another aspect of having different internal modules is the ability to upgrade the laptop to a recent technology. It often seems like when we buy a new laptop, within weeks the chip companies announce an innovative technology we may find compelling, making us regret not waiting. But a modular design should both allow the vendor to provide a trade-in incentive for your old module and a compelling upgrade price for a new one. This would allow you to upgrade to the latest wireless technology, the latest processor, or GPU technology as those technologies change and even swap out the battery, sound system, or other components (like screens) as the technology changes. On that last we may not be able to afford an OLED screen initially but, in a year, maybe we could buy the better screen we can afford and would prefer. 

Customization

Over a decade ago, there were automotive paint shops that did a decent business custom painting desktop and laptop PCs. But by using adhesives, OEMS made it harder to take laptops apart so they could be custom painted. Companies like Toast came in to fill the gap with laptop wraps. But a modular design makes it far easier to custom paint laptop cases so you could have the image you like on your laptop, be it your company’s logo, your favorite sports team, performing artist, superhero, or fantasy character (I used to do dragons). And you can have the case repainted as the finish ages to keep the product looking new long after wear and tear would make the case look old. And, finally, it would enable third-party case designs that use unique materials like automotive carbon fiber, titanium, or even precious metals as your taste and finances allow. And, with the obvious exception of precious metals, those mods will make it less likely your laptop will be easily stolen because it would be unique and less interesting to the market at large. 

Wrapping Up: 

A modular laptop design like Concept Luna promises a significant advantage when it comes to preserving the environment by lowering the costs related to recycling it. But it has other compelling advantages that would allow you to avoid premature obsolescence, have greater work and performance flexibility, and even allow a level of customization that has not been seen in this market, including low volume cases like the desktop gaming market enjoys. Concept Luna could drive a change in the PC market that would forever transform it into something more green, interesting, and popular than it is now. I can hardly wait.

Source: TG Daily – Dell Concept Luna: The Untold Advantages

Iran’s foreign minister on Saturday acknowledged for the first time that his country has supplied Russia with drones, insisting the transfer came before Moscow’s war on Ukraine that has seen the Iranian-made drones divebombing Kyiv.

The comments by Iranian Foreign Minister Hossein Amirabdollahian come after months of confusing messaging from Iran about the weapons shipment, as Russia sends the drones slamming into Ukrainian energy infrastructure and civilian targets.

“If (Ukraine) has any documents in their possession that Russia used Iranian drones in Ukraine, they should provide them to us,” he said.

Iran acknowledges sending drones to Russia for first time

Iran’s foreign minister on Saturday acknowledged for the first time that his country has supplied Russia with drones, insisting the transfer came before Moscow’s war on Ukraine that has seen the Iranian-made drones divebombing Kyiv.

Continue reading on AP NEWS

Reporter’s Notebook: A close-up look at the deadly and dangerous Iranian drones targeting Ukraine

Fox News’ senior foreign affairs correspondent, Greg Palkot reports on the deceptively innocent-looking Iranian drones raining death and destruction down on Ukraine.

Continue reading on Fox News

Iran denies supplying Russia with weapons for use in Ukraine | CNN

Iran has denied supplying Russia with weapons for use in Ukraine, saying it “has not and will not” do so.

Continue reading on CNN

Source: TG Daily – Iran Confirms It Supplied Drones To Russia

Promoting your business online can be a whole new challenge in a very competitive environment. Since many businesses (including startups and mom-and-pop shops) have laid their claim on the internet real estate, getting noticed by your target market means working harder and smarter. Promotions Warehouse recommends these 4 tips to get your business noticed online more quickly and effectively.

1. Keep Your Business Website Content Fresh and Relevant

More than half of American businesses have websites and those that do have outdated content that adversely affects visitor interaction. A website is still one of the best ways to promote your business online. If you already have an existing website, check the layout, design, and other elements to identify any issues in terms of function, aesthetics, and usability. Some of the most important elements to consider include:

Domain Name. Consider having your business name identified online using its own domain name instead of a content management company’s name. This is important for branding later and is a more professional approach to your business’ image. MyVeryOwnBusiness.com or MyOwnBusiness.net domain name, for example, is much better than, say, MyVeryOwnBusiness.someprovider.com or MyOwnBusiness.otherprovider.net. Your own domain name connotes independence and professionalism, showing that you will spare no expense in creating a memorable user experience for your target market. 

Reliable Host. A good hosting provider will not only offer your business good support but will also ensure that your website will be online and accessible to its viewers. When it comes to hosts, consider the services offered and its reliability instead of just focusing on the price per plan. Often, cheap hosting providers also offer cheap services, and it will show, something that could cost your business later.

