Microsoft Cleared To Buy Activision/Blizzard: Why The FTC Block Made No Sense

There is a lot of concern about tech companies getting bigger, but it makes no sense to cripple a US tech company in a competitive market particularly if the beneficiary of such an action would likely be a non-US company or if the result would be the failure of another US Company. This was one of several FTC cases in recent years, another was the Qualcomm case (which they lost on appeal), where the FTC seemed to be out of touch with the needs of the Nation and was seemingly operating on the policy that US tech companies needed to be punished without any consideration for how much damage such punishment would do to the nation.  

Let’s look at this recent Activision/Bizzard effort and suggest that the FTC needs to have a far deeper understanding of the competitive dynamics in a market before acting against any company’s best interests let alone a company like Microsoft which is critical to assuring US dominance in tech.   

Gaming Competitive Landscape

If Microsoft was massively dominant with their Xbox gaming system and were they abusing this dominance against other US gaming vendors, the FTC would have had grounds to block this merger, but neither is the case. While Microsoft’s reputation back in the 1990s was one of a company abusing monopoly power, they have changed out virtually all their senior managers and board members since then and are currently poster children for good behavior, interoperability, Open Source, and they even aggressively support Linux.  

Currently, and it appears the courts agree, there isn’t any real evidence that Microsoft is behaving badly. In addition, they aren’t dominant in gaming. They have the only US gaming platform and compete against two platforms out of Japan Nintendo and Sony PlayStation with PlayStation arguably the most powerful of the three.   

And the entire segment is under threat from Smartphone gaming and the potential for a VR gaming effort from Apple which will again challenge Sony much like they did with the iPod years back. Apple is a US vendor but currently not a major gaming player but they aren’t being restricted by Microsoft, more by their own software store practices which have led to litigation about Apple’s alleged misbehavior where Apple appears to have prevailed. 

So other than just wanting to make sure Microsoft got no bigger (and getting bigger isn’t currently illegal) the FTC didn’t appear to have a case.  

Saving Activision/Blizzard

What made the FTC action particularly disturbing was that Activision/Blizzard was in deep trouble and needed a significant change in operational management or it was likely to go under resulting in both substantial US job loss and an overall weakening of the US’s technology leadership in gaming.  The company has strong titles, is storied, and is worth saving for its position in the gaming market and as a large US employer.

While Microsoft has often struggled with non-software companies like NOKIA, they tend to do far better with software companies having acquired and integrated many of them over the years. In addition, Microsoft’s culture was once in deep trouble as well and they, under Satya Nadella, largely turned that culture around suggesting they have the internal skills to fix Activision/Blizzard, and the company desperately needed fixing. The gaming industry in general has been highlighted as problematic ever since Gamergate highlighted practices that should have long been unacceptable to any industry but have clearly not been discontinued timely at Activision/Blizzard. It is my belief that had this merger not been approved that Activision/Blizzard would have likely failed making the likely outcome of the FTC’s success significant damage to the US tech market positions.  

The FTC action didn’t make sense for competition, it didn’t make sense for the acquired company, and were it successful, it would only damage the US’s competitive position without any apparent upside other than being able to say “we took down another US tech company” which shouldn’t be the goal for a US regulatory body. 

Wrapping Up:

I’m not arguing that large Tech companies don’t need to be regulated, we’ve certainly seen the massive unintended consequences of giving Social Media companies too little oversight, and clearly, Microsoft did mis-act in the past and needed to be brought to heal. However, just looking for opportunities to block US interests shouldn’t be what drives regulatory bodies like FTC, it should be protecting US citizen interests and preserving competition which is where they shine. 

But I think the FTC’s leadership wanted to show they were being hard on big companies with this and the Qualcomm action without fully researching the related market and making the logical determination that their actions would have a positive impact on the US and thus again lost their way. Where regulatory bodies go wrong is when they are driven not by the needs of the people they protect or the countries they operate in, but by political imperatives to show they are doing something regardless of what is done.  

In this instance, the FTC in their rush to punish someone mistakenly went after this Microsoft deal and the courts ruled, again, as they did in the Qualcomm case, that they were out of line. I expect this will continue to happen, until and unless the FTC focuses back on protecting the US and US Citizens rather than trying to look like they are only focused on trying to punish big companies from wanting to get bigger (which, again, isn’t illegal yet). In this case, the merger was good for Microsoft, good for Activision/Blizzard, and by increasing Microsoft’s competitive gaming posture against two Japanese companies, good for the US. The FTC needs to pick its targets more carefully.



Source: TG Daily – Microsoft Cleared To Buy Activision/Blizzard: Why The FTC Block Made No Sense

How Can You Tell If An SEO Agency Is Legitimate Or If You Are In Danger Of Being Scammed?

If you are looking to market your online business and you recognise the fact that you may need to outsource these requirements to a third-party SEO agency, you are likely feeling a little overwhelmed. How can you tell if an SEO agency is legitimate or if you are in danger of being scammed by them? And similarly, how can you know for sure if an SEO agency knows what they are doing or if they are ill-prepared to help you achieve your long-term goals?

In this article, we’re going to share some tips to help you make the right decision when investing in an SEO agency. Follow these tips and you’ll have no trouble avoiding the inequitable.

1. Study their online presence

The first step in determining whether an SEO agency is legit or not is to study its online presence. Type their brand name into Google and see what kind of information comes up.

If you find next to nothing online about them, then they are not worth your time or money. Similarly, if it comes up with negative reviews and horror stories from other businesses who have been scammed by them in the past then run a mile.

On the other hand, if you find their website, a GMB profile, lots of socials, and a wealth of other information then it is clear that they are a real and well-established agency.

You could always take to LinkedIn and type their brand name into the search bar to see what you can find. If you find a number of professionals who work for them, a thriving business page, and multiple posts from other professionals engaging with them then take that as a good sign.

2. Look for social proof

Next, you want to see what other people are saying about your prospective SEO agency. Don’t take their word for it; instead, look for feedback and reviews from real-life people who have engaged with their services.

If you find an overwhelming number of five-star reviews, then it is usually a very good sign that they are doing something right.

If they don’t have many reviews at all – or if their average is rather low, then move along and find an agency worthy of your time and money.

3. Ask for case studies and client testimonials

Any legit SEO agency worth their salt will have a number of client success stories to share with you. If they don’t, then at the very least they should have client testimonials from recognised brands who have experienced success in doing business with them.

If a prospective SEO agency refuses to offer both, then look elsewhere. Unless you can view their previous successes, how can you know for certain that they are legitimate?

You shouldn’t have to hire an SEO agency on blind faith alone. There are tons of well-established agencies out there who will be more than happy to provide you with proof of their performance.

4. Press them with some difficult questions

A highly effective way of separating the wheat from the chaff is by asking difficult questions. Here are some examples:

  • What is your approach to delivering superior results? Which strategies do you use?
  • How will you adapt your strategies to suit my niche?
  • What metrics do you use to measure success?
  • How long until we can expect results?
  • What is your approach to link-building?
  • Which tools do you use?
  • How do you report on progress?
  • What do you need from us in order to be effective?

These are just a handful of the questions that you can ask, however, you’ll learn a lot about a prospective SEO agency by the way they respond to you.

If they come back with very vague responses or seem to try and dodge many of the questions, then run a mile. These are all very reasonable questions to ask and the best SEO agencies will gladly answer them in detail.

5. If you get a bad gut feeling

It might sound silly, but the ultimate deciding factor when choosing an SEO agency should come down to your gut feeling. Yes, do all of the necessary research and press them with difficult questions. However, if you get a bad gut feeling about an agency and you really do not feel too good about them then trust your intuition.

In reality, you should feel excited when moving forward with a new SEO agency. If you don’t feel excited by the prospect, then it is usually a pretty good sign that something is off.

Conclusion: Be unforgiving

We are talking about the future of your business. When you invest in the right digital marketing services, it can be transformative for your business. However, waste your money with the wrong people and it can be devastating.

Save yourself the heartache, take your time, do your due diligence, trust your gut, and you’ll be well on your way to long-term success. 



Source: TG Daily – How Can You Tell If An SEO Agency Is Legitimate Or If You Are In Danger Of Being Scammed?

NVIDIA and the Big Unaddressed Problem with Self-Driving Cars

This week, NVIDIA had another design win with its self-driving cars, this time with XPENG’s new G6 coup (they are already in the G9 EV). I’ve been watching reviews of some of China’s latest electric cars. While initially many were of such poor quality they’d never sell anyplace else, some of the latest cars are arguably better than Teslas. While they may lag in performance, they seem to provide a greater luxury experience and more fun at a far lower price than a Tesla, and Tesla is the world’s gold standard when it comes to electric vehicles (or it was). And with NVIDIA’s technology, this is how self-driving should work.

But when it comes to self-driving, Tesla has really hurt the market by presenting its Level 2+ system (basically enhanced cruise control) as self-driving and naming it Autopilot, which resulted in an impressive number of deaths and scared consumers away from the technology. Consumer Reports was not amused.

But Tesla isn’t the only one scaring consumers. The self-driving taxis in places like San Francisco continue to act up publicly and scare people away from the technology just a few years (almost months) before it will be available in a workable form.  

