Part of the early appeal of the World Wide Web was the promise that anybody
could create a site and publish interesting content to the world. A few
decades later, that promise seems to have been transformed into the ability to
provide content for a small number of proprietary platforms run by huge
corporations.
But, arguably, the dream of widespread independent publishing is enjoying a
resurgence. The Ghost publishing platform
is built around the goal of making publishing technology — and the ability
to make money from it — available with free software.

Source: LWN.net – [$] The Ghost publishing system