In mid-July, Hasbro launched a crowdfunding campaign seeking $575 from 8,000 backers each to produce a two-foot-tall action figure of Transformers: The Movie villain Unicron. With the August 31 deadline rapidly approaching and less than a third of the campaign goal reached, things are looking grim for the planet eater.
Source: Kotaku – It’s Not Looking Good For Hasbro’s .6 Million Transformer Crowdfunding Campaign