Amazon will increase the price of its catch-all Prime membership to $139 annually in the United States, up from the prior price of $119. For those who subscribe month-to-month, the monthly charge will rise from $12.99 to $14.99.

As far as new sign-ups go, the new price will go into effect very soon: February 18. The change will happen with the first renewal date after March 25 for existing members.

Amazon cited higher transportation costs and wages as well as expanded products and services within the membership as reasons.