Let’s talk about self-driving, why you should want it, and what still needs to be done.  

NVIDIA Orin and self-driving benefits

NVIDIA Orin is currently the best technology for self-driving cars. What makes it the best is not only its hardware that benefits from NVIDIA’s nearly two-decade focus on AI which has catapulted it to one of the most valuable technology companies in the world, but also NVIDIA’s Drive Sim powered by Omniverse. This simulation platform allows it to train its driving AI in hours to a level that would be equivalent to putting cars on the road for years because the training happens at machine speeds that are significantly faster than real-time.     

Things I’ve gotten hooked on on YouTube are the bad driver videos. I try to see the problem that causes the accident with enough time to avoid it. Watching those videos likely saved my life when, the other day, I was entering an intersection on a green light only to have a semi run the red light going around 60. Regardless of how heavy my electric Jaguar is, the semi would have crushed me if I hadn’t developed a habit of looking for this kind of mistake and being ready to brake. 

Why you should want self-driving

Often, the threat on the video comes from a direction where I either can’t see (back, or blind-side) or where I’m not looking. Even parking lot accidents often occur because you are not looking at where the threat is coming from: pedestrian, a car backing out the same time you are, a car driving too fast in a parking lot, or just being distracted at the wrong time. One time I started backing up while looking at the car’s radio expecting it to be a reverse camera because that is what I’d been doing for years (luckily, I didn’t hit anyone).  

It is in situations like these that self-driving technology could literally save your life. These systems use a variety of sensors to look all around the car and can use vehicle-to-vehicle technology to see things outside of the range of these various sensors.  And if you want to drive yourself, you can as the car will drop down into something called Guardian Angel mode where the AI will take control of the vehicle if it sees a potential accident you haven’t seen.  

This capability will save countless lives. People with kids and/or pets on board, those too addicted to social media or texting, or those that are impaired are all catastrophic accidents waiting to happen. Self-driving technology should be able to mitigate most of that exposure.  

One little distraction and a fun Sunday drive can turn into a catastrophic event where people are permanently crippled or killed. I would personally pay a lot to never have to deal with such an event.  

Wrapping up: What still needs to be done.

Self-driving cars that aren’t self-driving will emerge as the biggest threats. AIs can talk to each other, they don’t drive impaired, and they can help each other avoid accidents. But humans can get road rage when they think they’ve been disrespected, or drive under the influence, and often drive distracted. No matter how good an AI is, it can’t overcome physics. If your car stops to avoid an accident, there is a good chance the human-driven car behind you will not stop in time and you’ll still become a statistic. 

So, what still needs to be done is to begin getting people excited about this technology so that it quickly propagates to all the cars around us as well as our own. The life this technology saves may very well be ours. We need to build demand for self-driving cars because if folks don’t want it, we will remain at risk of losing what is most valuable to us: the lives of our loved ones. I don’t know about you, but I’m rather attached to my life and would rather not lose it, either.  



Source: TG Daily – NVIDIA and the Big Unaddressed Problem with Self-Driving Cars

Protect Your Home with Ajax Security System: The Future of Smart Security

In today’s fast-paced world, ensuring the safety of our homes and loved ones has become paramount. Traditional security measures are no longer enough to deter modern-day threats. That’s where intelligent security systems like Ajax come into play. This piece will explore the significance of security systems and delve into a comprehensive review of the Ajax security system, a cutting-edge solution that takes home protection to the next level.

The Importance of Security Systems

Securing your home is not just about preventing burglaries but peace of mind. With the rise in criminal activities, having a reliable security system is crucial. Here are a few key reasons why security systems matter:

  • Deterrence: Visible security systems are a powerful deterrent, dissuading potential intruders from targeting your property. Burglars are likely to move on to easier targets when they see security cameras and sensors.
  • Prompt Emergency Response: Modern security systems are equipped with features that promptly alert homeowners and authorities in case of a breach. Early detection and swift response can prevent significant losses and damage.
  • Remote Monitoring: With smart security systems, you can now monitor your home from anywhere in the world using your smartphone or computer. Remote access allows you to monitor your property, receive real-time notifications, and take appropriate action when necessary.

Ajax Security System Overview

Ajax is a state-of-the-art wireless security system combining cutting-edge technology and user-friendly features. It has gained recognition due to its reliability, effectiveness, and ease of use. Let’s explore some key aspects of the Ajax security system:

  • Wireless and Easy Installation: Ajax is a wireless system that eliminates the need for complex wiring during installation. The devices can be easily mounted and connected using the intuitive mobile application by professional installers making the system work seamlessly.
  • Advanced Motion Detection: Ajax employs advanced motion sensors that can accurately detect human presence while effectively filtering out false alarms caused by pets or environmental factors. This ensures you receive only relevant alerts, saving you from unnecessary anxiety.
  • Comprehensive Sensor Range: The Ajax security system offers a wide range of sensors, including door/window sensors, glass break detectors, smoke detectors, and flood detectors. These sensors work seamlessly together to provide comprehensive coverage for your home.
  • Intelligent Notifications: Through the Ajax mobile app, you receive intelligent notifications that include real-time images and videos of the triggered event. This enables you to assess the situation quickly and take appropriate action.
  • Integration and Automation: Ajax integrates seamlessly with other smart home devices, allowing you to create an interconnected ecosystem. You can automate tasks such as turning on lights when motion is detected or locking doors remotely, enhancing security and convenience.

What to look for in a security system

Now that we have discussed the features of the Ajax security system, here are some compelling reasons why it stands out among its competitors and what is preferable for a convenient system to include:

  • Ajax is renowned for its outstanding reliability. Because of the system’s usage of Jeweller technology, devices can communicate securely and reliably even in difficult situations.
  • Ajax places a strong priority on preserving user privacy and data security. You can feel secure knowing that the system upholds the most significant security standards and encrypts all data being exchanged between devices.
  • User-Friendly Interface: The user-friendly interface of the Ajax mobile app makes it simple for homeowners to explore and manage their security systems. You can arm or disarm the system with just a few clicks, see live feeds, and change settings.

Conclusion

A reliable security system is essential to safeguard our homes and those we care about. Visible security measures and quick emergency response capabilities are essential for deterring possible intruders and minimising significant losses in light of increased criminal activity. Intelligent notifications and remote monitoring provide us peace of mind and enable us to respond appropriately when required. Reliability, privacy, and user-friendliness should be considered when choosing a security system to ensure sufficient home safety.



Source: TG Daily – Protect Your Home with Ajax Security System: The Future of Smart Security

Lenovo’s ESG Progress: One Step at a Time

Back when we started talking about Environmental, Social, and Governance (ESG), most tech firms kind of treated it like a joke, promising to plant trees for every sale, then often not even doing that.  Things have changed dramatically over the last couple of decades. There isn’t a tech company I cover that doesn’t take ESG efforts seriously. Now tech firms are fighting to see who can do ESG better. 

This is particularly difficult for truly international firms like Lenovo because, in a few countries where Lenovo operates, ESG efforts like diversity and inclusion are more the exception than the rule, and the kind of government support that exists in more developed nations may not be available in the emerging economies that Lenovo also operates in. So, Lenovo’s degree of difficulty when it comes to making real progress appears to me to be higher than its peers.  

Against that higher degree of difficulty, Lenovo is making impressive progress. Let’s talk about some of what it has accomplished. 

Who is Lenovo?

Lenovo is one of the few truly multi-national companies with leadership hired from and residing all over the world.  Annual revenue is in the $60B to $70B range, and the company is ranked 171st in the Fortune Global 500. Current employment is close to 80K people, and the firm covers 180 international markets. After the acquisition of the IBM PC company, Lenovo became the world’s largest PC company, and after the acquisition of IBM’s X86 server business, it became one of the most powerful infrastructure companies in the world, as well.  

To my knowledge, Lenovo is the only firm that has successfully bridged west and east and is one of the better resources to use when trying to understand east/west dynamics in terms of trade and business operations. It is relatively unique in a world with strong global resources and the ability to work through regional conflicts. 

Lenovo ESG

Lenovo has made impressive progress in this area over the last several years. Highlights include a 3X increase in renewable energy generation since FY 2-18/19 and having its 2030 and 2050 targets validated by the Science Based Targets initiative. Lenovo has upped its philanthropic efforts, growing them to $30M and impacting communities all over the world to the tune of 16M people benefitting from these efforts. Its supply chain has advanced as well and now is ranked #8 in Gartner’s Top 25 Global Supply Chains report. 

On the staffing side, Lenovo has made significant progress on diversity. Women make up 37% of the overall workforce, and 28% of tech positions are held by women. Lenovo has been recognized in the 2023 Bloomberg Gender-Equality index as a result.  

On recycling, Lenovo has also been aggressive with impressive moves towards “closed loop” recycling. It reports nearly 300 separate products that were built using recycled parts.  

Lenovo’s philanthropy efforts, as noted, were up to $30M last year with a focus on empowering underrepresented communities and helping them get access to STEM education so they can work themselves out of poverty. 

Lenovo’s employees are heavily involved and volunteer for programs like “Love on Month of Service”. They increased the number of beneficiaries for this effort by 49%+, and the number of hours volunteered by over 20% while the number of volunteers grew by 2.5%. 