Quality Content. Quality content may be a combination of text and images, along with relevant and working links. A business website is often used by visitors as a way to research about the company and its products and services. The more useful information the site can offer, the more it will be considered as relevant by visitors, who are more likely to view the business as professional and trustworthy. 

2. Do Not Underestimate SEO

SEO refers to the process of designing your website to increase its visibility on search engines, such as Google, Bing, Yahoo!, DuckDuckGo, and Ask, among others. When a person searches for a product or service that is associated with your business using a search engine, the search engine will produce a number of results based mainly on several factors, including an easily accessible URL, page speed, domain issues, backlinks, user experience, code, mobile accessibility, and quality content. 

All these factors contribute to increase the chances that a website will appear on the coveted first page of the search engine results page or SERP. This area is called above the fold or the area that appears on the monitor or screen without scrolling down. This is the portion of a results page where viewers are more likely to trust and click on the links shown.

SEO requires some research, but it is worth the time and expense when used correctly. Ultimately, its goal is to make a business website search engine friendly and improve incoming traffic numbers. SEO also helps attract your target demographics, allowing you to market to exactly the individuals or groups who are more likely to purchase your products or services.

3. Create Video Content

Viewer attention is notoriously short. Of course, there will be individuals who will consume longer content on business websites, such as articles, press releases, and infographics, but many people prefer shorter content or at least, the type that they do not have to read but could still obtain information from. Videos are a great solution for this portion of the target market. Even short videos can be used to capture attention and present information in different ways – textually (using titles, captions, and subtitles onscreen), visually, and aurally. 

Videos are also an effective way to promote informative videos about new products and services to audiences who may not have access to print or text-based content. Videos can explore a number of topics and subtopics related to your business or product. These can even be used to share news, updates, successes, and testimonials. Easily the most popular platform for videos is YouTube, a content channel that enjoyed over 1.8 billion viewership in 2021 alone. You can use this platform to reach out to your target market without spending a dime. 

Another key advantage of creating videos is that it can demonstrate the features and functions of a product or service. Many businesses actually use video content to create tutorials and demos to show their potential markets the advantages and benefits of their products or services. These are often easier for the target market to consume because videos can be used as a guide or a reference for individuals who may have already purchased the product. In fact, some of the biggest companies and brands offer user guides and how-tos through videos that are published on their websites or on YouTube, which has remained a massively popular channel.

4. Advertise

There is a reason why advertising remains a key element in business success – it works. To promote your business online, consider ways to introduce your company and brand. In many cases, paid advertising is the best possible way to boost your online presence. This can be done through means such as paid Google ads, direct advertising, and Yahoo/Bing ads. 

There are also ways to increase your presence online and that is to use social media. Many businesses utilize platforms such as Facebook, Instagram, and Tiktok. The great thing about these platforms is that they are essentially free and it allows a business to create content that is relevant to its target market. Through these platforms, it is possible to promote new brands and products, drum up interest, and direct traffic to the main business website. 

Another great way to promote your business online is to utilize your social media presence when using promotions for contests, games, freebies, company giveaways, and other ad-related promotions. Of course, these can be done through your main business website, but social media has a strong presence across different demographics. A well-designed and executed promotional ad will succeed on social media. Due to the nature of the platform, the ad can be shared multiple times, increasing its viewing numbers exponentially within a short period of time.

Written by Adam Eaton

Source: TG Daily – 4 Effective Ways To Promote Your Business Online

The metaverse and the virtual world are pretty crucial in our daily lives. They are gaining influence and drawing an increasing number of consumers. Those concepts will fundamentally alter our history someday. During a recent live broadcast, the Foreign Minister of Ukraine and the mastermind behind the Ukrainian WhiteBIT crypto exchange, Volodymyr Nosov, discussed these concepts.

According to Nosov’s comment, today, we already live in the meta world. “We refer to the metaverse as the future phenomenon, but, in fact, we already live in one. Now we have a live conversation on the social network. After some time, we will have VR helmets to help us do everything by staying physically in one place. We can now eat and work from home without having to go outside. The same applies to trading and lots of other things. I also do it on online exchanges if I want to buy BTC for USDT or DOGE USDT. If I want to see mountains or the sea for emotional purposes, I will get those emotions in a couple of minutes using the VR device. The relations also headed the metaverse way. Today, almost no one gets to ask your name the old way. Now, you get friends and relations through social networks, e.g., virtually,” said the leader of the WhiteBIT company.

