Earlier today, Mark Zuckerberg announced it’s changing Facebook’s name to Meta. While he said Facebook’s existing brands wouldn’t be changing, we have learned that’s not entirely true. “In a lengthy Facebook post, CTO-in-waiting Andrew Bosworth detailed about 15 minutes later following the completion of the keynote that as part of the new rebrand, they will be killing off the Oculus brand,” reports TechCrunch. From the report: Oculus phrasing was conspicuously absent from the presentations today and features like the Oculus Store were consistently referred to as the Quest Store. In his post, Bosworth details that starting early next year the process to rename the Oculus app to the Meta app and the Oculus Quest to the Meta Quest will begin. “We all have a strong attachment to the Oculus brand, and this was a very difficult decision to make. While we’re retiring the name, I can assure you that the original Oculus vision remains deeply embedded in how Meta will continue to drive mass adoption for VR today,” Bosworth wrote. Facebook bought Oculus VR back in 2014 for $2 billion.

At the time, Zuckerberg said the Oculus Rift VR headset was the beginning of something big: “This is really a new communication platform. By feeling truly present, you can share unbounded spaces and experiences with the people in your life. Imagine sharing not just moments with your friends online, but entire experiences and adventures.”

Read more of this story at Slashdot.

Source: Slashdot – Facebook Unceremoniously Kills Off ‘Oculus’ Brand