“Cake is good” is a statement that needs no qualifying, no couching, no parenthetical asides. Cake does not need me to hype it up. Cake does not need a PR firm. Unequivocally good things, such as cake, should be protected and cherished and, in the case of cake, kept moist for as long as possible.
Source: LifeHacker – The Easiest Way to Keep Your Cake From Drying Out