Why You Should Use A Linkedin Automation Tool

There are various schools of thought encompassing LinkedIn automation tools. LinkedIn’s situation on the utilization of automation tools would one say one is motivation to stay away from them, yet are there valid justifications why you ought to mechanize LinkedIn to develop your business? Are LinkedIn automation tools justified, despite all the trouble?

This guide is intended to enable you to settle on the choice of whether LinkedIn automation is the solution to your business endeavors. How about we investigate why you should utilize LinkedIn automation.

LinkedIn is the best informal community stage to help deals groups associate with prospects, different experts, and organizations to grow your expert interpersonal organization and help you connect straightforwardly with potential clients.

To computerize the procedure of social selling, there are numerous LinkedIn automation tools such as Linked Helper to mechanize profile visits, informing, association demands, and some more. Furthermore, by LinkedIn automation, we don’t mean mechanizing each conceivable commitment. No! There are a few things that ought to be computerized and different things that shouldn’t be mechanized.

A standard guideline is to mechanize monotonous, unremarkable errands that divert you from concentrating on what’s significant like having genuine discussions with prospects. Try not to computerize discussions among you and the prospect. At the center, deals are about the relationship working through important collaborations. Connections are not something you can or ought to ever mechanize.

Here are few reasons why you should go for LinkedIn automation:

As a feature of the business procedure, LinkedIn automation liberates you to concentrate on starting discussions and relationship building associations.

Manually visiting profiles, sending associate demands, and catching up with messages are simple assignments when you have 2– 3 leads. However, when you get to 10+ leads, it begins getting increasingly hard to oversee and remain composed. You need a well-organized way to deal with sell and LinkedIn automation makes the procedure flawlessly sorted out.

Automation assembles your system while content forms brand mindfulness and reliability. So with the correct automation apparatus, you can fabricate connections and grow your system in the privilege way — through content. On LinkedIn, that may come in various structures, for example, posts, remarks, direct messages, your profile page, features, profile synopses, and so forth.

LinkedIn is organizing at an advanced age; it’s the place business experts hang out. Remain in front of the occasions by drawing in your market where they want to arrange.

Note: Numerous individuals trust LinkedIn automation is nasty and incapable. The way to utilizing LinkedIn automation is to be real and legitimate, and not taking part in exercises that you wouldn’t have any desire to be done unto you.

How LinkedIn automation works

Much the same as each other informal organization, any activity on LinkedIn triggers a warning. This notice is then sent to the client the activity was performed on to snare them and take them back to the stage.

Notices are utilized to snare clients and take them back to the stage. Social offering commitment trigger warnings to enable you to get saw the correct way.

A great many people are dependent on these warnings so when they see one, the prompt activity is to open the application and react to the movement. Warnings reveal to them the activity you’ve performed on them. For instance, you visited their profile, sent them a LinkedIn message, welcomed them to associate, and so forth.

Rather than doing this physically, LinkedIn mechanization is basically playing out these activities to trigger warnings that get you took note. These activities frequently result in a reaction from the clients (leads) to visit your profile, interface with you, look at your substance or posts you’ve loved, or even look at your organization.

At the end of the day, LinkedIn mechanization triggers notice that start differed reactions from potential leads.

Use Linkedin mechanization to associate and system with individuals who may conceivably be clients, devotees, brand evangelists, item representatives, and so on. In any case, to do this successfully, you need to connect with and continue drawing in with quality substance.

When you’re associated, it’s about human-to-human, customized discussions. Remember that sending an attempt to seal the deal directly after you’ve associated with a lead is the most noticeably awful approach to start a discussion. Try not to utilize your Linkedin record to pitch your items or administrations to your intended interest group. Rather, assemble your image and let your brand do the selling.

As such, hinder your pitches. Go slowly and begin with structure real connections. Social selling on LinkedIn is about that.

Verdict

There is a correct method for robotizing LinkedIn and social selling. Applying nasty email strategies to the social offering channels is the most noticeably terrible approach to draw in potential clients and inconceivably harming not exclusively to your notoriety yet to the brand too.

Social selling is tied in with associating and building associations with other LinkedIn clients through the substance. LinkedIn automation ought to be just be utilized to enable you to associate with those leads, not to spam them with robotized follow-up messages as an attempt to sell something. Social selling and LinkedIn automation are not tied in with pitching, however about relationship building.

In spite of the way that LinkedIn cautions against utilizing mechanization tools, we trust that occasionally in life you need to defy a few guidelines to drive innovation forward. It’s time we take deals past simply chilly, spontaneous, malicious, problematic, deals calls and messages. B2B lead age through the LinkedIn arrange is a lot hotter methodology… and to be honest, it’s more successful than obsolete email and call strategies.

While we think the aces exceed the cons, the last decision is yours. We trust LinkedIn automation is the following advancement of offers enablement, and you would prefer not to pass up a great opportunity.

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Source: TG Daily – Why You Should Use A Linkedin Automation Tool

Startup Launch Expert Dev Garg Shares 5 Mistakes Startups Should Avoid

The entrepreneurial life is fraught with perils and multipreneur, Dev Garg, who has both started and mentored many companies, has a first-class seat to everything that’s going on.

Dev Garg is the founder and CEO of EdHero, the first online platform in the world dedicated toward empowering teachers by exposing them to clients and educational organizations all over the world and giving them the tools and resources required to build a dynamic portfolio, and make some extra income.

He is also behind EasyAnalytic, a principal software development firm that helps tech companies launch their products with roaring success, and Bootstarting, a program that aims to teach people how to build and launch successful startups.

Dev recently sat down with us to share what he learned mentoring more than hundred companies and the pitfalls startups need to avoid if they plan to survive the intense grind of the business world.

Here are some mistakes that he thinks startups should avoid:

1 – Shiny Object Syndrome and building too much

SOS, in simple terms, means jumping on every shiny opportunity you see as a viable way of making money. Creating an organization from scratch is perilous. There are far too many factors at work and with SOS you only end up working more making less.

Before getting excited about any opportunity, as a potential founder, you should ask yourself- Do you really understand the problem you are trying to solve? If so, how well? How well do you know and understand the customers? Has your career experience prepared you for the role you’re about to take? Do you understand the market? What strategic relationships you have or could build in the industry? What is your potential business model? Can you commit your next 3-5 years doing this even if you make no money?

And most importantly, other than potentially making money WHY do you want to do it?

After finding the right opportunity, another mistake startups make is building every possible thought out feature in their first product. For example – Instead of building a small neighbourhood followed by the city, they first build the city and then hope people would like what they have built. What if your target customers wanted just a neighbourhood or maybe a small town or a community of senior citizens? Permutations and combinations are endless and so how do you solve this?

The solution is to start by launching a minimal viable product as soon as you can. An MVP is a basic version of your product with a core differentiated feature solving a very specific customer problem. It allows you to measure the users response and test the market out before heavily investing time, money and effort. If the feedback is positive, you can go ahead with adding more bells and whistles and making an awesome product, if it’s not, you either don’t have to waste your time and money on a product the market will eventually reject or you will be perfectly poised to pivot to a product concept that your customers would actually use.

Bottom Line – Avoid the shiny object syndrome and always think big but start small.

2 – Choosing the Wrong Set of Investors

Investors bring two benefits with them. First, the financial capital makes sure your startup doesn’t crumble due to lack of funds, and second, the right investors bring much more than money to the table. They know the risks involved in starting, growing and sustaining businesses.

Many founders underestimate the worth of a good investor. They give higher priority to money and join bands with anyone ready to dole out the cash. This leads to differences, wrong decisions and, inevitably, the investor backs out or shows zero support during crucial moments.

Put a right valuation to your startup and know if your investors understand what your startup is all about and whether they bring something of value to the project. A right investor would believe in your vision, your team and will support you with their experience. A wrong one would want to take over your company, unless you are at the later stages where the game is a little different.

