Neowin reports of Adobe’s recent announcement of its new Marketing Cloud Device Co-op initiative: The announcement of the new solution for tracking customers across devices was made at the Adobe Summit this week in Las Vegas to a digital marketing conference. According to an Adobe blog post released earlier this month citing Forrester, consumers are increasingly accessing multiple devices before making a purchase decision — an average of 5.5 connected devices per person. This behavior creates a challenge for retailers, who cannot easily target people in their marketing campaigns, ultimately depending on Facebook or Google to track people instead of devices. Both Facebook and Google are able to do this job because of the massive amount of users logged into their ecosystems regularly, so most retailers have been opting to use those platforms as a way to reach potential customers. But Adobe’s approach is to provide a platform agnostic solution acting as a glue between the world’s biggest brands’ own data management platforms.

In order for Device Co-op to work, each company that has joined the initiative will provide Adobe with “cryptographically hashed login IDs” and HTTP header data, which Adobe claims will completely hide the customer’s identity. This data will be used to create groups of devices used by the same person or household, which will then be made available to all the members of the initiative so they can target people on different devices, instead of creating one customer profile per device, as can be seen from the example given in the image above. Until now, some 60 companies have joined the Adobe initiative, including brands such as Subway, Sprint, NFL, Lenovo, Intel, Barnes & Noble, and Subaru. Also, preliminary measurements made by Adobe indicate that Device Co-op could link up to 1.2 billion devices worldwide, based on the amount of accesses seen by current members. But it is important to note that the initiative is currently collecting data of U.S. and Canada users only. Adobe is claiming the initiative will not disclose a user’s identity to its members, including any personal data, but, given the recent Facebook and Cambridge Analytica scandal, many will be skeptical of those claims. Thankfully, Adobe is allowing users to completely opt out all of their devices from the services via this website.

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Source: Slashdot – Adobe Is Helping Some 60 Companies Track People Across Devices

According to The New York Times, “Facebook employees were in an uproar on Friday over a leaked 2016 memo from a top executive defending the social network’s growth at any cost — even if it caused deaths from a terrorist attack that was organized on the platform.” From the report: In the memo, Andrew Bosworth, a Facebook vice president, wrote, “Maybe someone dies in a terrorist attack coordinated on our tools. And still we connect people. The ugly truth is that we believe in connecting people so deeply that anything that allows us to connect more people more often is *de facto* good.” Mr. Bosworth and Facebook’s chief executive, Mark Zuckerberg, have since disavowed the memo, which was published on Thursday by BuzzFeed News.

But the fallout at the Silicon Valley company has been wide. According to two Facebook employees, workers have been calling on internal message boards for a hunt to find those who leak to the media (Warning: source may be paywalled; alternative source). Some have questioned whether Facebook has been transparent enough with its users and with journalists, said the employees, who asked not to be identified for fear of retaliation. Many are also concerned over what might leak next and are deleting old comments or messages that might come across as controversial or newsworthy, they said. In the aftermath, some Facebook executives have taken to Twitter for a public charm offensive, sending pithy phrases and emoticons to reporters who cover the company. Adam Mosseri, Facebook’s head of news, in recent days wrote unprompted to a BuzzFeed editor and to its chief executive reminiscing and telling a story about his mother. He also wrote to a reporter from the Verge tech site about the songs played at his wedding reception.

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Source: Slashdot – Facebook Employees In An Uproar Over Executive’s Leaked Memo

An anonymous reader quotes a report from MIT Technology Review: According to a new report out from Brookings, the number of non-employer firms — primarily incorporated freelancers and gig-economy workers — has grown 2.6 percent every year since 1997. By contrast, payroll employment has grown by only 0.8 percent annually in that time. That means a growing number of people lack employer-sponsored benefits like paid leave, health care, and retirement assistance. The Aspen Institute has proposed a system of portable benefits that are not tied to one job. Companies would make contributions to a worker’s benefits on the basis of how much the employee works for them. To date, the U.S. government has not been helpful. House and Senate bills supporting gig-worker benefits have died in committee. But state and local governments are taking action. Washington, California, New York, and New Jersey are exploring avenues to provide benefits to their gig workers.

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Source: Slashdot – The Gig Economy Keeps Growing, But Worker Benefits Aren’t

Within the last few months, AT&T and Verizon have reportedly decided not to sell Huawei’s flagship smartphone due to pressure from the U.S. government, with Best Buy opting to stop offering all Huawei products. Despite all of this, though, the company isn’t giving up its U.S. ambitions. PhoneDog reports: Richard Yu, CEO of Huawei’s consumer business group, says that Huawei will continue working to establish itself in the U.S. and earn consumers’ trust. Yu’s statement to CNET: “We are committed to the U.S. market and to earning the trust of U.S. consumers by staying focused on delivering world-class products and innovation. We would never compromise that trust.” Yu went on to say that the security concerns that the U.S. government has about Huawei are “based on groundless suspicions and are quite frankly unfair.” He added that Huawei is open having a discussion with the heads of the CIA, FBI, and NSA so long as it is based on facts.

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Source: Slashdot – Huawei Commits To Bringing Its Products To the US Despite Government Security Concerns

Airbnb has notified users in China that, as required by law, their information will soon be automatically logged with the government. Bloomberg reports: This week, it sent an email to hosts declaring it may disclose their information at any time — those with concerns were given a link to deactivate their listing. Airbnb — which had previously resisted comparisons to what it calls the hotel cartel — is abiding by Chinese regulations governing the lodging industry. Hotels there keep tabs on guests and are obliged to report their information to the authorities — which in turn becomes a useful tool for surveillance. Airbnb’s approach automates the process, so travelers’ data is directly transmitted to the government.

“Like all businesses operating in China, Airbnb China must comply with local laws and regulations,” said Airbnb spokesman Jake Wilczynski. “The information we collect is similar to information hotels in China have collected for decades.” Previously, the onus was mostly on Airbnb hosts to submit passport and other required traveler information. The company said in its email to hosts that it will comply with requests from authorities for information when asked.

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Source: Slashdot – Airbnb To Share Information With Authorities On Guests In China

Uber barreled into autonomous driving out of fear that it could end up as the MySpace or Yahoo of ride-hailing, a company with early gargantuan success that stumbled as times changed. Waymo, the self-driving offshoot of Google parent Alphabet, has pursued its ambitions more cautiously, accumulating long years of research and testing before pursuing a plan to bring its technology to the public. From a report: Now, as Waymo scales up its self-driving taxi service, Uber’s fear could be coming to pass. This week, as Uber continued to reel from a fatal self-driving accident in Arizona, Waymo confidently pushed forward — landing a deal to build 20,000 self-driving luxury SUVs with Jaguar Land Rover on top of its plan for thousands of Chysler hybrid minivans. Within two years, it aims to have thousands of fully autonomous taxis — with no backup drivers behind the wheel — on the roads, starting in Phoenix where it is already giving test rides. The company predicts it will give 1 million robot-taxi rides a day by 2020. Waymo, the industry pioneer, logged millions of autonomous miles as it perfected self-driving technology. But over the years, engineers defected out of frustration that it was not commercializing the technology. Now with former auto executive John Krafcik at the helm, Waymo appears poised to launch a self-driving taxi service that could conceivably dominate that field, at least early on, the way Uber does now with human-driven cars.

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Source: Slashdot – Waymo Starts To Eclipse Uber in Race To Self-Driving Taxis