The best explanation I’ve seen for why “personalized” products have bloomed in recent years is that we love to hear stories about ourselves. I think astrology is dumb personally, but I’ll still scroll through a bunch of Sagittarius memes until I see one that tells me something I want to hear. It’s no surprise that…
Source: LifeHacker – Vitamins Are Still Mostly Useless, Even If They’re Personalized