Another important point to keep in mind is that it’s important to build a company with customers as the central point, and not just one that satisfies investors. It’s the customers that will eventually lead to revenue generation. Right investors understand the importance of a customer-centric company, and these are the ones you need backing you up.

3 – Not Building The Right Team

Your idea is only as good as your team’s execution of it. Hiring makes or breaks a business. And yet, many entrepreneurs don’t put in the effort and dedication it requires to build the right team.

Hiring people with the wrong credentials; compromising on hiring quality due to budget restraints; hiring employees that don’t fit the company culture. All of these mistakes end up making the company suffer.

Don’t rush the team building process. Make sure you’re selecting the right candidate, and if you’re hiring for lower positions, put a probation period in place before going for a more permanent contract.

Special attention should be put into choosing the right co-founder, instead of just going with someone you met online or at a meetup event.

4 – Not Listening to Customer Feedback

Your customers define your possibilities, your success and your expansion. Disappoint them and you’ve effectively slit your own throat.

Here are two fatal mistakes most startups make. Numero uno, they don’t establish good feedback loops. This means they either don’t have proper channels to collect and analyze data that can help them understand their own industry or customer base, or they don’t innovate enough to keep up with the rapidly changing needs and demands of the market they’re in.

Reason number two? They don’t establish a personal connection with their customers. In a world saturated with brands and products, why should people choose you? What is your story? What makes you stand out? Do you go out of your way to make them comfortable? Are they at the front and center of every decision you make?

Meet and exceed the need of your customers and in return they’ll give you both their money and loyalty.

5 – Giving up too early

An idea strikes you and you’re ready to live the American dream. You assemble your team, register your company, and then you’re off into the world. The first few months are exceptional. You’re bringing in revenue, investors, and customers. Word is spreading, the valuation is skyrocketing and you’re hitting every goal projection.

Then comes the slump. And your startup starts to crumble.

The business world is a parabola. Which means no matter how fast you’re growing, you will hit a low. Things are bound to get tough. Either in the start, or later. You can either shut shop or you can continue working hard, hustling, innovating, and making necessary changes or cuts to keep up with the market.

Living the entrepreneurial dream isn’t easy. The endless nights, the hard-work, the constant disappointment at times, the financial losses and let’s not forget the stress that takes a toll on you. But, if you truly believe in the future you’re building, one day the rest of the world will too.

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Source: TG Daily – Startup Launch Expert Dev Garg Shares 5 Mistakes Startups Should Avoid

How to Hire a Web Development Company?

Having an e-commerce can open up new perspectives for you as a retailer. An online shop allows you to enter a new market, capture more customers and acquire new clients at lower prices. However, building a website is not necessarily an easy thing. Most people spend a lot of time looking for reliable web development companies among the wide range available. If you are in search of a web development company, here are some tips you need to know.

How do you choose a good web design company?

Starting an online business, it is very essential for you to find the right IT team. Unprofessional web development companies will offer poor quality designs, wrong e-commerce solutions, fail to keep deadlines, and even offer you the wrong project cost estimation. Working with such a team will only results to a lot of wasted time and money.

What makes it so hard to choose an e-commerce company

The thing is, there are so many web development companies that it gets hard to know which one is reputable which one is not. Most of them are very different as they offer different services of different qualities. To choose the right one, it is very important for you to understand what kind of solutions or services you are looking for. Tt is easier to narrow down your search this way.

What will a web development company offer you?

Template-based web developers use HTML web pages. This is paperwork the most people can do as it involves adding text and images to pre-designed web pages. Most of these websites are built with HTML or CSS, the main advantage of the fact that anyone can set them up without the help of designers or developers.

Some developers use the template based website and if this is what you’re looking for you can easily find a company that will operate to you. This is one of the most budget-friendly options you may have if you’re on a limited budget.

Custom Solutions

Some development agencies usually specialized in building custom websites. This means that they will create a website for you from scratch exactly how you want it. It could be a complicated process because they will research about your target audience so they can include features and design that will be suitable for that audience.

A custom website will require a significant budget as well as time but it can be an incredible solution for a big company with the developed brand. However, it is also suitable for small companies that are looking to build their Brand and stand out from the crowd.

E-commerce websites

An e-commerce website will allow you to sell goods and services online. These are also easy to create and you can have it custom built as well. All you need to ensure is that you find a reputable and professional web development company. A lot of people will show you beautiful templates and designs claiming to be experts, only for them to disappoint you. Check customer reviews and past projects of that company first.

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Source: TG Daily – How to Hire a Web Development Company?

Understanding the Success Rates of IVF

IVF stands for In Vitro Fertilization, also known as assisted reproductive technology (ART). The process per se entails the extraction of the eggs, the retrieving of a sperm sample and eventually combining the sperm and the egg in a laboratory dish. The final step is transferring the embryo in the uterus. Many couples struggling with fertility issues consider this option. But how successful is it really? How is the success rate of IVF calculated?

It’s worth noting that the success rate of IVF has to do with numerous factors, as follows: the reason for infertility, maternal age, reproductive background, and other lifestyle elements. It’s also worth pointing out the difference between pregnancy rates and live birth rates, which aren’t the same thing.

How Are IVF Success Rates Calculated?

One way of calculating the success rate of IVF at a clinic is by dividing the number of live births by the number of procedures. Most fertility clinics showcase this information, and couples should look into this before choosing one.

Also, statistically speaking, the live birth rate for IVF cycle varies depending on the age of the mother. Therefore, for women under the age of 35, the live birth rate is of 54 to 43 percent. For women between the age of 35 and 37, the rate is smaller – 42 to 33 percent, whereas between the ages 38 to 40, the percentage of success ranges from 23 to 27 percent. Finally, for women over 40 years old, the live birth rate is of 13 to 4 percent.

That being said, with age, the chances of getting pregnant inevitably diminish. Even if you are younger, this is still no guarantee that the IVF procedure will be a successful one. The success rate of IVF varies by the clinic, as well. When inquiring about the success rate, make sure you refer to the live birth rates, instead of pregnancy rates.

Many people assume that they are the same thing. But even if the inception per se is accomplished, this doesn’t eliminate the chance of miscarriage altogether. Therefore, not all conceptions result in going home with a baby. In addition to that, some rates also include chemical pregnancies. This is why it makes sense to ask specifically about the live birth rate when browsing for clinics.

Having a Look at the Success Factors of IVF

Considering that we’re dealing with a complicated process, it can be influenced by numerous factors. We’ve briefly mentioned them, but let’s have a closer look.

For one thing, there is age, of course, as it plays a key part in all pregnancies, not only in IVF pregnancies. With age, the likelihood of pregnancy with IVF is lower. However, it is still higher than it would be to get pregnant naturally.

The type of fertility issue you’re dealing it will also play its part. The conditions that are most likely to respond to IVF treatment are low sperm count, ovulation issues, fallopian tube blockage, and endometrioses. Conditions that are less responsive include: long term infertility, uterine abnormalities, ovarian dysfunction, fibroid tumors, or dual infertility.

If you’ve carried out pregnancy in the past, then the chance of a successful IVF treatment is higher for you. Still, if you had a miscarriage, then the chances are lower. Consulting with a doctor is advisable, in order to find out an explanation to the miscarriage and whether this will affect your IVF treatment or not.

Also, when it comes to lifestyle elements, perhaps the most noteworthy ones are smoking and weight. Smoking is harmful to both men and women and if you’re pursuing fertility treatment, you should give up this habit. Moving on to weight, being underweight or overweight may impair a woman’s capability of ingesting the fertility medicine prescribed in order to carry the baby to term.

