Virtual reality is proving to be more than a passing fad. Things could have fizzled after the Oculus Rift finally came to market following a hyped up (and successful) Kickstarter run, but what happened instead is that it started a movement. Everybody seems to be jumping on board, from HTC to Microsoft. You can add Apple to the list as well,

Source: Hot Hardware – Apple Reportedly Developing Standalone AR Headset For 2019 Release