“Coordinated Inauthentic Behavior,” a phrase coined by Facebook, is the use of multiple social media accounts or pages to mislead or influence people for political or financial ends. As part of the deception, these pages hide the identities and obscure the motives of the people behind them.
Source: LifeHacker – How to Spot ‘Coordinated Inauthentic Behavior’ on Facebook, According to Snopes