Wrapping up: Lenovo is serious about ESG

If you take nothing else away from this, take away that Lenovo is serious about its ESG efforts which are substantial and trending to be segment-leading. Lenovo’s unique geographic spread creates unique headwinds, but it’s effectively working to overcome them to become one of the most aggressive ESG execution companies on the planet.  

Lenovo, like most of its peers, is stepping up strongly to mitigate the potential damage being done to the environment by tech companies and helping to set the ESG bar ever higher. Let’s hope Lenovo’s example will create competitive motivation for its peers to advance their own game.   

One thing is sure: Lenovo is serious about ESG.  



Source: TG Daily – Lenovo’s ESG Progress: One Step at a Time

Unveiling the Price Tag: Assessing the Financial Impact of Negligence in Business-Related Personal Injury Claims

Negligence—the word alone carries weight, evoking images of accidents, injuries, and unanticipated repercussions. Negligence can have a significant financial impact on businesses, particularly when personal injury claims are involved.

Running a business is a delicate balancing act with profitability, growth, and success at the forefront. But when the unexpected happens—a slip and fall, a workplace accident, or a product malfunction—business owners are forced to concentrate on the financial storm that ensues. The price tag of negligence extends beyond the initial expenses of medical care and property damage.

Calculating the Tangible Costs

When it comes to personal injury claims, the financial impact on businesses goes well beyond medical costs. Tangible costs such as medical bills, rehabilitation, and property damage quickly pile up. These debts deplete resources and inhibit business growth.

However, that is not the only financial impact that businesses must consider. The consequences of lost wages can significantly impact cash flow for the injured party and any employed parties involved in the incident. The cost of negligence also includes things like short-term or long-term disability payments, required equipment or modifications, and legal expenses.

The Intangible Factors

Businesses must also deal with intangible factors in the aftermath of a personal injury incident. Non-economic damages like physical and emotional pain and suffering, and long-term emotional distress can be significant factors in determining compensation. 

It is essential to recognize the emotional toll the incident has taken on both the victim and the company. Emotional distress and trauma endured by those involved can impact their productivity, teamwork, and morale. These intangible factors also have a significant impact on the overall health of a business.

The Ripple Effects

Negligence in personal injury cases can have a chain reaction of consequences that reverberate throughout an organization. Lawsuits and court battles are time-consuming and expensive, wrecking the business’s assets and reputation. Loss of goodwill can lead to lower sales, fewer new business opportunities, and difficulties attracting and retaining top talent. This can temporarily or even permanently disrupt operations. Production bottlenecks, longer downtime, and increased administrative work can exacerbate financial losses.

Mitigating the Financial Impact

The financial impact of negligence in business-related personal injury claims can be significant, but there are proactive measures businesses can take to mitigate the risks. Comprehensive safety protocols, thorough employee training, and regular risk assessments are critical steps to reducing the likelihood of accidents and subsequent personal injury claims.

Maintaining adequate insurance coverage is also essential. Businesses can shield themselves from the cost of personal injury claims with the aid of general liability insurance, workers’ compensation insurance, and product liability coverage. Working with insurance professionals to ensure sufficient coverage based on the nature of the business and potential hazards is a wise investment.

Resilient and Responsible Business Practices

The price tag of negligence in business-related personal injury claims is complex and multifaceted. Beyond the tangible costs of medical care and property damage, businesses must consider intangible factors contributing to the overall financial toll. 

When a personal injury occurs due to negligence, the impact can be felt throughout an entire business, causing a ripple effect that affects everyone involved. Reputation damage, loss of customer trust, decreased sales, and business interruption are just a few consequences that can exacerbate the financial burden.

Businesses can protect themselves from the financial impact of negligence by prioritizing safety, implementing preventative measures, and obtaining appropriate insurance. A resilient and responsible business prioritizes protecting its customers, staff, and brand and maintaining business continuity.

Take proactive steps today to protect your business from the consequences of negligence before an accident occurs. You may visit our website to arm yourself with the knowledge and tools you need to navigate the complexities of personal injury claims and protect your bottom line. Your company and its stakeholders deserve peace of mind.



Source: TG Daily – Unveiling the Price Tag: Assessing the Financial Impact of Negligence in Business-Related Personal Injury Claims

HP’s Climate Report: Impact Of Global Warming Causing Parents To Not Have Kids

HP released their annual climate change report back on June 20th and some of the findings are concerning. Morning Consult did the report, and it covers India, Mexico, Singapore, United Kingdom, and the US. One of the most concerning results in this report is that 91% of parents have concerns about the climate crisis, and 53% say that it makes having more children impractical. A whopping 64% of these parents are also choosing products that come from companies they believe are sustainable, but 84% are also concerned about the rise in the cost of living and that personal environmental practices take up a lot (maybe too much?) time.  

HP uses this report to help prioritize its own climate efforts and generally leads its class of companies regarding their sustainability efforts. While most of this comes from their printer division which admittedly has the greatest opportunities for sustainability actions due to the nature of paper and ink cartridges, still the company continues to step up to the leadership position in their class.  

Let’s talk about climate change and focus on HP’s efforts to make a difference this week. 

HP’s Sustainability Goals and Progress

HP wants to be number one when it comes to sustainability and has set aggressive goals in three areas where executive management believes the company can make the biggest difference. These three areas are – Climate Action, Human Rights, and Digital Equity.  

Against these goals, HP reports that it has reduced its carbon footprint by 18% since 2019 with a goal to achieve net zero carbon emissions by 2040. They have already reduced single-use plastic packaging by 55% showing impressive progress since 2018. Given paper contributes to deforestation, they have counteracted deforestation by 32% related to HP’s products so far toward their goal of 100%. (At a prior meeting I’d suggested they even look into Hemp paper instead of wood to accelerate this effort, as hemp is far more renewable than wood is but it is more expensive to make, a problem that HP might be able to correct). 

In addition, HP has accelerated digital equity for more than 21 million people on a path to reach 150 by 20130. And they remain committed to building a pipeline of diverse talent with 46% of the new U.S. hires coming from racial or ethnic minorities.  

It is interesting to note that HP’s sustainability efforts have a foundation in their founders Bill Hewlett and Dave Packard who believed there always is a better way, a smarter way, a more responsible way to do business and that reducing harm is part of that better approach to business.  (I should note they still maintain the founders’ old offices, untouched, at their corporate headquarters. I’ve seen the offices and they feel like the founders just left for a short while and will return shortly; it is kind of surreal.)

This culture of doing more carries forward to their current CEO Enrique Lores who I’ve come to know is a caring, focused, and even-tempered CEO (something that is far more unusual than you’d think) and just a pleasant guy to talk to.  

HP’s Most Sustainable Products

Like every tech company, there are products that set the bar in sustainability in HP’s portfolio. They include the HP Dragonfly and Elite 1000 Series PCs that contain 90% recycled magnesium, 5% ocean-borne plastics, and the use of used cooking oil to help lower CO2 emissions. In addition, their packaging is 100% sustainably sourced.  With printers, the Color LaserJet Managed MFP E877 series of printers stand out as EPEAT Gold certified and they consume 17% less energy than their predecessors. In addition, they are built using 16% recycled plastics, and their supplies use 60% recycled plastics. And with 3D printing, they have made massive inroads in their ability to render body parts in 3D and create personal prosthetics for those that have lost a limb. One interesting product is they have a HP D100 Single-Cell Dispenser which is used for medical research.  

Wrapping Up:

Kids learn from parents and if parents, as this report delineates, are making major decisions (including not to have more kids) these decisions will impact how kids grow up to view the world. These results suggest that the next generations will be far more focused on climate change, sustainability will have an even greater impact on their decisions ranging from what to buy to where to work, and that we are likely looking at even more aggressive climate actions from them in the future.  

In the end, HP is doing its part, here is hoping everyone else follows their lead as we strive to make a better, cleaner, more inclusive, and diverse planet.  



Source: TG Daily – HP’s Climate Report: Impact Of Global Warming Causing Parents To Not Have Kids

Worry and Skepticism Arise as Indonesia Bans Sex Outside of Marriage

On Tuesday, Indonesia`s parliament approved a new criminal code that bans sex outside of marriage.

Currently, adultery but not sex outside of marriage is banned in the country and the new law won`t come into effect for three years.

The deputy chief of Indonesia`s tourism board Maulana Yusran told Reuters that the new regulations are “totally counterproductive” when the country is attempting to recover from the COVID-19 pandemic.

More than a million people visit Indonesia from Australia each year. “I do not really think it`s a good idea but it isn`t the first time it`s happened,” Jeremy Finch, an Australian tourist in Bali told AFP. Australia has said it is “seeking further clarification” on how the ban will impact tourists in Bali and other parts of the country.

A spokesperson for the US State Department also told a news briefing that the country was concerned about how the changes could impact citizens visiting and living in Indonesia.

As it isn`t due to come into effect for three years, however, it`s unclear exactly what impact the ban on pre-marital sex could have on tourists. Alongside discouraging travelers from visiting Indonesia, it may also stop international investment in the country`s tourism industry.