The Bottom Line

On a final note, you should know what to expect before pursuing IVF. This process will have a major impact on your overall wellbeing – this includes your physical and mental health. So, you should keep in mind that the reason why you’re going through all this is to extend your family. And while the stress is still significant, at the end of the day, you’ll come to the conclusion that all your efforts were worth it.

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Source: TG Daily – Understanding the Success Rates of IVF

How to get a business loan with bad credit

If you have bad credit history and are trying to run a business, or set up one, your financial history may be giving you cause for concern in terms of your ability to gain access to credit in the future. You may even be worried it will not even be possible to access a loan with a bad credit score, or are stressed that there is ultimately nothing that you can do to improve it. However, on both counts, that is simply not the case since there are ways on how to improve your business credit.

Bad credit loans

You may find it difficult with a bad credit score to qualify for the standard business loan with a traditional bank or building society. However, there are a number of different lending providers who provide specialist products in the form of bad credit loans.

Typically, this type of product is unsecured (ie. you do not have to provide collateral in the form of property or other high-value possessions) but they do tend to have higher interest rates than secured loans, in order to balance the risk involved in lending to you. When assessing your application they may take into account the following factors:

  • Reputation of your company
  • How well the business is currently performing
  • How trustworthy you are as a business owner
  • Customer reviews

Some products may require personal guarantees from another company director. This is where a person with a good credit record or income is willing to back up any payments in the main borrower defaults. It gives the lender peace of mind knowing that they may be able to recoup their losses if need be. Those struggling to find guarantees can request no guarantor loans.

Start up loans

Another option for you if you are trying to access a business loan with poor credit is getting a Start Up loan. Set up by the UK government in 2012, this initiative provides personal loans up to the value of £25,000, as well also providing business support and mentoring, all with the aim of helping both start-ups and early stages business to get going when they may have otherwise been refused funding elsewhere (through traditional lenders).

In order to be eligible, your business needs to have been trading for less than 24 months in total, the loan itself must only be used for business means, and you will need to fit into one of the government approved business type categories too. It will also be a requirement for you as a business owner to provide a business plan, personal budget as well as a cash flow forecast prior to your application being approved.

Invoice finance

A viable alternative to applying for a business loan, you receive up to 80 to 90% of your unpaid invoices upfront. This is a great option for those with a bad credit score, as your application is assessed based on what you are due on invoices, as opposed to your credit history.

It can also be advantageous if your business is in a sector where payments can be long overdue such as fashion, retail or catering and it can help you maintain cash flow in the meantime whilst waiting for the invoice to come through.

Credit scores are not taken into account because the invoice finance industry is not regulated by the FCA.

Business cash advance

Again, another alternative form of business funding is a business cash advance, in which a designated amount is borrowed upfront, and then you agree to repay through a specified percentage of your customer card sales. In summary, the lender is essentially purchasing a portion of your business’s future card sales.

Much like invoice financing, this type of funding can be advantageous for those with bad credit, as the decision to grant you credit is weighed more heavily towards your company’s potential earnings, as opposed to your own personal credit history. Nevertheless, you should be aware that lenders who provide business cash advance do tend to provide high interest rates.

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Source: TG Daily – How to get a business loan with bad credit

Top Bitcoin Trading Sites

The easiest way to get bitcoin and start trading cryptocurrency is to find a digital currency exchange. However, there are many out there and if you want to get the most out of your trading experience, you will need to find the best site to buy bitcoin for you.

This list of the best cryptocurrency exchanges will tell you the best places where to trade bitcoin right now. You can also find the latest news and read detailed reviews about the top cryptocurrency exchanches on cryptimi.com.

Binance

Binance has risen in prominence over a very short time and is today, the largest digital currency exchange on the market and this is a testament to the dynamic service we know it offers. Thus, we would consider Binance the best site to buy bitcoin.

This is down to a number of factors. However, what we like most is their versatility to accommodate for both rookie traders and veterans.

This is demonstrated by providing guides and easy to comprehend graphs for beginners, alongside more detailed graphs and other services for more experienced traders. As well as this, their selection of cryptocurrencies is huge.

Plus, they are constantly expanding and growing their service too, so they are likely to remain as the best site to buy bitcoin for a while.

Exmo

Exmo is a top bitcoin trading site for two types of traders: Newbies and Eastern European traders.

Exmo is the most popular exchange platform for the latter,  catering their service very much toward this market. Offering numerous Eastern European currencies, such as Russian Rubles and Polish Zloty.

While their straightforward service makes them one of the easiest ways to get bitcoin for the first time and makes them ideal for new traders too. Plus, they offer some of the lowest commission rates on the market.

The downside is they are slightly limited in the number of cryptocurrencies they offer, This said, they are constantly updating their service so before long this could change.

CoinMama

Launching in 2013, CoinMama has a significant amount of experience over some of the other top bitcoin trading sites on our list.

They offer the option to buy coins with a credit card, have high spending limits and have a lot of solid advice for traders in their blog. However, they only offer 10 cryptocurrencies.

This includes all of the most popular ones, but you will soon run out of options when you begin searching for more niche coins.

Coinex

CoinEx supports 50+ trading pairs and withdrawals are possible in minutes. Thus, it is set-up for straightforward trading.

One of the newest additions to their service, Accelerators, also allows you to claim yourself niche coins and shares in growing blockchain companies for very low prices.

However, with no way to trade with fiat, you will struggle to get started here if you are new to trading.

Bittrex

Bittrex is ideal for those who have been trading for some time and are now looking to move things up to the next level.

However, they are not ideal for those looking for the easiest way to buy bitcoin and their service will be too complicated for those just getting started.

For example, while things such as higher leverage on alt-coins when you commit to a contract at Bittrex will be attractive to veteran traders, it won’t mean much to first-time traders.

CEX

This London-based firm is another digital currency exchange with heaps of experience. It also launched in 2013 but offers loads more than CoinMama.

They offer advanced order matching and order book liquidity that enables users to conduct high volume orders at a high frequency. They also have very respectable commission rates of between 0% to 0.2%.

While this is all great on its own, CEX’s reputability and widespread service is definitely another plus and they have one of the most proven track-records in the business.

Hundreds of thousands of satisfied customers from across the world already use their site.

Changelly

Changelley is digital currency exchange all about usability and with players experiences at its core. Hence why getting started on the site is so easy to do with no lengthy site up procedures.

As well as being one of the easiest ways to get bitcoin for the first time, it is fully stocked with over 140 cryptocurrencies.

It is unique because it is also a middle-man service and connects users with others site to provide traders with the best possible prices. As well as this, it also offers price predictions for many cryptocurrencies, so you can monitor where the smart money should be put.

However, all this comes at a price of 0.5% commission when you make trades. Which is more than many top bitcoin trading sites out there.

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Source: TG Daily – Top Bitcoin Trading Sites

Why Blockchain And AI Are The Perfect Match

The rapid rise of artificial intelligence across a number of important industries has given many otherwise brilliant analysts and investors plenty of tunnel vision. AI and intelligent machines are the entirety of our future, we’re led to believe, and no other nascent technology is worth nearly as much time, attention, or investment as clever robots. In reality, however, a number of other leading technological developments shouldn’t be ignored because of AI’s rise – indeed, some like Blockchain are proving to be a match made in heaven for AI.

Here’s why blockchain and AI are the perfect match for delivering innovative solutions to numerous business and social issues.

What is blockchain, anyway?

Most people have a relatively accurate understanding of artificial intelligence – after all, AI has lingered in the public consciousness in some form or another for decades now, with Hollywood movies and cartoons like “The Jetsons” having promised to deliver autonomous robot butlers for countless generations. While the public has some accurate conception of AI – or the practice of creating machines capable of carrying out intelligence-demanding tasks on their own – fewer people have any idea what blockchain is.

This inability to understand blockchain is probably the leading reason that so many people are blind to the immense ways that blockchain and AI are the perfect match. After all, if you don’t understand blockchain there’s no chance you can comprehend the ways that it will come together with the influx of intelligent machines to reinvent our market economy. So, what is blockchain, anyway?