Volodymyr Nosov told us that blockchain is among the last pieces needed to change this world. He thinks that technological development on a global scale is what makes the whole world develop at an accelerated rate. Only finances are still dependent on intermediaries and the government. But, small shifts occur even in that area. The world as we know it will soon change forever. It will coexist with its digital brother. Volodymyr stated that cryptocurrency exchanges are one of the agencies that help this movement.

“So many crypto exchanges emerge these days. All these exchanges, including my own, WhiteBIT, try to popularize and encourage people to start using the blockchain. This one and many other tech phenomena are getting users ready for the future virtual realm,” Volodymyr Nosov stated.

The Foreign Minister of Ukraine shared his opinion on the current matter and said that the virtual world concepts would eventually create a new twist in human history. He thinks it’s great for an individual to have an alternative to traditional living.

We remind you that Volodymyr Nosov and Dmytro Kuleba discussed the interaction of Ukrainian government agencies and the crypto sector as an agreement concluded between the WhiteBIT company and the Ministry of Foreign Affairs.

We also talked to Volodymyr Nosov directly and asked him about the part of crypto and the WhiteBIT exchange in the coming changes. Volodymyr answered that when the Foreign Minister of Ukraine was talking about the digital world’s currency, he referred to crypto assets.

“The principles of blockchain are a thing that won’t let you mess up with finances or steal them, as the blockchain cannot be changed. It sounds a bit utopian, but with the help of digital currencies, the digital world will exist free from corruption. That’s one more reason to run from the real world to its digital analog.” — Volodymyr Nosov added.

CEO of the WhiteBIT company explained that we are on the doorstep of the new world, and now the process will speed up more and more until the complete transition. By transition, he meant the emergence of a fully digitalized reality. WhiteBIT’s CEO added that he and his team are glad to contribute to a better future.

Nosov also said, “Crypto has already been shaping the future world. WhiteBIT’s team is doing its job not just for profits but to show that crypto is safe, far more advanced, and flawless in many ways. Right now, it is used more as a way to make money. Even in my native city Kharkiv, people hold assets mostly to store their savings. Yet, the full potential of cryptocurrencies will manifest itself in a digital world. I and all of my company’s workers look forward to that day. WhiteBIT will continue providing the highest level of security and user experience to ensure anyone has access to a better future.”

Born in Kharkiv, WhiteBIT is one of the leading crypto exchanges in Europe, with over 1 million active users globally. With a dedicated team of over 600 specialists, the WhiteBIT exchange quickly broke into the list of the most secured exchanges according to Cer.live rating and got an AAA rating confirmed by a Hacken audit. 

WhiteBIT has passed the way from only two offices in Kyiv and Kharkiv to multiple offices worldwide in just three years. Today, headed by Volodymyr Nosov solely, the Kharkiv exchange WhiteBIT offers over 450 trading pairs and such trading tools as margin and futures trading with up to 20x leverage, six types of orders, and numerous lending programs with up to a 30% interest rate.

Written by Lara Harper

Source: TG Daily – Interconnection of Reality and Virtuality: WhiteBIT’s CEO, Volodymyr Nosov, Shared His Thoughts on the Future of Current Digitalization Trend and Its Impact on the Regular World

Mountain bikes are amazing for people who want to explore the wilderness up close and personal. But before heading out on your adventure, you will need some gadgets and accessories. Fortunately, there are tons of amazing accessories and gadgets specifically designed for mountain bikes, and some of them are mandatory. 

Some gadgets will enhance your riding experience and make your mountain bike look cooler. On the other hand, others will make your ride more comfortable and secure. If you want to know more about must-have gadgets, then you are in the right place. 

Follow us as we talk about the ten latest gadgets and attachments you must use on your mountain bikes.

1. Bike Computers

Bike computers are a must-have if you want to keep track of your speed, navigation, and cycling-related information. There are thousands of different kinds of bike computers available, but most of them have the same functions. 

The five things you need to look for in your bike computer are navigation features, smooth connectivity, long battery life, weatherproof durability, and sensors to keep track of your activities and stats, including precise altitude information.

Bike computers are super useful for mountain bikes and trail riding bikes. If you want to evaluate your stats and performance and get better at your trail, you definitely need a bike computer. 

2. Mini Bike Pump

Flat tires can be a nightmare when you are out cycling in the woods or a hilly terrain. Carrying a bike pump can solve your problem. However, traditional bike pumps can be bulky and heavy. Luckily, we can now get mini pumps that are portable and lightweight. 

Before buying a mini pump, you need to make sure it is made of durable material such as alloy, supports both Schrader and Presta valves, is lightweight, and can provide pressures up to 90+ psi.