How Indonesia’s new sex laws will affect tourists

New rules raise concerns for human rights, but also for the country’s battered tourism industry with experts warning they could scare visitors away, potentially losing billions in revenue.

Continue reading on CNN

Indonesia ‘sex ban’: Criminal code changes threaten other freedoms

There are concerns the revised criminal code could threaten democracy, human rights and free speech.

Continue reading on BBC News

Indonesia’s sex ‘morality’ laws are just one part of a broader, chilling crackdown on dissent

Analysis: the moralistic aspects of the new criminal code risk obscuring wider concerns about a stifling of protest and criticism of the state

Continue reading on the Guardian



Source: TG Daily – Worry and Skepticism Arise as Indonesia Bans Sex Outside of Marriage

Robinhood Offers 1% Retirement Match to Users of Its Mobile App

Robinhood will offer customers a 1% match on its traditional or Roth IRAs, the company said Tuesday. 

Users can start investing on deposits of up to $1,000 before contributions settle into their accounts. 

Prospective customers can apply to be waitlisted for Robinhood Retirement starting Tuesday and can expect to receive access on a rolling basis in the coming weeks, but full availability on the offering is set to begin in January.

Robinhood to pay a 1% ‘match’ on customer contributions to retail individual retirement accounts

The retail brokerage will match 1% of each dollar saved in its individual retirement accounts. Experts think it’s a way to get attention in a crowded market.

Continue reading on CNBC

Robinhood Pivots From Day Trading With New Offering As Millennials, Gen Z Age Out – Robinhood Markets (NASDAQ:HOOD)

Robinhood Markets Inc (NASDAQ: HOOD), the trading app that helped revolutionize and democratize finance, introduced a new product Tuesday. Here’s what you need to know. 

Continue reading on Benzinga

Will Robinhood be the biggest IPO on global markets in 2021?



Source: TG Daily – Robinhood Offers 1% Retirement Match to Users of Its Mobile App

Why Data Observability Is Critical For Sustainability

Data observability is a critical factor in achieving sustainability goals. This concept has been around for some time and is gaining more attention recently as companies strive to become more efficient and cost-effective. By monitoring, understanding, and analyzing data in real-time, the experts at Databand.ai believe organizations can adapt quickly to changing circumstances, prevent errors, and find solutions faster.

The Basics Of Data Observability

Data observability is the ability to monitor and analyze data across various sources, looking for patterns and trends to inform decisions about an organization’s operations. It helps to identify areas of improvement and where resources should be allocated for maximum efficiency. 

One of the most important aspects of data observability is the ability to monitor data from various sources. By collecting data from multiple sources, organizations can get a complete view of what is happening within the business. This allows them to identify patterns and trends that may not be visible when looking at data from a single source. Additionally, monitoring data from multiple sources can help identify issues that may not be apparent when looking at information from a limited perspective.

Gain Insight On Customer Behavior

Data observability can also help organizations gain insights into customer behavior and preferences. By looking at data from different sources, businesses can better understand what customers are interested in and what they want. Additionally, data observability can help identify trends in customer behavior. This information improves customer service and creates products that people want to buy.

Organizations can also learn how customers interact with their products or services.  By studying data from sources such as social media, the company can understand how customers respond to their offerings. This understanding can be used to improve customer engagement and ultimately increase sales.

Predict Future Trends

Observing data can also help an organization stay ahead of the curve by providing insight into emerging trends. By analyzing data from multiple sources, businesses can get an idea of where the market is going and what changes will likely occur soon. This information can help inform decisions about investments, new business initiatives, and product launches, helping to ensure that the organization remains competitive in a changing marketplace.

One example of how data observability can help identify emerging trends is by looking at data from social media. By studying data from sources such as social media, the company can understand how customers respond to their offerings. This understanding can be used to improve customer engagement and ultimately increase sales. Additionally, data observability can help predict future trends by providing insights into changing customer behavior.

Enhance Operations Efficiency

Data observability can also help organizations enhance operational efficiency. Businesses can identify areas where resources and processes need to be optimized by analyzing data from multiple sources. This may include streamlining production processes, improving customer service delivery, or identifying new products or services that customers are interested in. As a result, the organization can reduce costs and increase profitability.

Data observability can also help organizations identify potential risks and opportunities. Businesses can detect emerging issues that may impact the organization’s operations by analyzing data from different sources. Proactively responding to these issues can help reduce losses and ensure the company remains competitive in the market. Additionally, data observability can provide insights into market trends, allowing organizations to make informed decisions and capitalize on opportunities.

Final Thoughts

Data observability can be an invaluable tool for businesses that want to maximize efficiency, gain insights into customer behavior, predict future trends, and enhance operational efficiency. By leveraging observability with Databand.ai, companies can become more agile and stay ahead of the competition in a rapidly changing market. With access to insights from multiple sources, companies can respond quickly to changing customer needs, identify emerging trends, and optimize their operations for maximum profitability. In short, data observability can help businesses remain competitive and thrive in a rapidly evolving marketplace.   

Written by Adam Eaton                                  



Source: TG Daily – Why Data Observability Is Critical For Sustainability

Ukrainian Embassies in Europe Have Been Receiving Bloodstained Packages With Animal Eyes

Ukrainian embassies and consulates in countries across Europe have received blood-soaked packages with “animal eyes” in them in the aftermath of the explosion of an apparent letter bomb at Ukraine’s embassy in Madrid, according to Ukraine’s foreign affairs ministry.

“The packages contained animal eyes,” Oleg Nikolenko, a spokesperson for Ukraine’s Ministry of Foreign Affairs, said in a Facebook post on Friday.

In a later Facebook post, Nikolenko said that the Embassy of Ukraine in Madrid, Spain, also got a blood-stained package “like those previously received by other Ukrainian diplomatic institutions.”

CNN

Bloody packages containing ‘animal eyes’ sent to Ukrainian embassies across Europe | CNN

More than a dozen letters containing explosives or animal parts have been sent to Ukrainian diplomats around the world, according to Ukraine’s foreign minister Dmytro Kuleba.

Read More

Spain suspects letter bombs linked to Russia?s war in Ukraine

The six explosive envelopes were sent to three Spanish politicians, two embassies, an air base and a weapons maker.

Read More

The Moscow Times

What Do We Know About the Spanish Letter Bombs? – The Moscow Times

Six letter bombs have been sent to high-profile government, military and diplomatic targets in Spain in the past week, prompting authorities to step up security and re-commit support for Ukraine in its nine-month war against invading Russian forces.

Read More



Source: TG Daily – Ukrainian Embassies in Europe Have Been Receiving Bloodstained Packages With Animal Eyes

Fixing ARM

For a lot of us, ARM is on a deathwatch largely because of the failed acquisition attempt by NVIDIA. This failed attempt made us aware of ARM’s underlying financial issues that drove it to sue Qualcomm in what appears to be an ill-advised attempt to force Qualcomm to pay more for something that isn’t even successful yet. This desperation and apparent path to ARM’s obsolescence is driving resources to RISC V at what looks like an increasing rate and creating doubt about ARM’s future, making a successful IPO all but impossible to execute. Even if the IPO is executed, the money would flow to the current owner of the firm, not ARM, leaving it with new owners who may not appreciate they invested in a firm on a path to failure. In short, not only is ARM likely to lose its case against Qualcomm, but the litigation is hurting both entities, potentially terminally for ARM because Qualcomm could switch to RISC V if ARM fails.  

One of the common questions that analysts are asked is, “how would you fix ARM?” I used to run a field turn-around team at IBM, and I’ve been thinking about this for several weeks now. 

Here is my shot at the answer.

Identify the Problem

First, fully flesh out why ARM is so cash-starved. It looks like it is because the firm’s parent has a huge cash problem which is leaving ARM in desperate need of revenue. I think this is what drove the ill-advised decision to sue Qualcomm. It may also be that Apple was paying more and their “most-favored nation’s clause” will, when Qualcomm’s price is disclosed in an internal review, result in ARM getting even less revenue.

But these are the problems from an outside observer perspective. The causes could also include poor expense management, inadequate vendor collections and bad contract practices. That list isn’t inclusive, but an internal review should identify the full extent of the problems, something that will be needed in order to craft an equally comprehensive solution.

Second, depending on what is found, craft a solution to address the cost side of the problem. In other words, reduce the bleeding by eliminating unneeded costs like offices (most employees appear to be working from home) and unnecessary travel (it wasn’t uncommon for me to find employees abusing travel policies). 

Third, and in parallel to the item above, create a small skunk works team and send them off-site with solid instructions and a three-month delivery date to propose ways for ARM to utilize its assets, IP and human, to profitably generate more revenue. Recall that AWS, which has been surprisingly successful, spun off an effort to turn IT from a cost to a profit center for Amazon, something that up until then was thought to be impossible. 

The team will need members from all the line organizations in the firm, participants from Finance, and someone that knows ARM as an expert on how the company operates on it. It would also be wise to include an operational industry expert from one of ARM’s larger clients (like an ex-Qualcomm employee). 

The goal would be to craft a business plan for some additional way to generate profitable revenue using ARM’s existing resources or an alternative that would leverage ARM’s existing customers as a sales channel but create a new and distinct subsidiary for the company. These two things aren’t necessarily mutually exclusive.