Most simply, blockchain is a decentralized ledger technology that stores encrypted data in such a way that every party involved in an economic transaction can trust and rely upon that information to be accurate and timely. AI and blockchain are both very complex – to give either of them a one-sentence definition is sort of similar to defining your smartphone as a device that “can make calls and access the internet,” in that it’s true but not exactly comprehensive. Nevertheless, there are ways to keep our imagining or blockchain and AI simple while we explore the ways they’re a perfect match.

Blockchain, as used in harga bitcoin, is already being used to generate decentralized AI that are less risky to use, for instance. AI systems which are dependent upon a single central authority are usually only available to massive corporate enterprises with access to huge resources. This has led to a surge in interest in decentralized AI, which can only become a reality through blockchain, which will ensure a more democratized and manageable artificial intelligence in the business environment.

AI needs data to learn

The primary reason that AI and blockchain are a perfect match is that AI programs need access to huge data troves in order to learn, but that data is often inaccessible to the masses. A number of companies have come forward in recent years to pioneer the democratization of AI data through blockchain services which aim to break the stranglehold that major corporate players enjoy over innovation in this area. As time goes on, the furthered democratization of AI data will increasingly be crucial towards its long-term development, as collaboration and working together rather than putting your data in a silo will become the new norm.

Predictive analytics are also one of the reasons that AI has grown so huge over the past few years; companies everywhere are investing huge sums of money into predictive operations that can determine market trends before they even occur. When it comes to organizing the immense databases that AI programs use to effortlessly predict the future, blockchain services could become increasingly relied upon as the volume and complexity of business information grows more unmanageable.

Companies like VIA and Coingenius are already leading the way when it comes to developing AI-specific blockchain services with an eye towards the future. A recent analysis of leading companies that are acting as blockchain/AI pioneers should serve as a stellar example of how businesses which combine these two nascent innovations with one another will drum up positive press for themselves. When companies of the future want to get noticed, they’ll likely view the natural pairing of artificial intelligence technology and blockchain services as an excellent way to get the attention of those with some tech-knowhow.

Don’t expect the AI revolution to abate anytime soon, but don’t think you should only be paying attention to clever machines, either. Blockchain services are increasingly proving themselves to be an instrumental part of the development of intelligent machines, and companies of the future will keep turning to this decentralized ledger technology as they try to churn out clever robots for a variety of purposes. Whether it’s a predictive analytics firm or a city infrastructure planner, there’s no telling who is combining blockchain and AI with the knowledge that these two technologies are a perfect match.

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Source: TG Daily – Why Blockchain And AI Are The Perfect Match

Day Job to Dream Job Book by Kary Oberbrunner Addresses Harsh, Everyday Realities for Most Workers

Maybe you’ve heard of Kary Oberbrunner, CEO and founder of a publishing company called Author Academy Elite and host of the annual Igniting Souls Conference. Although he loves books and events, the number one thing that excites him is life change in his clients. Over the past 15 years, he’s trained over 250,000 authors, speakers, entrepreneurs, and coaches to achieve greater success in work and life.

Married to his wife, Kelly, for nearly 20 years, Kary is also a father of three and resident of Columbus, Ohio. He left his day job as a pastor in 2012 to pursue his passion for igniting souls. Since then, he and his business partner, David Branderhorst, have turned that passion into a global, multi-million-dollar enterprise.

Oberbrunner’s newest book release—an updated and expanded version of Day Job to Dream Job—is written for the 86% of people who feel stuck in their careers. 70% of American workers experience stress-related illnesses, and 34% of people think they will burn out on their job in the next two years. Unable to ignore these statistics, Oberbrunner shares nine steps to help these individuals go from prison to plan to payoff—from day job to dream job.

While watching The Shawshank Redemption back in 2011, Kary felt much like Andy Dufresne (the prisoner played by Tim Robbins). He realized that with each passing year he was becoming more and more “institutionalized.” Although his day job was safe and steady, it stifled his creativity and freedom. Kary knew that unless he broke free, he’d probably spend the rest of his years stuck inside his day-job jail.

He discovered nine steps that allowed him to create his own dream job. In the process, he experienced freedom (to go as he pleased), finances (to earn as he wished), and fulfillment (to live as he liked). He says, “I was put on the planet to help people become souls on fire, the most powerful weapon on earth.”

In 2016, Oberbrunner hosted the largest book release livestream party in 157 cities, 15 countries, and 6 continents. Today, he’s the CEO of Redeem the Day, Igniting Souls, and Author Academy Elite. His eight books span several genres including business, fiction, personal growth, and success. He is also an international speaker who addresses topics like entrepreneurship, publishing, leadership, and human performance. His content has ignited over one million people in the past 15 years.

Oberbrunner freely shares his personal mission. “I help individuals and organizations clarify who they are, why they’re here, and where they’re going so that they can become souls on fire, experience unhackability, and share their message with the world.”

Oberbrunner says, “If you’re part of the 86% stuck in their day job, you have two choices—living or dying. You don’t need an MBA, a wealthy investor, or a lucky break to have the job you’ve always wanted. With the right amount of knowledge, encouragement, and guts, anyone can make the leap.”

In Day Job to Dream Job, he shares the proven plan for going pro. Readers discover how to overcome self-limiting beliefs that sabotage success; build a dream team of experts committed to their cause; carve out a niche to get noticed in a noisy world; and achieve personal clarity, competence, and confidence.

Oberbrunner has been asked to speak at The Shawshank Redemption 25th Anniversary with Hollywood celebrities in August 2019. He was a featured guest at the 20th reunion in 2014 where he signed copies of Day Job to Dream Job.

Oberbrunner believes people stuck in their day job can break free just as he did. His book offers them hope and the promise of a bright new future. Borrowing a line from the Shawshank film, Oberbrunner reminds his readers that “hope is a good thing, maybe the best of things, and no good thing ever dies.”

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Source: TG Daily – Day Job to Dream Job Book by Kary Oberbrunner Addresses Harsh, Everyday Realities for Most Workers

What Every Marketer Should Know About Visual Search

In recent years, rapid improvements in machine learning technology, smartphone cameras, and image recognition software have led to a digital transformation. The phenomenon known as visual search is poised to change the way in which brands connect with consumers looking for products and services.

What does a visual search involve? Why should brands and marketers care about visual search? How do consumers use visual search? How can brands benefit from the increased popularity of visual search?

The answers to these questions can be found in the following

What’s Involved in Visual Search?

We are all familiar with looking for information online by typing text into a search box. A visual search operates on the same principle as a text search but uses images instead of words. If you want information on polar bears, for example, you could submit a picture of one instead of typing the words “polar bears.”

The image that’s used can come from anywhere, including real-time images and video streams taken by a smartphone or any other device with a camera, an image from the gallery on the searcher’s smartphone, or an image pulled from emails, websites, or other sources.

In addition to the image provided by the searcher, the platform itself must be able to recognize the image, interpret what the searcher wants, and scour the web in order to deliver relevant results.

Why Should Brands and Marketers Care About Visual Search?

At first glance, visual search appears quite simple in that the searcher only has to share a photo in order for the search engine to provide page after page of relevant information. This is a case where first appearances are deceiving since the task is actually quite complicated.

One reason why visual search is increasing in popularity is that we now have the technology in place to make it possible. In order to execute visual search well, several elements must come together:

  • In order to get accurate results, you must have an image that’s high quality. Today’s faster Internet speeds and widespread access to powerful smartphone cameras make it possible for consumers to capture and upload high-resolution images with ease.
  • Search platforms need to have access to vast libraries of data to be able to recognize the image.
  • Search platforms must also have the intelligence to determine what the searcher is wanting and the ability to learn so they can provide information faster and more accurately.

