More and more web-site owners are concerned about the “all-seeing Google”
tracking users as they browse around the web. Google Analytics (GA) is a
full-featured web-analytics system that is available for free and, despite the privacy
concerns, has become the de facto analytics tool for small and large web sites
alike. However, in recent years, a growing number of alternatives are helping
break Google’s dominance. In this article we’ll look at two of the lightweight
open-source options, namely GoatCounter and Plausible. In a subsequent article,
we’ll look at a few of the larger tools.

Source: LWN.net – [$] Lightweight alternatives to Google Analytics