Fourth, review the plan created by the skunk works team and, if it is viable, execute against milestones. It might be interesting to have, in parallel to the internal team above, an outside team of subject matter experts creating a similar report from an entirely different perspective. This might identify additional opportunities or help refine the above generation recommendation.  

But now it is about executing, and this would require making sure the leadership of the company understands the direction the firm must now go to accomplish the tasks that the above teams identified.

Wrapping Up:

Fixing ARM is a growing concern for those that license, build, sell or use ARM technology. Since the NVIDIA failed merger, the company appears to have lost its way. But much like when a person is sick, the first step is to assure an accurate diagnosis before you craft and execute a cure. The relatively easy part of the cure for ARM is looking for and eliminating financial waste and fully fleshing out the cause of the operational cash shortfall driving the firm’s desperation. Desperate people make questionable decisions. Desperate firms make bad decisions. Remember DeLorean

Increasing revenue is far harder and it generally requires you create a skunk works team so that ideas aren’t prematurely killed because they violate some company tradition or fear of change. And finally, when a path is identified, assure leadership is adequate (both in breadth and depth) to execute the plan. Major efforts like this tend to have a high failure rate not because the idea was bad, but because the folks executing it were trying to learn on the job at great expense to the outcome.  Remember that, in the late 1990s, Apple was on a 12 month death watch and running out of cash but was still in far better shape than ARM is now. Steve Jobs, with a lot of help, cut costs first, then found the iPod as a path that eventually led Apple to its present rank as the most profitable company in the world.



Source: TG Daily – Fixing ARM

How to assess the tracking software while buying a GPS tracker

Whether it be for business or for personal use, it is important that we ensure the smooth user experience and functionalities of the tracking software or app when purchasing a GPS tracker. Difficult-to-use tracking software can be cumbersome to manage, and it makes tracking harder even though you have your tracker installed properly. In this article, we are going to look at some of the defining features of tracking software that you can use as a benchmark for filtering your buying options and easily finding out the precise location data of whatever or whomever you are tracking. 

An introduction of GPS tracking software

There are several GPS trackers in the market today. Some are better than others at tracking, and some offer more features too. While checking out the software or app for such trackers, here are some important factors to look for.

It must be intuitive to use. GPS tracking software needs to be user-friendly and must offer an intuitive experience for a smooth and seamless flow. In an emergency, the last thing you want to do is scrape through various menus and click random buttons to get to the exact feature you need. The major features must be easy to access and easy to find. 

Another important function that you need to look for while trying out GPS tracking software that comes with a tracker is its connectivity. Even though it also depends on the tracker device, the server, the architecture of the app/software, its response time, live updating of the data, etc., all apps up to make the flawless tracking experience. If any of this fails, the tracking becomes inaccurate, and you won’t be able to locate the tracker in real-time. 

Accessibility of the tracking software is yet another major factor that you need to consider while buying a GPS tracker. It means whether you must download it from the Google Play store/Apple store or if you must download it from another website and go through the hassle of installing it indirectly on your phone. The same goes for laptops and computers too. The best-case scenario is a web portal that you can access using a login id and password that ensures protection and accessibility no matter where you are. If you have a stable internet connection, you can easily log on to the tracking app and find out the location of your tracker. 

Feature to look for in your GPS tracking app

Once you are sure about the accessibility and usability of your tracking app/software, it’s then time to check out the features. Your tracking software must have certain features other than basic location tracking for it to be truly functional. 

Dashboards that allow you to access insights about travel history and other relevant info are very useful while using a GPS tracker. For instance, dashboards that give you information about the amount of time your tracker was moving and how long it was stationary allow you to calculate how much time it was moving. This is very useful when tracking vehicles. Similarly, a real-time speed chart can help you ensure the person carrying your tracker is safe. This is useful to ensure your kids are safe when you send them to school on the school bus. You can easily know if the school bus is speeding over the limit or not. 

Another useful feature is real-time alters. Push notifications for mobile apps and email alerts are crucial in getting quick updates when there is anything wrong so you can take immediate action. If the tracker with your child or an asset suddenly leaves the home premises in the middle of the day without any probable cause, you can quickly reach out to emergency service or check up on them to make sure they are safe. Delay in such alerts means you lose valuable time finding them, which can complicate the situation. 

There are numerous benefits of using GPS tracking software. However, it is important to check the features and the pricing of the software before you buy one. GPS tracking software is available in a wide range. Some of them might have advanced features, while others might have simple features. Ultimately, it all comes down to what you need and the features that you want. Therefore, you need to choose the tracking software that will suit your needs. If you are looking for the best GPS tracker, you need to ensure these features and properties in the GPS tracking software or application we discussed above.

Written by Barbara McGee



Source: TG Daily – How to assess the tracking software while buying a GPS tracker

PITAKA PitaFlow for Phones Makes Your iPhone 14 More Useful– Black Friday Offer is Up to 50% Off

Wet Smartphone Iphone Plus Apple Water Drops

We can’t seem to live without our smartphones right now. It’s more true nowadays as smartphones are capable of more and more things. So it’s important to make sure our phone is protected and always energized. That’s what PITAKA’s PitaFlow for Phones system is designed to do.

Since 2017, PITAKA has been building a system based on magnets to offer people the convenience of magnetic connectivity through a seamless ecosystem of products to simplify our lives. The PitaFlow for Phones includes phone cases, wireless chargers, car mounts, and wallets that let you use your phone more conveniently wherever you go.

Black Friday Sales Event

The PitaFlow for Phones ensures your phone is protected and always juiced up to make your everyday carrying easier. If you’re interested in those products, you can’t miss out PITAKA’s biggest sales event of the year. Upon the upcoming Black Friday sale, the PitaFlow for Phones will be 15% off, and other products will be up to 50% off.

MagEZ Case 3 for iPhone 14

The ultra-slim MagEZ Case 3 for iPhone 14 Series is made of PITAKA’s signature aerospace-grade aramid fiber, five times stronger than steel but five times lighter. The premium material combined with vacuum forming and special painting gives the case an excellent 3D texture that offers grip and is incredibly comfortable. The MagSafe compatible case weighs about 18 grams and is as thin as 0.95mm. Thanks to the MagSafe SlimBoard™ technique, PITAKA was able to build the world’s thinnest and lightest iPhone 14 case with MagSafe compatibility. The MagEZ Case 3 protects your iPhone from minor drops and tears without adding bulk.

MagEZ Car Mount

MagEZ Slider

When you work at the office or at home, attach your iPhone to the MagEZ Slider. Let your phone attach to the 45-degree stand and charges up while you work. You can easily monitor your phone without picking it up. And when you’re about to leave, grab your fully charged iPhone and go. By the way, the compact MagEZ slider can also wirelessly charge your AirPods.

What if it’s not fully charged? Or you want to charge your phone on the go? Not a problem. Slide the detachable MagSafe power bank out from the MagEZ Slider. Attach it to the back of your iPhone 14, and you’re good to go. The slim and ergonomically-designed power bank is extremely portable and powerful.

MagEZ Card Sleeve

The PitaFlow for Phones also includes MagEZ Card Sleeve, a MagSafe compatible slim wallet. If you don’t want to carry a fat wallet when you leave the house, simply snap the MagEZ Card Sleeve to the back of your iPhone. You can have easy access to your cards on the go.

PITAKA is founded by a team of designers, engineers, and creatives across multiple fields with an alternative approach to all things technology. Holding the vision of “alternative gadgets to simplify your life”, PITAKA always thinks one step ahead of users and provides innovative designs that bring convenience and style in real life. Today, PITAKA has become a large and successful company selling cases, wallets, and covers for the essentials of modern life around the world.

To find out more about PITAKA:
Black Friday Sale Information:http://bit.ly/3TCiXHU
UK Amazon Store:http://bit.ly/3URYOyu
Website: https://www.ipitaka.com/
Facebook:https://www.facebook.com/ipitaka.gb
Instagram:https://www.instagram.com/ipitaka.gb/

For business, press, or media inquiries, please contact: charlotte.jia@ipitaka.com



Source: TG Daily – PITAKA PitaFlow for Phones Makes Your iPhone 14 More Useful– Black Friday Offer is Up to 50% Off

5 Can’t-Miss Travel Apps For International Travelers

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Travelling the world can be an amazing and enlightening experience, whether you’re going solo to do some whale watching in Iceland or on vacation with your significant other to the romantic islands of Maldives. To make sure you have the best trip possible, it’s important to stay in touch with friends and family back home, find inexpensive ways to get around town, and keep track of where you are at all times. With these five travel apps, each available on both iOS and Android, there will be no place you can’t go.

5 Can’t-Miss Travel Apps for International Travelers

1) Google Translate

How many times have you been in a foreign country and had to use your phone to translate something? Maybe you were trying to read a menu or street sign or talk to the people at the hotel. Google Translate is a great app that can help with those situations. The app offers translation in over 100 languages, and it’s free. It’s also available offline, which can be helpful if you’re on a train or plane ride when the internet isn’t available. There are other apps that do similar things, but this one has lots of features, from voice recognition to text-to-speech so you can hear how words are pronounced. 