The ability to access the Internet’s huge amount of information with a single image allows brands and consumers to do several things:

Visual searches make it possible to answer questions that may be difficult to put into words. If a consumer is unable to describe the image they see, they can use a visual search to answer questions, such as:

  • Where can I purchase this?
  • What is this?
  • Where can I buy something that looks good with this?

A visual search can bridge the divide that sometimes exists between the physical and digital. For example:

  • Consumers can use QR codes or barcodes to link products and services with the brand’s digital content.
  • Consumers can match the products that they are seeing in the store with online purchasing and product information.
  • Visual search transforms online shopping by using visual cues to create a more personalized experience.

How Do Consumers Use Visual Search?

Although visual search capability is still relatively new and the technology is still evolving, it has already been adopted by a number of major online platforms and integrated into quite a few products:

  • Search engine giant Google has launched Google Lens, allowing users to point their smartphone’s camera at an item and receive relevant results.
  • Online bulletin board Pinterest offers Pinterest Lens, which enables users to share a picture of an item in order to receive Pinterest pin suggestions for similar products.
  • Snapchat and others have adopted Amazon Rekognition to connect consumers with products.
  • Online marketplace eBay offers Find It on eBay, allowing buyers to share visuals from social media to search for listings for similar services and products.

Is Visual Search in the Mainstream?

Is visual search popular enough for brands to worry about investing in the resources and technology? While it may not be popular enough to be considered mainstream, visual search is on the rise and worth your attention. The experts at MDG Advertising analyzed the data to determine the current state of visual search adoption among consumers and found the following:

  • Visual search is still unfamiliar to most consumers. One survey showed that just 27 percent of U.S. Internet users knew about the technology.
  • Most web users still use text-based searches. At this time, visual searches amount to less than one percent of all searches.
  • The use of visual search is increasing. In 2017, Pinterest logged 250 million visual searches monthly. That number jumped to more than 600 million in 2018.

What Does This Mean for Brands and Marketers?

Visual search might still be the exception rather than the norm today, but marketers should begin now to optimize for the technology by taking these steps:

  • Focus on creating a large image library so search engines will be able to recognize and access their offerings.
  • Make sure that their site is structured in such a way that is easily discovered by web crawlers. One way to do this is to make sure that your image catalog links to the correct product pages on your website.
  • Develop approaches for connecting their physical and digital presences. For example, they should structure in-store merchandising and displays to cater to consumers who may use visual search.

What we have seen so far is only the beginning of the visual search phenomenon. Consumer behavior and technology are still adapting. Expect visual search to become even more popular and powerful as consumers become more comfortable with the approach and the technology improves.

About Michael Del Gigante, CEO of MDG Advertising

In 1999, CEO Michael Del Gigante founded MDG Advertising, a full-service advertising agency with offices in Boca Raton, Florida and Brooklyn, New York. With his unique insight and decades of industry experience, he turned what was once a traditional ad agency into an integrated branding firm based on an innovative 360-degree marketing philosophy that provides a full spectrum of traditional and digital advertising services.

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Source: TG Daily – What Every Marketer Should Know About Visual Search

Understanding the symptoms of multiple sclerosis

Multiple Sclerosis is a complex condition that primarily affects the central nervous system of the body causing nerve damage. It is caused due to a phenomenon when the immune system of the body mistakenly starts attacking the nerve fibers along with the protective myelin sheath around the nerves. Although the condition of Multiple Sclerosis always causes nerve damage, the pattern in which it happens is unique for all individuals, causing each person to experience the disease differently. There are four types of Multiple Sclerosis which are categorized based on the stages and progression of the disease. Learning about these stages helps both – the doctors and the patients – in understanding their condition and for the determination and preparation of possible treatment remedies.

Relapsing-Remitting Multiple Sclerosis

This is the most common form of multiple sclerosis usually diagnosed in people, and it occurs mostly during the age bracket of 20 to 30 years. During this stage, the persons often experience new attacks or symptoms known as relapses. These relapses can take up to weeks, months, or even years for recovery, known as remissions. Typically each attack is followed by a period wherein the symptoms disappear or ease out, and are then followed by the next relapse. The extent and location of nerve damage in the body vary with each individual, and likewise, the remission time also varies. Eventually, most of the patients suffering from Relapsing-Remitting Multiple Sclerosis move to a stage known as Secondary Progressive Multiple Sclerosis.

Primary Progressive Multiple Sclerosis

This stage or type of multiple sclerosis is relatively uncommon when compared to relapsing-remitting multiple sclerosis. This disease mostly occurs after the age of 40 years. Individuals who have primary progressive multiple sclerosis often experience symptoms that gradually get worse with each passing week, and there is minimal scope for recovery. The usual treatment methods aren’t much effective on this type of multiple sclerosis. This disease is relatively uncommon, but it may even cause disability, with almost no chances of recovery.

Secondary Progressive Multiple Sclerosis

After experiencing relapsing-remitting multiple sclerosis for years, most of the individuals will eventually get this condition. Typically, this change happens after 10 to 20 years of being diagnosed with relapsing-remitting multiple sclerosis. In this type of multiple sclerosis, the symptoms begin to occur rather steadily without any remissions. Although it is unclear why this shift occurs, there are certain analogies developed through research. People who are relatively older when first diagnosed with multiple sclerosis have a shorter time period before the disease becomes secondary progressive. Likewise, patients who are not able to fully recover from relapses move to secondary progressive multiple sclerosis faster. This stage can be challenging to treat, and some bodily functions may get hampered permanently or for prolonged durations.

Progressive-Relapsing Multiple Sclerosis

Progressive-relapsing multiple sclerosis is the least common form or stage of multiple sclerosis; in fact, it is so rare that very little is known about it among the medical fraternity. The attacks or relapses tend to occur very often, and the symptoms can continue to get worse between every episode of relapse.

Symptoms

Multiple sclerosis affects every individual differently. It is because the pattern of nerve damage is unique to every individual. The progression of the disease may not always be predictable. The common symptoms of multiple sclerosis are:

  • Pain
  • Tiredness or Fatigue
  • Burning sensations
  • Blurred visions, Loss of eyesight
  • Difficulty in paying attention
  • Loss of memory
  • Dizziness
  • Vertigo
  • Physical troubles
  • Problems in thinking

There are other less common symptoms such as speech troubles, tremors, seizures, hearing loss, etc. Your doctor may prescribe some over the counter medicine to help you find relief in addition to some specific medicines like Tecfidera which are known to treat relapsing multiple sclerosis.

Risk Factors

It is still not clear what exactly causes multiple sclerosis; it is still being explored and researched further. However, there are a few risk factors that have been identified:

  • Geographical Location – people who reside in colder areas are more likely to get multiple sclerosis than those living in the warmer parts of the globe.
  • Lifestyle – people who smoke are more prone to multiple sclerosis than non-smokers.
  • Genes – siblings have a fair chance of getting multiple sclerosis if their brother or sister has it. This probability is significantly higher for identical twins.

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Source: TG Daily – Understanding the symptoms of multiple sclerosis

5-Year Sales Growth of Vi Shows Great Promise

Fitness is the new mantra of the millennial lifestyle, and health foods and beverages are great contributors to that mission of wellness. Owing to this evolved consumer behavior, the last couple of decades have seen a huge increase in energy drinks around the world. In the United States alone, the energy drink market has experienced a jump of nearly 60% in 14 years where total sales are now approaching that of coffee in the country.

While this is good news for consumers and fitness enthusiasts, it also makes for a great opportunity for merchants to foray into the booming market of health foods. Take Vi, for instance. The multilevel marketing company has become a global healthy lifestyle brand by offering healthy replacement meal shakes, drinks, snacks and supplements across the United States, Canada, Mexico, Jamaica, the United Kingdom, and 11 European nations.

