Accenture recently conducted a survey of 21,000 online customers and discovered a number of interesting trends. Digital voice assistants are gaining more and more of a foothold in the market place, more than half surveyed are willing to ride in a self-driving car, and customers want more than gaming uses for AR/VR. The thing that jumped out at me was users of DVAs are less likely to use their smartphone. Could these devices start to make a real dent in the smartphone market? Probably not, but once Alexa takes over the world they might.



The voice interface takes the blending of the physical and digital worlds to a new level, augmenting the way consumers access content and services and offering providers an additional service and revenue opportunity. In fixed locations consumers who own a DVA device are using their smartphone less for certain activities, but for “on the go” use cases they still turn to their mobile devices

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Source: [H]ardOCP – Survey Shows Owners of Digital Voice Assistants Use Smartphones Less