These features and functionalities will give you a portable pump that provides the same performance as a traditional bulky pump. Some mini pumps even come with their own puncture kit. A high-quality pump is a must-have item for mountain bikers. 

3. High-quality Handlebars

The handlebar that comes in stock with your mountain bike is not necessarily bad, but over time, it may become dainty. 

A durable and aerodynamic handlebar will allow you to ride your mountain bike on challenging terrains with relative ease. 

Bike handlebars are usually made of carbon fiber or aluminum. Carbon Fiber bars are more lightweight but can take less impact and have a steeper price range. Aluminum bars are more common and a bit heavier but can properly absorb the shocks and impacts of challenging terrain.

Most riders could use handlebars with a width of 710mm to 780mm. Shorter rides may need smaller ones, and tall riders may need ones with over 800mm. 

MTB or mountain bike bars can come in flat, rise, or sweep designs. We don’t recommend using flat bars as the other two offer more control over your steering. 

Rise bars are the most common ones, and as the name suggests, the bar rises from the center to the tips. 

You will have two choices in sweep designs. One is upsweep, and the other one is backsweep. Upsweep bars swing up from the center to the bar ends. The upsweep design offers better wrist rotation and control. Backsweep bars swing back and bring the end of the bars back to you but offer lesser room for wrist rotation.

Choosing the right handlebar is more tricky than you might have thought. It’s best to figure out your terrain, and riding style and then decide which handlebar to go for. Lastly, make sure your handlebars can be mounted with multiple items, such as a bike computer, a bike light, and a bell.

4. Sturdy Mountain Bike Helmet

Safety is a must when you are off to the wilderness. You can choose between half-shell and full-face helmet protection. When choosing the right helmets, look out for the following things-

• Protection

Make sure the helmet covers the back and sides of your head. The more coverage, the better. Also, check if they have a rotational impact protection system. The most trustworthy systems are 100% Smartshock, MIPS, Kali’s LDL, POC’s Spin, Leatt’s 360 Turbine, and 6D’s ODS

• Snug fit

The helmet is supposed to tug your head in the shell properly but leave just a little wiggling room for your head to feel comfortable. Grab a flexible measuring tape and measure your head’s circumference to know which size fits you. 

Start from right above the eyebrows and go completely around the head. Also, ensure the helmet has other straps and adjustable features that allow you to adjust the fit manually.

• Weight

High-quality half-shell helmets should weigh around 350 to 520 grams. Full-face helmets weigh significantly more; they are in the range of 700 to 900 grams.

• Ventilation

Helmets should have large ports on the outer side to allow air to flow inwards. Some even have air channels that allow air to flow directly over your head. Surprisingly the amount of ventilation is not related to the number of openings or ports. Instead, it depends on the design.  

5. Protective Eyewear

If you are using a half-shell helmet, you will need something to protect your eyes. Hilly terrains will have dust and debris that can harm your eyes. If you are using eyewear that is designed like sunglasses, then make sure it has non-slip grips and UV protection changeable lenses. 

6. Hip-pack

Hip packs are great for carrying the absolutely necessary things you will need for your travels. They are small but have enough room to store important things such as your mini bike pump, utility items, tools, etc. 

The packs should have adjustable straps so you can fit them accordingly; you need to have a snug fit but provide enough room for breathability. 

7. Multitool

Modern multitools for mountain bikes are small in size, lightweight, and portable but offer a range of tools for emergency repairs. Some multi-tools are very small. Yes, the smaller, the better, but if it’s too small, it can be difficult to operate. 

Grab one that is medium in size and has tools of length you can use comfortably. Also, check if it has a chain tool. You may not need a chain tool often, but when you do, you will be thankful because chain repairs out in the wilderness can be difficult without the right tools.

Final Thoughts

There are countless other tools, gadgets, and accessories that can be used in mountain bikes. Honorable mention goes to go pros, patch kits, ID bands, and tire levelers. However, these seven items are absolutely necessary whether you are a beginner or a professional mountain biker. 

We hope this article helped provide you with the information you needed. Get these cool gadgets to make your hilly rides more adventurous and comfortable. 

Written by Alan Parker

Source: TG Daily – 7 Useful Gadgets You Must Have for Your Mountain Biking Adventures

“Once again, the People’s Republic of China is taking unnecessary risks with the uncontrolled rocket stage reentry of their Long March 5B rocket stage,” NASA administrator Bill Nelson said in a statement.

It was the fourth time a Chinese Long March 5B rocket has spiraled aimlessly down to Earth in the last two years, sparking concerns each time the debris hits Earth.

