Google Flushes Controversial FLoC In Favor Of Topics API To Replace Third-Party Cookies

Google Flushes Controversial FLoC In Favor Of Topics API To Replace Third-Party Cookies
After more than a year of testing, Google is abandoning plans to replace support for third-party tracking cookies with the “Federated Learning of Cohorts,” otherwise known as FLoC, basically an algorithm that sorts people into groups with others who have similar browsing habits. Google isn’t embracing third-party cookies, though. Instead,

Source: Hot Hardware – Google Flushes Controversial FLoC In Favor Of Topics API To Replace Third-Party Cookies