2) XE Currency

XE Currency is a great app to use when travelling abroad to make sure you’re getting the best exchange rate. With just a few clicks, you can get live currency rates, calculate how much your home currency is worth in another and convert it on the spot using an online purchase or ATM withdrawal. It’s also perfect if you’re travelling around multiple countries, as the app lets you track all of your transactions in one place. You can even set up reminders that alert you when it’s time to change currencies so that you don’t forget.

3) Guide to Iceland

Guide to Iceland is a great website to use before you travel so that you can find the best restaurants and hotels, or just read reviews from other people who have been there before. You can also see how other people have rated the places they’ve been to, which will help you know if it’s worth going to a particular restaurant for dinner or not. Guide to Iceland also helps you plan your entire itinerary and tells you where the best attractions are located in any given country.

4) Skyscanner

Skyscanner is a great app for finding the cheapest flights. It compares flights from all airlines and also includes budget airlines. You can also filter by destination, duration, departure and arrival times. This will help you find your ideal flight at the perfect price. Skyscanner is available in more than 200 countries and territories worldwide, so there’s no need to worry about whether it’ll work in your country. Skyscanner has an offline mode too, so you don’t have to worry about being without internet access on your journey. Plus, they have a local phone number in many countries which means you can call them when you’re abroad if you need to make changes or ask questions.

5) Airbnb

Airbnb is one of the most popular travel apps. With Airbnb, you can find a place to stay in more than 65,000 cities and 191 countries. You can choose to stay at a house or an apartment with the hosts that have them listed on the app. Airbnb is great because there are many different types of accommodations available including treehouses, castles, igloos, and even boats. Plus, with Airbnb, you know that the place you’re staying at has been verified by other travellers who have already used it.

Written by Rida Sheppard



Source: TG Daily – 5 Can’t-Miss Travel Apps For International Travelers

How to Increase Organic Traffic in 2023

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Your website is keeping your business alive. If you don’t have a well-functioning, intuitive online storefront, you aren’t really making the most of your business’ potential. But building a website isn’t enough – you need to draw people to it. You need it to be on page one of Google for your desired keywords. You need to attract your target audience, give them a great customer experience and give them the incentive to convert into paying customers. It’s a tall order, and not one that every business owner has the time for – where do you start and how can you significantly increase organic traffic to your website?

The reality is, we’re slipping into a pretty steep recession, and 2023 isn’t shaping up to be a great one for many people – at least not financially speaking. We’re all having to mind our money, make difficult decisions, and cut unnecessary expenses. With that in mind, many businesses are making the decision to shift their efforts from paid advertising to Search Engine Optimisation (SEO) in an effort to accumulate the largest amount of organic traffic and qualified leads, possible. After all, as well as being cost-effective, there are many benefits of organic marketing, – it allows you to build credibility and increase customer loyalty, particularly important during a recession when competition is a very real concern.

SEO isn’t an easy game to master – there are a lot of facets to consider, many angles to explore and a lot of algorithm changes to keep up with. But there are some ways you can increase organic traffic in 2023 – below are the tried and tested methods that are working best for businesses around the world.

Look After Your Technical SEO

First things first – you need to get your technical SEO in check. Your website could be the most beautiful site ever created, but it won’t amount to anything if your technical SEO score is low. Think of it as a house – everyone loves a bit of curb appeal, but trellis and fresh paint don’t matter if your wiring is hazardous. A website is much the same. The interior needs to be usable, or people will avoid it like the plague.

To bring in organic traffic in 2023, you need to ensure you comply with Google’s Core Web Vitals. You need optimal site speed, optimised URLs, SSL certificates and you need your site to work well on mobile. For those keen on doing more research, here’s a Technical SEO checklist that covers all the bases.

Test Your Metadata

We all know that page titles are a key ranking factor. Meta descriptions are also a huge factor in determining click-through rates. To increase organic traffic, you should spend time optimising this metadata to ensure it is optimised for length and keywords (without keyword stuffing), while also reading well. The meta description needs to accurately and succinctly explain the content of the given landing page in a compelling way. Done right, you’ll end up increasing visitors to your site. Done badly, you’ll end up with a poor bounce rate and increasingly annoyed people who are likely to not revisit your business.

Come at Your Keyword Research From a Different Angle

We all know that keyword research is a crucial foundation when it comes to SEO and bringing in organic traffic. But you need to be creative, adaptive, and forward-thinking when it comes to keyword research. We don’t want to bring out an old cliche, but you really do need to think outside the box and cast a wider net in order to bring in your target audience.

Take for example Call Handling, a CCaaS (contact centre as a service) company. Clearly, the initial instinct would be to try and rank for keywords such as ‘contact centre’ or ‘CCaaS’, while creating posts around ‘what is a cloud contact centre?’ or ‘the business value of CCaaS.’ These topics and keywords will of course be useful, but we drilled deeper to find related keywords and topics, helping to draw in customers who may not even know yet that they need Call Handling’s services.  

Taking this example further, we conducted extensive keyword research into topics like: communication in the charity sector, retail, public services, and construction industry – all key audiences for Call Handling. Furthermore, we created thematically-related content clusters around topics like ‘productivity’, ‘omnichannel efficiency’, and ‘first-call resolution.’ 

Think about frequently asked questions in and around your field and question how you can add some real value to your end user in order to draw in increased amounts of qualified organic traffic. It also helps to develop trust between your brand and your target audience – so even if they’re not in the position to buy at the moment, they will likely remember you when their situation changes.

It’s also worth noting that if you create truly valuable content, you increase the odds of external parties linking to you and increasing your authority in your field, bringing in yet more organic traffic.

Don’t Underestimate the True Value of a Single Blog Post

We’ve all heard that content is king – and it’s true. We’ve also heard that frequency is incredibly important for SEO content. There is an element of truth in this, but more important than frequency is quality. Every post you create on your website should have a real purpose in terms of business objectives and SEO metrics. Blog posts represent a real untapped potential for businesses – and it’s not all about SEO. While optimising a blog post around a valuable keyword can certainly draw in traffic, writing it in the right way can also convert and increase ROI dramatically. 

At The Brains, we worked with a client to create a single blog post that resulted in $231,000 in sales opportunities. The blog allowed the client to discuss a pressing question often asked by their target audience while simultaneously highlighting the benefits of their offering. The client drew inspiration from this blog post and created a webinar and other sales collateral which influenced or sourced more than $231k in opportunities.

Blog posts deserve a lot of care and attention – they need to be written purposefully and well because you never quite know how they will go on to impact your business.

Understand the Stages of the Buying Journey

You want to have content on your website that captures relevant traffic at different parts of the buying journey. All too often businesses focus solely on customers who are aware of their product or service – but what about those who know they have a problem, they just don’t know how to solve it?

The different stages of a buying journey include 

  • Unaware: This is when the potential client has no real knowledge of your market or niche.
  • Problem aware: At this stage, the client in question is experiencing an issue and they are looking for information to solve it, but they aren’t aware of any available solutions. Creating content around common pain points for your clients is a great avenue for content here. 
  • Solution aware: At this point, the potential client starts actively looking for solutions that can help them, but they still are unaware of your business or how they can help. 
  • Product awareness: At this point, the visitor knows about your business and product or solution, but they aren’t entirely sure you are the right business for them – this is the time to highlight your unique selling points.
  • Most aware: At this point, you are nearly past the finish line with a potential client – they know about you and know your product is right for them, but they need to know more about prices and incentives in order to complete the deal.

Before you begin to write content for each stage, begin with persona workshops to determine what content types would be most relevant to them and their needs or interests.

Do Not Give in to AI Generated Content

As reflected in Google Trends, over the past year alone, there has been a 270% increase in searches for, and interest in, AI content. This is all really concerning for thriving businesses. We know that content writing is hard to do well and very time-consuming. We also know that it needs to be done frequently. However, pumping out AI content is not the answer and, if detected, could lead to a manual penalty for your site, which would severely impact your rankings – Google is really not fond of AI content as a rule. So be cautious of caving in, and rest assured that the best content that draws in the best traffic will always be created by people.

Optimise Old Content

Sometimes the efficacy of your old content will dwindle and fail to bring in the traffic it once did. If this is the case for you, consider giving it a revamp. Update the content and modernise it, and consider reframing it around a different keyword. Doing so can seriously improve the user experience and strength of the content while allowing you to reach more people.

Optimise Your Site for Local SEO

Don’t underestimate the value of local SEO strategies to your business’ success. If you have a physical business presence, in a specific geographic area, you need to stand out from your competitors. You should start by claiming and optimising your Google My Business (GMB) listing.

At The Brains, we optimised our GMB profile. Within 6 weeks, we were ranking in the top 3 in the Google Maps pack for twelve terms, when prior to optimising, we ranked for nothing above ten. In fact, it has become our third-highest driver of traffic and second-highest driver of conversions since the optimisation.

Aside from GMB, there are other ways to optimise for local SEO including adding your locations in your page title and meta descriptions, adding location-specific pages, and adding schema markup for your address and contact information. If you want local people to find you and make use of your services, you have to make it as easy as possible for them to find you.

