Big Tech companies, for the most part, have been able to have their cake and eat it, too.

By pitching themselves as neutral platforms that prioritize free expression—while at the same time bowing to local pressure to remove or restrict certain content—they’ve enjoyed rather broad access to nearly all the world’s markets. Even Russia, which for decades during the Soviet era fought to keep Western media out, has let them in.

That may be about to change, though.