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Samsung is turning its attention to personal assistants—the company has acquired Viv Labs, a startup founded by Dag Kittlaus, Adam Cheyer and Chris Brigham, all of whom were part of the original Siri team that Apple bought in 2010. The three departed Apple shortly after the acquisition to start Viv Labs, which recently showed off its AI personal assistant at Disrupt NY. While pricing has not been disclosed, the deal has been confirmed by Kittlaus in a post on Medium.

Viv Labs will continue to operate independently from Samsung, but it will share intelligence with the hardware manufacturer with the intent of integrating Viv into products. “Samsung will drastically accelerate our vision,” Kittlaus writes. “For us, the glaringly obvious advantage Samsung brings to our vision is scale.”

The post mentions Samsung’s smartphones, TVs, and smart home products like SmartThings, but Kittlaus writes that the end goal is to bring Viv to products outside the Samsung family as well. “In order for Viv to utilize the incredible scale Samsung offers, and in order to achieve our ultimate goal of redefining the way people interact with the digital landscape, it would be essential for Viv to be available across more than just Samsung devices. Our vision requires that Viv be everywhere. Samsung is with us. We share a mutual vision to leapfrog the current state-of-the-art in AI, ushering in a new era.”