Create High-Quality Backlinks

Backlinks remain a hugely important part of off-site SEO and one that can seriously improve your rankings for desired keywords, as well as increase organic traffic. Every backlink is a vote for the trustworthiness and authority of your site, acting as a trust signal, which is crucial – customers are forever looking for more and more reasons to trust you, or warning signs to go elsewhere.

There are a number of ways to build backlinks, including blogger collaborations, guest posting, and responses to journalist requests. You can also put out press releases when your company has a meaningful or newsworthy update to share. You can even conduct your own studies and surveys to try to drum up some excitement – done right, you can pick up some exciting backlinks from some well-known nationals.

As the years go by, Google becomes more and more sophisticated in order to give the end user the best results. To meaningfully increase organic traffic over the long term, you need to keep up with the changes in the Google algorithm, continually monitor your SEO data and update your website with relevant, valuable content. The weight of certain elements of SEO will likely change over time but the golden rule will still remain constant – if you keep the end user in mind and design your website and business around them, Google is likely to reward you – and your traffic will follow suit.

About the Author:  Samantha Lyon is a Senior Account Manager for Digital PR and Content Marketing at The Brains. With a decade’s experience in Digital Marketing, Samantha enjoys working with clients to create high-value content both on-page and off-page to increase rankings, recognition, and revenue.



Source: TG Daily – How to Increase Organic Traffic in 2023

ARM vs. Qualcomm: Why Offensive IP Litigation Rarely Plays Out (Outside of Patent Trolls)

Show Off Aurora Technology Of The Future Goal Pursuit

I find the ARM vs. Qualcomm litigation particularly troubling because it looks like ARM is attempting to illegally shake down Qualcomm, which is arguably ARM’s most prolific customer, in order to close a massive cash shortfall. The shortfall was supposed to be corrected by selling ARM to NVIDIA, but that deal fell through thanks partially to Qualcomm’s efforts to stop it. The NVIDIA deal was perfect in that it gave Softbank, which owns ARM, a significant amount of cash, and it would have provided ARM with enough additional money to fund operations and R&D. 

ARM Needs Cash (And May Fail Without It)

The IPO, which has been postponed, would have only paid Softbank and would have left ARM in a precarious cash position as an independent company with no parent to call on for funds. I expect this is partially why the IPO failed because institutional investors would have realized they’d be screwed in that deal. Who wants to invest in a property that is nearly certain to fail?  

This puts ARM in a bad position. Its parent is cash-poor, it has no easy way to raise billions of dollars outside of the now postponed IPO, and its business model is beginning to look like it is about to fall apart because ARM still doesn’t have the operational capital it needs and no fast way to get it. So, ARM decided to sue Qualcomm in the hope that Qualcomm will close this financial shortfall. ARM’s lever is to create so much FUD over Qualcomm’s processors that it will hurt Qualcomm’s sales and force it to pony up more money. This looks and reads like external extortion, and I have a hard time believing a judge won’t see it as a blatantly illegal attempt by a European firm to abuse a U.S. company.  

All those dynamics pretty much assure that unless Qualcomm decides it is worth the money to stop the threat to its brand and sales (to give in to extortion, in other words, which every CEO I’ve ever trained with knows not to do because then the other company owns you), ARM is going to most certainly lose this effort. So why would it do something so stupid? 

Dunning-Kruger Effect

Over the decades as an analyst both inside and outside of companies, I’ve observed a recurring trend I now credit to the Dunning-Kruger effect. The Dunning-Kruger effect postulates that the less someone knows about something, the more confident they are about doing it. The recurring mistake I’m referring to is the belief that you can use litigation as an offensive, rather than a defensive, weapon. The less legal experience the person making the decision has, the more likely they are to decide, when they are in financial difficulties, to use litigation to try to correct the problem, not realizing that litigation works very poorly offensively unless you are a litigation expert.

The reason patent trolls are effective with this kind of litigation is that they tend to be focused law firms and they don’t build anything which severely limits the company being attacked from responding in kind. What makes the difference is that a patent troll company was built to litigate while a company like ARM is built to develop and license technology. While litigation experts run patent troll companies, knowing and caring little about how to use the technology they own but knowing a great deal about how to use the courts, companies like ARM are typically run by engineering types who are focused on legitimately building, maintaining and advancing technology that is licensed to customers to help them.  

When you use IP litigation offensively, you will typically run up against law firms that are experts on defense, which is where most firms that have IP assets spend their money. So, you have a firm on the offense that doesn’t really know how to play offense because, unless it’s a patent troll, it has developed that offensive capability going against a defensive team that has likely defended against patent trolls and could be considered an expert on defense. This would be like someone that watched tennis a lot deciding to play a competitive game against a ranked player. 

Putting contract issues aside, the reason ARM won’t win this is because it’s overmatched largely because it didn’t realize it was overmatched and thus took a path it shouldn’t have traveled.

ARM’s Downside: Collateral Damage

This litigation has a lot of people looking closely at ARM and its billions-of-dollars shortfall. They’re also seeing that the IPO, whenever it occurs, will likely leave the company worse off and effectively doom the IPO or force a change that will put more of the money raised into ARM’s coffers (so they have the needed operational funds), not Softbank’s where the money is currently expected to go. It comes at a time when RISC V is rapidly rising in popularity due to its far more favorable and forward-looking licensing model, and it makes ARM appear to be a hostile and unreliable partner that will attack its licensee’s revenue sources if that licensee doesn’t capitulate to its unreasonable demands.  No one smart is going to want to license from a company that appears to be both acting punitively against licensees outside of the legal process and that believes it can unilaterally change pricing terms outside of a contract renewal process.   

As we watched the FTX collapse and both Meta and especially Twitter drifting towards failure, it is becoming increasingly evident that ARM may be the next on this list of soon-to-be-failed companies. That is hugely beneficial to RISC V and the X86 ecosystem (Intel/AMD) and takes ARM further away from financial stability and independence.  

Wrapping Up: ARM RIP

The lesson here is that unless you are a patent troll (and I would advise against becoming one), using litigation offensively is a bad idea. It makes you look weak, the expertise dynamic places a historically weak offense against a historically strong defense, and the collateral damage to the firm bringing the litigation can be terminal, particularly if that firm lives off of licensing and now appears to be attempting to abuse the power its IP may grant it.  

Were I Qualcomm, I’d be making a plan to migrate to RISC V as a hedge against the ARM attack, and the risk to ARM is that the team doing this may find they can exceed ARM performance at a lower production cost. This will drive Qualcomm and the massive number of companies who license and buy from it to make the switch as well. There is no doubt that Apple, which has always overly focused on margins, is watching this as well and likely already has a RISC V project internally that no one is yet talking about, as well.  

In the end, this may have already gone too far to save ARM, but you can learn from that mistake and recognize that unless you are an attorney specializing in IP law, using your IP offensively will likely, at best, be a waste of money. At worst, it could be instrumental in the failure of your career (if not your firm).  



Source: TG Daily – ARM vs. Qualcomm: Why Offensive IP Litigation Rarely Plays Out (Outside of Patent Trolls)

WB Trading Review Shares 5 Myths About Day Trading

Computer Stock Trading Finance Day Trading

Day trading is a relatively new investment strategy that has recently gained popularity. Every unique lucrative investment opportunity comes with misconceptions that can lead investors astray. Day trading has also seen its share of myths, but they can be quickly dispelled with a little research. Here are five myths about day trading that WB Trading review feels you shouldn’t believe.

1. Day Trading Is Only For Experienced Investors

This is one of the most common myths about day trading. Many people believe you need to have years of experience in the stock market before you can successfully day trade. However, this simply isn’t true. While it is undoubtedly helpful to have some experience, anyone can learn to day trade with the proper education and guidance.

If you’re interested in starting a day trading career, plenty of resources are available to help you get started. Numerous online courses, books, and articles can teach you the basics of investing. Once you have a solid understanding of the basics, you can begin practicing with a demo account.

2. You Need A Lot Of Money to Start Day Trading

Another common myth is that you need a large amount of money to start day trading. While all investment endeavors require upfront capital, day trading can be done with relatively small funds compared to traditional investing.

Many day traders recommend starting with a small account. This will allow you to get a feel for the market and build your confidence without too much risk. Once you have a better understanding of how day trading works, you can increase your account’s size.

With that said, it’s important to note that you will need to have enough money to cover the costs of your trading activities. These costs can include things like commissions, fees, and taxes. You’ll also need to have enough money in your account to meet the minimum balance requirements set by your broker.

3. Day Trading Is Too Risky

Undoubtedly, day trading comes with a certain amount of risk. However, this doesn’t mean it’s too unpredictable for most people. Day trading can be less risky than other types of investing if you know what you’re doing. One of the key things to remember with day trading is that you’re only risking the money you have in your account. This is unlike other forms of investing, where you may be required to put down a margin.

This means you can never lose more money than what’s available in your account. Additionally, day trading allows you to limit your risk by using stop-loss orders. These orders automatically sell your position when it reaches a specific price, ensuring you don’t lose more money than you’re comfortable with.

4. You Need To Work Many Hours

This myth likely stems from the fact that day trading is a full-time job for many people. While it is true that some day traders do work long hours, this isn’t a requirement. You can day trade successfully even if you only have a few hours available each day.