Source: TG Daily – China’s Rocket Debris Plunges Uncontrollably Back to Earth

The old saying that every cloud has a silver lining is being showcased in the war in Ukraine. Last week at BlackBerry’s annual security conference, one of the leaders of Ukraine’s cyber defense, Victor Zhora, pointed out in great detail what being on the receiving end of state-sponsored cyber-attacks in a war setting is like. It is unlike anything we are currently prepared for in the rest of the world. 

The work that BlackBerry and thousands of other coordinated cyber security analysts (BlackBerry has around 1,000 of its own folks working on this) are doing provides the company with unmatched experience and makes it the best security solution for companies and countries that want to be prepared if one of the hostile states (including China and North Korea) put them in their crosshairs. 

Let’s talk about the benefits that security researchers, and particularly BlackBerry, get from helping Ukraine because it goes beyond just doing the right thing. It makes BlackBerry the world power for battlefield-tested cyber defense.

Let’s talk this week about why BlackBerry’s solutions are advancing thanks to its work in Ukraine.

Cylance AI

BlackBerry’s focused security efforts come from its Cylance acquisition. Cylance is one of the first of a growing number of security solution providers that use AI to get ahead of cyber threats. A combination of Machine Learning (ML) and Deep Learning (DL), the solution looks for behavior that indicates someone or something has been compromised and moves at machine speeds to isolate and mitigate the threat.  

In DL mode, AI trains itself. Massive data sets are required for the training which is why DL solutions often don’t meet expectations. But a war with one or more countries (I expect North Korea, China and Iran either are or will assist Russia in its Malware efforts) provides Cylance AI with an unprecedented amount of data on how state-level attacks are created, delivered, and executed. This massive amount of information is undoubtedly turning Cylance’s AI into one that is uniquely capable of handling state-level attacks which are generally way outside the scope of most cybersecurity solutions. 

This benefit has a long tail since this training data can be passed on generationally and will continue to help Cylance advance its AI long after the war in Ukraine is over. If you want a defense against any attack, no matter how well funded, this war-trained solution should significantly outperform anything that didn’t get that same level of training.  

Collaboration and Law Enforcement

One of the biggest problems with state-level attacks is that, short of war, bringing the attacking party to justice is nearly impossible. But this war has connected defending states and the entire cyber defense industry, unlike any other event I’ve ever seen. Being in the middle of it, BlackBerry should have a deeper understanding of just what a company can do to go after an attacker that has harmed their companies. While this capability against Russian attackers will initially be limited by the war, once peace is negotiated, they will be in an ideal position to assure that those in Russia still behaving badly can be brought to justice, and the mechanisms that have been created as a result of this conflict can effectively be used to strike back at attackers from other hostile states. 

This should make bad players think twice about attacking BlackBerry accounts in the first place because no one wants the downside of being punished for this behavior. Simply finding out that the firm is defended by BlackBerry should, once this capability is demonstrated, cause them to choose a different target.  

BlackBerry AtHoc

One of the most underappreciated solutions that BlackBerry has is its AtHoc offering. AtHoc is targeted at providing command and control capability across an organization or country during a disaster. I’m a big believer in this because, during a disaster, most of the avoidable deaths and injuries are to people who run into areas of high risk rather than out of them.  

AtHoc allows managers and coordinators to assure the safety of their employees and citizens by helping them find a way to safety. This requires a working communication system, and once that reliable communication system was established, the BlackBerry messaging network became the critical go-to during the 9/11 attacks on the U.S. 

I expect this conflict will again showcase that the world needs a more reliable communications network that can remain viable during a major catastrophe or war. The increasing use of satellite connectivity options being highlighted by Apple and Starlink could provide, once widely available and coupled with AtHoc, a level of safety and coordination during a disaster or a war that may save your or my life in the future. 

Wrapping Up:

BlackBerry has put a ton of resources into helping Ukraine since early in the conflict. As an unintended award, BlackBerry is receiving an unprecedented amount of learning that enables it to advance its capabilities at a level rarely seen outside of a war. These advancements will not only make BlackBerry’s anti-Malware offerings far more effective, it will create an effective warning to attackers that the risks of attacking a BlackBerry account will be unacceptably high. In addition, BlackBerry’s AtHoc product, when coupled with the coming wave of satellite-connected phones, could assure that you and I are far safer in the future if our governments step up the risks of war and climate change which will likely define our future lives.  

In the end, the lesson here is that there is often a huge benefit to doing the right thing. I hope other firms learn from BlackBerry and step in to help countries in trouble to both punish aggressors and make us all, eventually, safer over time.  

