Google is making a last-ditch effort to change the EU’s incoming laws on Big Tech with a flurry of advertising, emails, and targeted social media posts aimed at politicians and officials in Brussels.

As EU policymakers put the finishing touches to the Digital Markets Act (DMA), executives at Google’s headquarters in Silicon Valley are stepping up their efforts to water down parts of the legislation that they fear may have a severe impact on their business.

“Top executives in California have known about the DMA all along, but they are only waking up now,” said one Google insider.