The key to success is to find a trading strategy that fits your lifestyle. If you only have a few hours each day, you’ll need to find a system that doesn’t require you to be glued to the screen all day. There are plenty of strategies out there that can be executed in just a few minutes each day.

Additionally, you can use technology to your advantage. There are numerous trading platforms and software programs that can automate the majority of your trading activities. This means you can set up your trades before the market opens and have them execute automatically.

5. You Need To Be An Expert

This is the biggest myth of all.  Many believe you need to be an expert to succeed at day trading. That simply isn’t true. While it is certainly helpful to know the markets, anyone can learn to day trade successfully.

All you need is the willingness to learn and the patience to put in the time and effort. WB Trading review advocates that with the right education and practice, you can be a successful day trader regardless of your prior experience.

Final Thoughts

Day trading is a viable investment option for anyone willing to learn and put in the necessary time and effort. While some risks are involved, these can be mitigated by using stop-loss orders and taking a cautious approach. With the right mindset and approach, day trading can be a rewarding way to invest your money.

Written by Lara Harper



Source: TG Daily – WB Trading Review Shares 5 Myths About Day Trading

Make the most of your time with the world’s best value robot vacuum

robot vacuum

Life is busy for today’s solo professionals, couples and families – and it’s getting busier. Economic changes and the increasing pace of life leave us little time for ourselves, and we don’t want to spend that precious time on household chores. This is why people are increasingly turning towards home automation or smart homes.

When we think of home automation, we think of lights, air conditioning, and security. But now it’s possible to automate the cleaning of your home, with the L11 Pro from Verefa. So your house can not only look beautiful at all hours but also smell and feel wonderful.

For 20 years, we’ve been able to switch on a smart vacuum to simply clean our floor, but the L11 Pro takes house-cleaning automation to a whole new level. The name Verefa comes from the Latin “fovere familia”, or “comfortable home”. And through its products, Verefa aims to make comfortable, automated homes a reality.

The L11 Pro cleans your house all by itself – including self-emptying – for up to 70 days (11 weeks). It uses Artificial Intelligence (AI) and LIDAR (Light Detection and Ranging) to know exactly where it is in your home and to recognize objects and surfaces in the environment around it.

The technology, called Spatial AI+, models your room in real-time. Most high-end automated vacuums use vision navigation to help navigate, but most homeowners don’t realise this poses a security and privacy risk. Instead, the L11 Pro protects your privacy with the use of LIDAR. LIDAR SLAM uses light detection and ranging to help navigate around your home to millimeter level accuracy, enabling more precise mapping and maximum coverage.

Who knows … the L11 Pro might end up knowing your floor space better than you do.

Once the cleaning is done, your L11 Pro returns to its home base unit, which also serves as a station for the cleaner to automatically empty dust and dirt collected during vacuuming. The L11 Pro’s disposable dust bags pull out easily for quick disposal, with no need to get your hands dirty. 

The L11 Pro also boasts stronger suction (2700Pa) than any competitor, and a robust 4 liters of capacity, outdoing most competitors. The L11 Pro lasts longer between charges – 160 hours – compared with most competitors.

Most times, the Artificial Intelligence will take control when it’s time to vacuum, but you can also manually control your L11 Pro using the Verefa Life App on your smartphone, or via voice assistants like Alexa or Google Assistant. The L11 Pro is one of the few vacuums available on both voice assistant smart home platforms. L11 Pro is designed for carpet cleaning, and it just loves pet hair – a common bugbear of pet-owning homeowners.

You might think that such a superior set of features would warrant a much higher price, but L11 Pro beats competitors such as Roomba and Shark.

Don’t just settle for automated lighting and security; make your living space continuously clean without lifting a finger (for up to 70 days, anyway). Automate your comfortable home with the Verefa L11 Pro.

Order the Verefa L11 Pro on Verefa Official Store



Source: TG Daily – Make the most of your time with the world’s best value robot vacuum

How Qualcomm’s Oryon Processor Could Be the Ideal Counter to Apple’s M1/2

2007_qualcomm_1_1

This week was Qualcomm’s annual summit in Hawaii, and for once I’m not there, which is kind of a shame because it’s really cold where I live right now. However, on paper, the Qualcomm Oryon processor due next year could be the perfect competitive answer to Apple’s M1/2 if Intel’s coming little core/big core effort is late to market, which seems likely given Intel is undergoing a large layoff.  

Oryon is based on Nuvia technology that has been somewhat problematic given ARM is suing Qualcomm for using the technology in what appears to be a suicidal effort designed to cripple this potential Apple competitor. But if launched successfully as expected in 2024, this processor could be a huge game changer.  Of course, it will run not only against the latest processors from folks like AMD and Intel but also against some of the coming RISC V parts also expected at that time. ARM’s hostile actions could still cost both ARM and Qualcomm any chance of succeeding which is foolish on ARM’s part given that the license Qualcomm has for ARM does appear to cover the product. There is only one thing worse than suing a large client, and that is losing when you do so. Because of Qualcomm’s relatively strong position, it seems likely ARM is on the wrong side of the fence, both legally and competitively.  

Let’s talk about how this coming battle is likely to play out.  

Processor Wars

Currently, Apple is the ARM champion for PCs. Its M1/2 effort has been very successful as the company moved from Intel to ARM for its latest PC processors. In general, these processors have been holding up,  thanks mostly to Apple’s tightly controlled ecosystem. For Windows-based PCs, X86 and Intel are still kings, though AMD has been beating Intel regularly of late in performance. At the high end, the two companies remain competitive against each other across both mobile and desktop designs while Intel continues to lead on overall design wins. Qualcomm’s current ARM effort, while interesting, is still very small when compared to either AMD or Intel, and its biggest competitive disadvantage comes from using an architecture that lacks performance headroom to run the emulators required to run Windows or Windows apps.

This last is changing as Microsoft moves to create a version of Windows and related apps that will run natively without an emulator, promising ARM performance that will be sharply improved without hurting other advantages like battery life and wireless connectivity where ARM has traditionally had an advantage.  

Right now, while Qualcomm’s ARM effort lags in performance significantly, it tends to lead in battery life and connectivity, but those advantages are being addressed by future Intel designs that promise to better shift from low power to high power processing as the need requires and potentially bracket Qualcomm’s more blended effort with better performance when needed and better battery life when that performance isn’t needed.  

AMD is largely staying on the performance vector, but the latest laptop I’ve tested, the HP EliteBook 865 G9 got 21 hours battery life for video and light word processing, making me wonder how much more battery life I’d need (this laptop has a 16-inch screen, as well, so it was hardly a stripped-down unit).  

In short, as the challenger, Qualcomm will have to execute sharply with Oryon or there is an increasing chance that by the time it’s released, the already entrenched competing parts will be good enough to hold it off. This is one of the problems when trying to penetrate an already defined market with a new technology: You have to be substantially better than the part you are trying to displace to get movement because buyers don’t like taking chances on new technology unless there is a substantial benefit.  

As a result, the ill-timed and ill-considered ARM litigation could be enough of a drag on this effort to remove its ability to arrive timely and before Intel renders the effort redundant. Fortunately, Microsoft is on Qualcomm’s side and has the ability to be a kingmaker given Microsoft makes the operating system for these PCs. But Microsoft isn’t stupid. I’ll bet this ARM/Qualcomm litigation has it thinking about hedging its bets because that’s what I’d be doing.  

Qualcomm Oryon

Qualcomm Oryon won’t just be for PCs. lt cuts across all of Qualcomm’s platforms that require higher performance: smartphones, cars, mixed reality glasses, and networking solutions. Promising a superior blend of performance and energy conservation, Qualcomm could be, on paper, the perfect choice for an increasing number of applications that don’t want to trade off conservation against performance.  

If it can arrive with Microsoft’s strengthened ARM support for Windows, it has the potential to flip itself from an also-ran in the PC space into a real contender. This will require a much higher level of execution from Qualcomm that will be hindered by the ARM litigation. So, the success of this effort is anything but certain.  

Wrapping Up:  

Oryon is a crucial play for both Qualcomm and ARM. If successful, it could provide a strong foundation for Qualcomm and ARM to move outside of Apple definitively in the PC space and become a true force in the market. But the foolish and seemingly punitive litigation from ARM will significantly hinder this effort which is by no means a sure thing even with ARM’s support. It also slows execution during a time when Intel is suffering through a layoff and would be less able to respond to this threat.  In short, the litigation is a gift to both Apple and Intel because it buys them time to come up with better competitive alternatives. If they do, Oryon’s success will be substantially reduced.  

I expect this ARM vs. Qualcomm litigation will go down in history as one of the most foolish things ever done and, should ARM fail against a surging RISC V or X86 counter effort, this litigation will likely lead to the list of causes for that failure. Given Apple is taking a hard look at RISC V, ARM’s window to stop this silliness is shrinking rapidly. In the end, if Qualcomm can get around ARM, it has a shot at the title. However, getting around a partner making bad choices is neither easy nor assured, so we’ll have to wait at least another year to see if Oryon can rise to its market disruption potential. 



Source: TG Daily – How Qualcomm’s Oryon Processor Could Be the Ideal Counter to Apple’s M1/2