Source: TG Daily – BlackBerry’s Work in Ukraine: Doing Good Pays Off

If you are selling, buying, or remortgaging UK residential property then you will need to find a Conveyancer or Solicitor. You can do just that by using the Homebuyer Conveyancing quotes comparison website. Fully itemised quotes for conveyancing in seconds. A conveyancing solution that provides approved lender Conveyancers or Solicitors that can be filtered by the best price and by postcode location for your area. 

A Conveyancing online finder enables you in your own time to review your chosen conveyancing firm. A Conveyancer is required when you transfer legal title. Buying and selling property is when you need to use a Conveyancer or Solicitor to progress your transaction to exchange of contracts and then completion.

Conveyancing – Get More Conveyancing Choices

To make an informed decision about conveyancing you can use a conveyancing Solicitor comparison website, such as Homebuyer Conveyancing to compare conveyancing quotes from High Street Solicitors. Each conveyancing quote is transparent and clearly displays your legal fees and conveyancing disbursement costs. The purchase quotes include a search pledge. A conveyancing pledge whereby if your conveyancing fails through no fault of your own, another set of property searches are provided for Free up to a value of £300. A conveyancing enhanced cover that provides peace of mind for the unforeseen.

If Conveyancing property is what you need then Homebuyer Conveyancing can provide a route to getting conveyancing specialists who can fast-track your conveyancing. 

Do you think that a Solicitor is better at conveyancing than a Conveyancer? 

A Conveyancer and Solicitor must follow strict conveyancing protocol. They must be approved by many Mortgage Lenders if they want to receive work from the Homebuyer conveyancing panel. We would recommend that you read google reviews before instructing your conveyancing. Try and use a recommended conveyancer, someone that is mentioned in say a review. Their conveyancing credentials can be easily checked out, so do visit the SRA or CLC websites. 

On Track Conveyancing Solicitors

A Property Solicitor or Conveyancer who you need to manage your conveyancing process will charge conveyancing fees. It pays to get quotes from a number of professional conveyancing Lawyer experts. Fees will vary so use a trusted comparison website. A website such as Homebuyer lets you browse without the need to enter your personal details. This ensures you can understand the potential cost of conveyancing before instruction. A real benefit when budgeting pricing from a Conveyancer or Solicitor. 

Instruct the right legal expert when you place your property for sale and ideally when buying property before the offer acceptance stage. Make Sure that when you instruct the Solicitor forwards, often by email, your Client Care Pack. Complete and send it back promptly so that your legal conveyancing starts on time.

Please note that Conveyancers and Solicitors must be regulated. Look out for the Conveyancing Quality Scheme (CQS) stamp of approval. A Conveyancer or Solicitor will quote for additional work if required. We recommend that you take a quote away using Homebuyer Conveyancing and schedule a callback. Any additional conveyancing work can be added to your quote. 

Best conveyancing requires a Conveyancer or Solicitor to get the job done fast. The exchange of contracts is where parties are bound to complete. Some Solicitors are experts covering many fields whilst Conveyancers just do conveyancing work.

Solicitors You Need And Want

Will Solicitors cover all the work that you need? Any Solicitors from the Homebuyer panel are happy to add on extra work. Do you have a question for a solicitor? Take a quote away, schedule a call and ask away. Alternatively please call the Homebuyer Helpline on 0345 463 7664. The Solicitors they’ve got will soon present an answer. 

Can Solicitor near you provide the best value service? 

Solicitors’ pricing varies and as such a comparison website that has both national and local Solicitors fees will help Buyers and Sellers determine which Solicitor or legal expert to use. A Solicitor or alternative legal expert can be compared quickly. If you have no solicitor in your area then use a national one. 

When is the right time to instruct a Solicitor? 

When you remortgage a property, move home, or simply need a transfer of equity then you need a Solicitor. The best time is when you have a mortgage offer. In all cases, you need to be prompt as basic checks on you need to be carried out. If you have a Solicitor in place then it will help the conveyancing process to start on time.

Source: TG Daily – Conveyancing – How To Find The Right Solicitor Or Conveyancer?

Fraud is deliberately falsifying information or using other unethical means to benefit oneself or an institution. There are two types of fraud, criminal and civil, each distinguished by the person filing the lawsuit. Regardless of the type, fraud causes damage to a victim. 