Initially launched as ViSalus Sciences by Nick Sarnicola, Blake Mallen, and Ryan Blair, the company was then rebranded as Vi in 2012 as part of their overall global growth initiative. The company established its headquarters in Troy, Michigan, with an office in Los Angeles.

In 2009, Mallen and Sarnicola leveraged the power of early social media and architected a new Challenge Marketing strategy and sales force that led to a 600% sales growth in one year, including nearly $2 billion in cumulative revenue and advancing its mission to transform “Life, Health and Prosperity” around the world. In 2013, The Body by Vi Challenge (“The Challenge”) was North America’s #1 weight loss and fitness platform, having helped more than 2 million people lose weight.

Focused on providing healthy on-the-go food and drinks to the global market, Vi began eyeing market expansion with its new products.

In 2015, at their National Success Training event in Fort Lauderdale, Florida, Vi introduced its audience to the NEON Energy Drink, marking its entry into the canned energy drink segment.

Within a month of its launch in the United States, Vi expanded its distribution of NEON Energy Drink across major nations in Europe including U.K., Ireland, France, Germany, Austria, Italy, the Netherlands, Spain, Sweden, Finland, Poland, and Hungary. With healthy drinks taking the global market by storm, Vi saw this as an opportunity to find its way into international markets.

As a stand-alone product, NEON has gained immense popularity among consumers. Named after the glow it emits under black light, the drink imparts a great fruity taste from natural sugars and other beneficial health ingredients like caffeine (from green tea), prickly pear puree, and essential B-complex Vitamins. Its neon color comes from an extract of the South American Cinchona tree.

By acquiring specific products and strategically introducing them in the market of high, in-demand health foods and drink brands, Vi found itself in a fast-moving global market space. With the phenomenal sales of these products, Vi is steadily fulfilling their vision to become the world’s most trusted and recognized healthy lifestyle brand, and is looking ahead to a future of many more such successes.

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Source: TG Daily – 5-Year Sales Growth of Vi Shows Great Promise

Michael Valor, The Prince of Pizza, takes Hospitality by Storm

If you work in the advertising or digital marketing field, you might have come across several interviews, articles, or videos of Michael Valor. CEO and Founder of Valor Media, Michael founded several successful startups.

However, his branding and social media marketing agency, Valor Media is shaping new ground in the corporate hospitality space. By locking in deals with large franchises like Johnny’s Pizza, Chronic Tacos Enterprises, and the Stoner’s Pizza franchise, Valor is revolutionizing how restaurants do their marketing. In a space that he considers to be “missing key ingredients,” he has developed a product offering that can guarantee hard results for restaurants in fast-casual all the way to fine dining.

Valor Media has made a modular package to automate one on one interactions to build customer loyalty and create returning customers for every establishment that he’s worked with. The restaurant space is massive and was ready for a new face. Valor saw this opportunity to move swiftly and to defeat larger companies like former Main Street Hub, now Go Daddy Social, in the restaurant marketing space. Valor created a product offering that has competitive pricing and training and human resources that cannot be duplicated by the larger companies with their set in stone policies and heavy operations costs.

“They just can’t win” says Valor remarking on his competitor’s lack of understanding and excessive mechanical actions.“We have pushed a new culture of 24/7 Best Friend Customer service. My clients are not calling a 1-800 number. They speak to me, or another friendly face that they trust with their success. We take this very seriously at Valor Media. We are nothing if not grassroots. We have seen individual operators struggling to make ends meet and we know that thousands of their customers exist all around them. The question was, how do we make the touch?”

In the form of Valor Media, it is Michael’s vision to prioritize his clients first and then understand where the world is heading. He believes that if he focuses on what the clients and their audiences want, he can help brands remain relevant and cut through the noise that restaurants face without the proper know-how. This allows them to focus more on what matters and to acquire a trusted eye to have their back.

“We operate aggressively and with speed, but a friendly touch that leaves customers, clients, and partners in the company of friends. Valor seeks to obtain market share in the restaurant marketing space and to be the face of a movement in change within the hospitality industry.

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Source: TG Daily – Michael Valor, The Prince of Pizza, takes Hospitality by Storm

Bingo! The Game that Keeps Evolving

When you think of bingo, you might think of senior citizens in a large community hall listening to a host calling out numbers.

While this has been the traditional method of playing bingo for generations, bingo games have actually been evolving over time, transitioning from the basic board game concept to even becoming a major online gaming community dealing in high-stakes and serious players.

Read on to discover how the common concept of bingo has changed over the years, and what might become of it in the future.

Where It All Began

Bingo began centuries ago, not considered to be much different from what many know as the family-friendly game of bingo today. The basic framework of the game seemingly still rang true to today’s version, with each player holding onto a patterned chart filled in with numbers.

A host then calls out various numbers at random, nowadays generally chosen from a spinning circular cage of lottery balls, and players are expected to find the matching number on their bingo cards to eventually form a winning row, calling out “Bingo!” to announce their victory.

The early concept of bingo began as a national lottery in 1500’s Italy, thereafter traveling to France in the 1770’s and even becoming a helpful educational aid in Germany in the 1800’s.

Once bingo games finally arrived in America in the 1920’s, it started to gain popularity, never losing its grip on eager players and staying a favorite family-fun activity all the way through to present day.

Formerly known as “Beano,” the game was introduced by way of a traveling carnival in Georgia, where a man by the name of Edwin S. Lowe was captivated by its simple yet enjoyable concept.

Bringing the game back with him to New York and introducing it to Columbia University mathematics professor Carl Leffler as “Bingo,” the two teamed up to bring more attention to the game by creating thousands of different bingo card variations to keep people interested in playing the game long-term.

Once the idea of bingo spread, it started making the rounds in church fundraisers, where it has continued to reign as a beloved activity for decades.

Aside from still being a mainstay at church functions today, bingo also became a national tradition in senior citizen communities, as well as a fixture in most American family households.

Now, when people think bingo, it still holds a special place in the hearts of millions, reminding people of their childhoods and inviting nostalgic feelings of times past.

How It’s Stayed Mainstream

While bingo halls are still quite prevalent around the world, with many offering live music shows and even livelier hosts to keep the game interesting and exciting, the game itself has expanded beyond the simple community center and has become a global online sensation.

After the advent of the internet and the introduction of online gaming started to include casino games and gambling opportunities, the familiar concept of bingo was undeniably going to become a fixture of the online world in no time at all.

Bingo cards, also considered to be tickets, can be sold in the same way as lotteries, offering players the chance to either play for free in bustling communities or to place bets with money in online gambling arenas.

Now, when people think bingo, they think of sitting down at their computers and spending hours playing and listening for the right numbers to win, or going to bingo clubs and playing their cards on digital tablets. The game can be played on various technological formats, allowing for people to play bingo games in a myriad of ways to keep the business thriving for years to come.

Now that mobile apps and 4K-level viewing of bingo is becoming a reality, the beloved game is managing to stay mainstream, with new generations of people enjoying its entertaining premise in the digital age.

This ensures the viability of bingo, leaving no doubt that it will continue to stay a big-money business even as the world continues to modernize and transform into technological formats. The key is attracting newer, younger crowds that can keep the game consistently popular, and as it makes its way onto social media platforms and other various outlets, there’s no denying its ability to stay as a top contender in the gaming world, whether online or off.

Try It for Yourself

If you’ve never had the opportunity to play bingo, learning its simple rules and trying it for yourself is a surefire way to understanding how the game has become a worldwide sensation.

However you choose to play, whether through online versions or the traditional lottery-ball-and-numbered-card format, you’re sure to find plenty of entertainment from a simple yet thrilling game that’s lasted for centuries.

When you’re looking for a great way to bring your family together during the holidays or you’re simply passing the time during solitary moments, bingo games can bring hours of fun and excitement.

