Facebook is looking into how it can use things like your body language and eye tracking, in order to send you targeted virtual ads. The patent documents provide more insight into how the company plans on monetizing the metaverse.

Meta, parent company of Facebook, has made no secret of its intention to move into the metaverse since its rebranding.

Source: Hot Hardware – Facebook Explores Eye Tracking Tech To Monetize The Metaverse, Creeped Out Yet?