Elements of Fraud

Here are some general characteristics of acts of fraud:

• A victim suffers (or could have suffered) from the action of fraud
• Falsifying or withholding certain information
• Misinterpretation of information
• Misinterpreting information with full knowledge of one’s actions

Criminal Fraud

Criminal fraud involves acts of deception toward an individual or organization to solicit funds from them. It could be done by misrepresenting facts or results and intentionally lying about particular aspects leading to eventual harm. However, it is essential to note that fraud does not involve erroneous information presented by the accused. 

Federal, local, or state prosecutors file criminal fraud cases. During the hearing, they must prove that the accused intentionally provided misleading information to benefit from it. A  criminal fraud case will still be heard in court whether it was successful or not. 

Here are some examples of criminal fraud:

• Identity theft
• Mortgage fraud
• Credit/debit fraud
• Perjury
• Forgery
• Embezzlement
• Counterfeiting 

Civil Fraud

Just like criminal fraud cases, civil fraud cases are filed based on the misrepresentation of information. Here, the victim files the lawsuit in a court of law. Similarly, they must prove the damages caused by the deception. 

Despite the fraud claims filed by the plaintiff, if no damages were incurred, there is no relief available during a civil case. Compensation is only offered when the defendant is proven guilty.

Differences Between Criminal and Civil Fraud

The main difference between civil and criminal fraud is the person pursuing the case. In criminal fraud cases, prosecutors file the lawsuit and work towards proving their guilt. On the other hand, civil fraud cases are pursued by the victim. 

Another contrast between the two types of fraud cases is the penalty for each crime. In criminal cases, the defendant will face charges for criminal justice while they may not be required to repay the plaintiff in civil cases. 

Moreover, as mentioned before, criminal cases require proof that the defendant is indeed liable for the damages caused. In civil cases, there is no need for a conviction; however, the plaintiff’s lawyer works toward getting compensation for the client.

The punishment for criminal fraud ultimately depends on the jurisdiction, the severity of the damages caused by the scam, and the victim of the fraud. Hence, it is essential to obtain the services of a criminal defense lawyer to present a strong defense during a criminal trial. This might include lack of intent to commit a crime, entrapment, and non-fraudulent statements. 

Finally, the burden of proof is also used to differentiate the two types of fraud cases. In civil fraud cases, the plaintiff proves that the defendant caused them harm through deception. Criminal fraud cases, on the contrary, have the prosecutors prove that the person undoubtedly committed a crime and therefore caused harm. 

Simply put, civil cases determine liability, while criminal cases determine guilt. Therefore, the accused only pays compensation for the damages without further penalties in civil fraud cases but gets additional punishments in criminal fraud cases. 

Final Thoughts

Regardless of their nature, fraud cases involve proving acts of deception geared towards personal gain and often resulting in damages. Civil cases end in settlement negotiations, while criminal cases challenge the stated charges or enter plea bargains. If you are accused of fraud, ensure you hire a lawyer to defend you in court. 

Source: TG Daily – Understanding the Differences Between Criminal and Civil Fraud

Master data management (MDM) data governance framework and platforms provide organizations with a complete view of their customers, products, and other business-critical data. An MDM platform consolidates and cleanses data from multiple disparate systems into a central repository. This gives businesses a single source of truth for all their data, leading to improved decision-making, reduced cost, and risk, and increased operational efficiency. 

What Is Master Data Management?

MDM is a platform that enables an enterprise to centralize and standardize its customer data. This data can be sourced from multiple departments and systems and processed and cleansed by the MDM platform. MDM aims to provide a “single source of truth” for an organization’s customer data, which can then be leveraged for analytics, reporting, and other business purposes.

An MDM platform consolidates all of your business’s critical data into a single, centralized repository. This gives you a 360-degree view of your operations, which in turn helps you make better, more informed decisions. It also saves you time and money by eliminating the need to consolidate and reconcile different data sets manually.

Consider The Following Factors

• Integration: Can the MDM platform integrate with my organization’s existing data sources and systems?

• Scalability: Can the MDM platform scale to support my organization’s future growth?

• Functionality: Does the MDM platform offer the features and functions my organization needs?

• Cost: Is the MDM platform affordable for my organization?

Benefits Of A Master Data Management Platform

An MDM platform provides several benefits that can help organizations overcome these challenges by providing a single source of truth for organizational data.

These benefits include: 

• Improved decision-making: A complete picture of organizational data enables businesses to make better decisions. With MDM in place, they can be confident that the data they base their decisions on is accurate and up to date.

• Reduced costs: An MDM platform helps businesses avoid the duplication of effort and wasted resources when different departments work with conflicting or duplicated data sets.

• Increased agility: MDM enables businesses to respond quickly to opportunities or changes in the marketplace by giving them timely access to the latest accurate version of their organizational data.