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Source: TG Daily – Bingo! The Game that Keeps Evolving

How are Gains on Cryptocurrency Taxed in the US?

When you first buy cryptocurrency, tax might be far from your mind. Maybe you’re excited to invest in a currency that’s increasing rapidly in value… or maybe you’ve been using cryptocurrency for years.

Whatever your situation, it’s crucial to know how cryptocurrency is taxed – and that’s what we’ll be covering here.

Note that this article applies to the United States only, and is not intended to replace professional advice. Do consult a tax professional on how best to arrange your affairs.

If you’re training to become a tax professional yourself, then of course you’ll want to be on top of how cryptocurrency is taxed – especially given CPA exam costs. This article should provide you with a good starting point.

Yes, Cryptocurrency IS Taxed … and Not How You Might Expect

Let’s clear up one possible misconception first: you do have to pay tax on your cryptocurrency gains. In fact, simply using Bitcoin or another cryptocurrency to make a purchase could incur a tax bill.

In the US, cryptocurrency can be treated either as income or as property, depending on how it’s being used.

When Bitcoin is Treated as Income

If you pay for goods or services in cryptocurrency, you should convert the value of the cryptocurrency into US dollars at the date payment is made. If you’re paid in cryptocurrency (e.g. as an employee) then you must report your total W-2 wages in dollars, too.

If you “mine” cryptocurrencies then that’s also taxed as income: if you earn from your mining activity, you should account for that in the dollar value it would have been worth on the day you mined the cryptocurrency.

When Bitcoin is Treated as Property

When it comes to holding bitcoin as a capital asset, though, it’s treated by the IRS as property.

So if you trade one cryptocurrency for another, or turn a cryptocurrency into dollars or another fiat currency, you need to report all transactions and related gains/losses, then pay taxes based on the total gains each year.

How is Tax on Cryptocurrencies Paid to the IRS?

Just like any taxed income or property gain, individuals should file taxes either quarterly (if you make a reasonable amount from cryptocurrency) or annually (for lower levels of gains). If you’re unsure how to file your taxes, you may want to consult with a professional.

You’ll need to complete and submit Form 8949 at tax time: this form reports your capital gains (and losses) from investment property.

If you hold most of your money in cryptocurrency rather than in US dollars, you’ll need to convert it to dollars to pay the IRS.

Will the IRS Really Bother Pursuing Cryptocurrency Tax?

In a word… yes!

Tax authorities are becoming increasingly savvy about cryptocurrency, and back in 2018, the IRS gained access to user information for specific high-transaction customers who used the platform in 2013-15.

Depending on your state, you may even be able to pay business taxes in cryptocoin: Ohio implemented this in December 2018.

When it comes to your personal taxes, don’t assume that you can simply avoid paying anything to the IRS. You could get into serious trouble and incur a hefty fine by doing so.

Should You Keep Your Own Records?

Again, yes.

Although Coinbase and other online exchanges generally keep records for you, it’s important to also keep your own: what if the service goes down, or a particular type of transaction isn’t fully recorded?

What Counts as a “Taxable Event”?

There are a number of things you might do with cryptocurrency that count as “taxable events”, where you need to pay taxes on any gains. These include:

  • Turning cryptocurrency into dollars, or any other fiat currency (legal tender, with the value backed by the government that issued it).
  • Trading one cryptocurrency for another.
  • Spending cryptocurrency for goods or services. You may also need to pay sales tax for these transactions.
  • Mining coins: you’ll need to account for the dollar value of the coin at the time when you mined it.

They do not include:

  • Buying cryptocurrency with dollars. You don’t incur taxable gains until you trade, use, or sell your cryptocurrency.
  • Giving cryptocurrency as a gift (though if the gift is large, you may owe gift tax). The recipient will need to pay tax if/when they sell or trade the gift, though.

The tax situation with cryptocurrencies can seem murky, and if you’re unsure about how to correctly account for your trades, gains, and losses, or if you’re not confident about how much you owe the IRS, always consult a tax professional.

Bryce Welker is an active speaker, blogger, and tutor on accounting and finance. As the Founder of Crush The CPA Exam, he has helped thousands of candidates pass the CPA exam on their first attempt

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Source: TG Daily – How are Gains on Cryptocurrency Taxed in the US?

Using Instagram to Generate Traffic for Your Website

Internet connects the world but social media helps in improving the engagement in the world. Over the last few years, social media usage has really improved in every part of the world. Whether you are on social media for entertainment or for business purposes, it remains to be the easiest way to connect. Due to the increased usage of various platforms over the number of years, businesses have found a perfect place to attract and keep clients while at the same time keeping them engaged about the business operations as well as core values.

Instagram, one of the most preferred social media platforms and according to statistics, about 60% of the Instagram users have said that they get to learn about a product or service on the Instagram profile and 75% of these users take action for that specific post. With these findings, about 75% of businesses use Instagram as their preferred medium of marketing their products and services.

As a business person, you should not be left behind. Take advantage of the Instagram excellent business environment and use it to get targeted traffic to your website. Below are some of the major tips that you should take into consideration in getting the needed traffic.

Concentrate more on branding your business

Creating an Instagram account for your business is one thing but capturing the attention of your intended audience is another thing. The number of people that will visit your website will be determined by how much you have captured the attention of your target market. Once you create an Instagram account, you want to be easily remembered by visitors and it is therefore recommended that you should create unique posts that can capture the attention of users as they scroll on their feeds. If there is a feeling of emotional connection, there is a high probability that they will visit your website.

To get the attention of Instagram users, you need to have a creative and unique marketing strategy. You need to customize your branding strategy. This is done by customizing your Instagram theme in a manner that will attract as well as engage users. While developing a brand on Instagram takes time, it will, in the end, pay off because is the content is engaging, it will go a long way on attracting website traffic.

Focus more on getting followers

After you have created an attractive brand, the next thing you would want is to gain as many followers as possible so that you can have some engagement on your posts. In order to have engagement on your posts, you need to get the right kind of followers that will show interest in your posts and the products/services that you offer.

Getting the right Instagram followers requires you to find the right accounts that are in line with what you are offering. Ensure that you are posting fun and engaging content. For any person interested in your products and services, they are likely to follow you. If you find this process to be time-consuming, you can contract influencers as well as one of the many reputable firms that can help you in gaining active and real Instagram followers. This is one sure way the right followers that will translate to website traffic.

Ensure that you promote your special offers.

According to research, people are likely to visit a website if they find an offer on products and services offered. If you constantly post events and offers on your Instagram account, there are more people that will visit your website to find out more about the offer.

By taking these three tips into consideration, you are likely to generate real traffic that has interest in your products and services.

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Source: TG Daily – Using Instagram to Generate Traffic for Your Website

10 low-cost ideas for setting up part-time businesses

These models are ideal for young people who do not have much capital, but have the time and desire to undertake.

1. Dog Walks

For those who have pets, living with them and taking care of them is of the utmost importance, even if you do not always have time for it. Hence the idea of

offering professional services of walking, training, visits the veterinarian, bathing and pet care at home. The objective is to feed, walk and take care of the dog when the owner is absent. And for the most demanding, it includes the organization of birthday celebrations and photo sessions.

2. Mobile Kermes

Install skill games such as marbles, fishing, hoops or darts, and also food (hamburgers, hot dogs, potatoes and chopped fruit). With the help of animators, it organizes competitions and rewards the winners. Do not forget the music. In case freight is required, separate it. Offer your services to animate birthdays or corporate events, whether in a park, house or garden.

3. Photo booth for events

Installation of detachable booths of snapshots at social or corporate parties. Includes hats, lenses, necklaces, feather boas and other props for more originality and fun. Complement the offer by delivering all the photos on a CD and even upload them to Facebook so that attendees can interact with them. If any attendees want customized merchandise such as T-shirts, posters or a photo on phone case. Be ready to print and sell it to them as an add-on.

