Apparently Heinz is test-marketing rotating the labels on its iconic ketchup bottles so the labels are straight up and down when the bottle is tilted to the perfect pouring angle. But am I still supposed to tap the glass ’57’ at the base of the neck?! I NEED ANSWERS.

According to Brian Neumann, senior brand manager at Kraft Heinz Canada, the company has long been searching for a way to explain how to best get their product out of the bottle and wanted to be playful about it.

Alternatively, just jam a butter knife up in there like a normal person who doesn’t have five minutes to waste for not nearly enough ketchup. Time is money, and I don’t have nearly enough of either.

Keep going for a video while I squirt the store-brand community ketchup in the breakroom fridge all over my shirt, then insist I’ve been stabbed and need to go home early.

Source: Geekologie – Heinz Tests Rotating The Labels On Its Ketchup Bottles So They’re Right Side Up When At The Correct Pouring Angle