Before Overwatch’s latest character, Sombra, was unveiled at BlizzCon over the weekend, she was the focal point of an alternate reality game (ARG) that lasted months. It was like a hydra. Fans would reach the end of one countdown, only for the belligerent beast to sprout two more. At BlizzCon, I spoke to two of Overwatch’s designers about that.
Source: Kotaku – Blizzard, On Overwatch’s Sombra: ‘We’re Not Very Good At ARGs’