4. Online directory

Simplify the navigation of Internet users with a website that classifies the five best businesses by state or city. Divide them into several categories such as restaurants, florists, travel agencies, hotels, mechanical workshops and everything you can think of. Additionally, it offers companies positioning in the best search engines, advertising, promotions and campaigns in social networks to increase their sales.

5. Historical tours

Organize thematic visits, walks on foot or by bicycle through tourist sites, night tours performed by historical figures and tours of myths and legends in colonial cities. The key to success lies in the knowledge of history you have, so train yourself as a certified guide by the Ministry of Tourism. Include food and look for lodging and transportation partnerships in case your clients require it.

6. Entertainment vending machine

It works like any vending machine but offers the purchase of movies, television series and music files. After paying – with a credit card or cash – the customer inserts a storage device (SD card or USB cable) to download the content and be able to enjoy it immediately. Ensure the success of your business by locating the machine in places such as entertainment stores, airports, bars and restaurants.

7. Marketing of watches (with cause)

It promotes social responsibility through the sale of modern and design watches that allocate a percentage of their value to institutions. The colour of each watch corresponds to a cause, for example, green for ecology and white for peace. To diversify the offer, including bracelets for the same purpose.

Total investment: $ 17,500 (minimum purchase of 70 watches, including training and exclusivity per state).

8. Drink service for events

By means of mobile bars in trolleys, guests of parties and social events are offered all kinds of cocktails in tequila glasses. Try to have a wide variety of distillates and mixers to offer popular combinations such as “screwdrivers” and “vampires” and even, prepare your own creations as added value.

9. Personal defence classes

With the increase in insecurity, more people are interested in learning protection techniques against an assault. Therefore, giving self-defence classes is a good business opportunity. Train yourself or hire an expert in Krav Maga, an Israeli survival system that serves to attack and deflect aggression. Your customers can be children or adults, government agencies and companies.

10. Driving school

If you are an excellent driver, prepare others so that they are too. Your clients include teenagers and adults who do not know how to drive. Go to your home for sessions of one hour a day and includes theoretical classes, mechanics tips and traffic regulations. Use your car but if the person has his own, it is convenient to teach him. Do not forget to take out car insurance.

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Source: TG Daily – 10 low-cost ideas for setting up part-time businesses

Marketing Moves That Can Help A Startup Immensely and Have Great Return On Investment

Startups are not always going to have huge budgets to put toward marketing efforts. For this reason the return on investment could not be more important as a lack of ROI could lead to the cash flow of the business being crippled. For this reason it is important to weigh out the pros and cons of each marketing move using data from previous campaigns. Data is easier to track now than ever as specific technology has been developed to help track things like conversion rates of email marketing campaigns or direct mail marketing. The advantage that smaller companies have is the ability to adapt in a faster way than their larger competition if something is not working. The following are marketing moves that can help a startup immensely while also having a great ROI.

Creating Useful And Thought Provoking Content

Digital marketing is saturated with content but a majority of this content is low quality. The reasoning for this is that the fact that “content is king” has not been embraced by all brands. Larger brands at times would rather post a multitude of average content to see what converts. Spending a bit more on content and creating useful/thought provoking content is far more effective for traffic as well as driving leads. Utilize different types of content as a podcast might be able to draw far more traffic than written content. Podcasting allows a company to get in-depth on certain topics that might otherwise take thousands of words written to fully explain.

Partnering With The Right Nonprofit/Charity

Partnering with a charity of a group that promotes something like that of a group that promotes safety and ethical treatment of animals can be a great PR move. Partnering with a political group can alienate one part of the customer demographic due to identity politics which is so stressed in today’s world. Animals on the other hand are loved by everyone so promoting good treatment of those that do not have a voice for themselves is a perfect fit. Those that produce things that are animal friendly are sure to have support of these types of groups and can even sell their animal friendly products to their members.

Window Displays For Brick And Mortar Retail Businesses

Window displays and graphics can be a huge help for brick and mortar retail businesses. The ability to announce sales without having to spend money on advertising on different platforms is important. For example, a restaurant that can advertise their seasonal specials can attract foot traffic as everyone loves a great deal. For businesses that might be targeted towards children this can be enough to draw the child’s attention leading them to “force” their parent to enter. These graphics also add an element of privacy to a business which can be appealing to customers depending on the services/products the business provides. Whether it is a graphic of a comfortable holistic massage chair or action shot of someone using the newest baseball bat, these graphics are effective.

Expanding Brand Image At An Industry Conference

Conferences have the highest concentration of those in a specific industry than anywhere else. For this reason marketing at a conference can yield the highest ROI as large deals are discussed and closed at these events. When purchasing a booth to showcase products/services it is important to put your best foot forward. People will notice a lack of marketing materials or a lack of preparation on the presentation that staff attending might have. Do not allow a conference to do harm to the brand’s image as it could be a coming out party for a startup which might start a huge upward trajectory business wise.

Investing in the right marketing tactics is important as it will not only bring in sales but it will shape a brand’s image. Take the time to sit down with the marketing team to come up with a strategy for your small business today then create a plan of action to execute!

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Source: TG Daily – Marketing Moves That Can Help A Startup Immensely and Have Great Return On Investment

Becoming an Investor in the Digital Era

Many people have made a lot of money from investments of various types over the decades. However, as with other area of our business and personal lives, the digital era has resulted in major changes in the way in which we invest. We now have more control than ever as well as benefiting from ease and convenience when it comes to making investments.

From learning about forex trading to training in cryptocurrency, there are all sorts of investments you can get involved in these days. The fact that you can now turn to the internet means that it has become easier to learn about, practice, and get involved with these investments. For example, you can get online to learn about cryptocurrency investing and get an STO definition.

How The Digital Era Helps Newbie Investors

For those who are new to investing, the world of investments can be a daunting and scary place. However, modern technology has made things far easier in a number of ways. One of the things that you can do as a new investor is proper research so you can learn more about the type of investing you are interested in with greater ease and convenience. You can also learn in your own time, which makes it much easier for you to get to grips with different investment options before you decide which ones you want to go with.

Another major benefit when it comes to modern technology and investments is that you can network with other investors with far greater ease, which can prove invaluable to those who are new to investing, Drawing on the experience and advice of seasoned experts in investing can make a big difference when it comes to your understanding of investments as well as your success levels when it comes to different investment options. You can connect with other investors on forums and through trading platforms.

They say that practice makes perfect, and thanks to modern technology you can even get some practice in when it comes to investing. There are many places where you can set up demo accounts of investments such as forex when you go online. This makes it much easier for you to get into the swing of things, develop your own strategy, get in some valuable practice and find out whether this type of investing is right for you without actually using any of your money. Once you are confident and have had some practice you can start trading for real if you feel comfortable doing so.

A Great Help to New Investors

There is no doubt that with modern technology you can gain confidence and practice far more easily as a new investor. No matter what type of investing you are interested in, you will find a wealth of information online as well as plenty of tools and resources to help you. This makes it much easier for people without experience to get involved in different types of investing.

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Source: TG Daily – Becoming an Investor in the Digital Era

Why HPE Account LeSaint Logistics Is Moving to Dell EMC

I’m researching why formally loyal HPE accounts are switching to Dell EMC and while there are similarities in each account sometimes the differences are more interesting. In this case LeSaint Logistics , a third party supply chain logistics firm that is US based and has between 450 and 500 employees needed a high performance SAN and disaster recovery solution. As noted they were largely an HP/Cisco shop (Cisco is networking only) though they had standardized on Dell PCs. Their customers include manufacturers and distributors in both the B2B and B2C channels. While they started by having Dell…



Source: TG Daily – Why HPE Account LeSaint Logistics Is Moving to Dell EMC