Conversation intelligence has become a well-known buzzword today, and that is for good reason. The post-pandemic has shifted many businesses into the digital world making most interactions in an organization via video conference software, such as zoom, google meet, skype, etc… By implementing conversation intelligence into your sales process, you’re able to enhance the meeting’s outcome and improve the productivity of your team.
Implementing a conversation intelligence software can help your team close more deals. Attention is the only tool that empowers your sales reps during their meetings through state-of-the-art artificial intelligence. Attention gathers insightful analytics during the calls and provides real-time feedback to your sales reps. The sales reps are able to identify their goals and measure their process, thus, increasing the productivity of the team. Attention is a modern tool that can aid in training your sales reps and ramp up coaching time turning junior reps into top-performing sellers.
What is Conversation Intelligence?
Conversation Intelligence (CI) is a software that captures and analyzes speech or text from a sales agent and prospect through Artificial Intelligence and Natural Language Processing (NLP). The software is then able to deliver a data-driven response. The data collected can then be used by sales teams to win more deals and increase their productivity.
With an increase in digital meetings, conversation intelligence has become crucial for a business’s sales process. Implementing this software to your practices will aid in making sense of the data, provide real-time feedback, and be able to ramp up the coaching of your reps.
What can conversation intelligence do for your business?
Using the conversational data collected, teams can filter through the important analytics and be able to interact with their customers in a genuine way. There are many benefits of adding a conversation intelligence software into your sales process. As a manager, you will be able to ramp up the team’s sales training and coaching because getting your new hires and junior reps to perform their best shouldn’t take months. The data collected through sales meetings are analyzed and scored, allowing sales reps to be empowered and improve their productivity. Conversation Intelligence improves the sales process so that the team will be able to focus on closing more deals.
Applying a conversation intelligence tool to your sales process can also optimize your sales conversion. Attention provides real-time feedback that sales reps can use during their call to connect with their prospects. Being able to have battlecards during your calls will set your team for success. Battlecards help sales reps focus on what’s important during their calls. Sales Battlecards will have information such as facts about clients, selling tactics, and data on market research.
Conversational intelligence can ramp up training, optimize your sales conversion, and create genuine relationships between your sales reps and prospects.
Who should use conversation intelligence?
There is a misconception of who should use conversation intelligence. Many companies think that it benefits only large organizations. However, this is far from the truth. Conversation Intelligence tracks calls and provides insightful data to help optimize your conversation with prospects. This is a very powerful tool that any business will be able to benefit from.
Some of the positions in an organization who will benefit from a conversation intelligence software are:
- CRO
- Sales leads
- Sales reps
- Customer service/ success
- Marketing teams
The conversational data collected can help each team member understand their audience and their pain point. This will help each team find ways to better help them and improve their selling and marketing tactics.
How to drive growth with conversation intelligence?
Think of conversation intelligence as the magic wand that helps connect your sales team with their prospects. Conversation Intelligence will make your sales team more effective. A great salesperson will be able to close a deal and keep their prospects happy through the whole process, even when they become customers of your business. Conversation intelligence can provide real-time feedback to your salesperson allowing them to have the tools to carry an authentic conversation with their prospects. This will help close more deals and keep your clients happy.
Implementing a conversation intelligence software can also help provide superior support for your management. As your team grows, it quickly becomes nearly unrealistic for a manager to shadow every rep’s calls. Using a conversational AI platform will analyze and monitor the data collected through their meetings. This data can be used for coaching and training to improve junior reps into high-performing reps and close more deals.
Implementing software that will work for your sales team
The convenience and efficiency of implementing a conversation intelligence makes it easy to streamline your sales process and provide your potential clients with the best overall experience.
If you are looking for a solution that can help improve the efficiency and productivity across teams and departments in your organization, give Attention a try! Attention uses state-of-the-art artificial intelligence to analyze and generate metrics such as questions asked, speak share, positive feedback, engagement, and overall performance. This data can then be used to ramp up training and turn your junior reps into top sellers. Attention integrates with your Zoom calls and delivers real-time guidance to aid your sales reps during their calls.
Source: TG Daily – What is conversation intelligence and why your sales team should use it