• Improved customer experience: A 360-degree view of customer master data can help businesses provide a better customer experience by ensuring they have the most up-to-date information available when needed.

Not Sure If Your Organization Needs An MDM Platform?

Here are five signs that indicate it’s time to invest in one:

You Have Multiple Customer/Product Databases

If you have multiple legacy systems that contain customer or product data, it’s likely that this data is siloed and not readily available to the people who need it. An MDM platform consolidates this data into a single repository, making it easier for employees to access the information they need. 

Your Data Is Inaccurate Or Incomplete

If you’re finding that the data in your various systems is inaccurate or incomplete, it’s likely because there are multiple versions of the truth. This can lead to bad decision-making and inefficiencies in your operations. An MDM platform cleanses and deduplicates your data, ensuring everyone is working off the same accurate information. 

You’re Manually Cleansing And Deduplicating Data

If your team is spending a lot of time manually cleansing and deduplicating data, this is a sign that you need an automated solution in place. Not only is this process time-consuming, but it’s also prone to error. An MDM platform automates the cleansing and deduplication process, freeing your team to work on more strategic tasks. 

You’re Struggling To Meet Compliance Requirements

If you’re subject to any compliance requirements (e.g., GDPR, HIPAA), you must have a robust system to manage your customer data. An MDM platform ensures that your customer data is secure and compliant with all relevant regulations. 

You’re Experiencing Mergers Or Acquisitions

If your organization is going through mergers or acquisitions, it’s vital to have an MDM platform to help manage the resulting increase in customer data. An MDM platform ensures that all your customer data is consolidated and cleansed to maintain a single view of the customer across all your departments. 

Final Thoughts

These are just a few signs that indicate it’s time for your organization to invest in an MDM data governance framework and platform. If you’re dealing with any of these issues, an MDM platform can help solve them by consolidating and cleansing your data into a single repository. This gives you a complete view of your customers, products, and other business-critical information, leading to improved decision-making and increased operational efficiency.

Written by Callum Jackson

Source: TG Daily – 5 Signs It’s Time To Invest In A Master Data Management Platform

When studying testing in general, the ability to differentiate testing classifications by features, properties, attributes, etc. is an important skill that contributes to your further growth in this field. It is important to understand the difference between types and directions in testing.

Let’s focus on the directions which can be filtered by the specifics of the environment, or by the subject of testing. Namely, we’re talking about web testing, mobile testing, API testing, game testing, and desktop testing.

It’s important to note that this list is not exhaustive and that the various testing areas are interconnected. For example, mobile testing is often used in game testing when there is a need to test a mobile game. Another example is web testing, which can be both desktop, that is, performed on a PC, and mobile, which is conducted on devices.

Web Testing 

This direction of software testing is focused on security, load testing, as well as the presentation area. The web product must look aesthetically correct and intuitive for users.

Mobile Testing

Mobile testing is a direction, a significant feature of which is the testing environment since the software testing process is supposed to be performed on mobile devices. Both manual testing and automated testing are used here. An important aspect of mobile app testing service is the check of compatibility, usability, and performance, as well. 

Compatibility is an important factor due to the variety of phone models with different OS and system requirements. And this must be considered during the development of mobile and web applications. Given that application users aren’t regular, it is important to consider usability against the user satisfaction criterion, which helps to attract their attention over a longer time. Performance contributes to identifying vulnerabilities when an application is loaded with a combination of transactions.

API Testing 

API testing is one of the most complex areas that require automation expertise. Experience in performing testing without the graphical user interface will be required to complete the tasks. Since API practically doesn’t use a graphical interface, it’s possible to implement API testing at the early stages of the software lifecycle. The features of this approach are the ability to save time, work with large volumes of incoming data, and localization of the defect.

Game Testing

This is a special type of testing that requires knowledge and understanding of game mechanics, concepts, logic, and game physics. The main problem during this testing is detecting the place with a bug, as well as finding the reasons for difficulty passing the game: implementation of necessary actions. Additionally, it’s quite important to test the player’s interest in the game.

Desktop Testing

This testing direction is focused on checking the applications on the PC, specifically such processes as installation, upgrading, and uninstallation. Since during desktop testing applications are installed on a PC, there is open access to the system files of the program, which indicates vulnerability and complete dependence on user actions.

To Sum Up

All the types of software testing services mentioned above differ from each other and have a lot of features characteristic of only one of the presented types. Nevertheless, some of them cannot be separated but are considered complementary to each other.

Written by Johnny Steele

Source: TG Daily – Types of Software Testing Directions