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The BlackBerry Priv, Blackberry’s first Android phone.
Ron Amadeo
BlackBerry CEO John Chen has been hinting at this move for almost a year now: today BlackBerry announced it will no longer design hardware. Say goodbye to all the crazy hardware QWERTY devices, ultra-wide phones, and unique slider designs.
Speaking to investors, BlackBerry CEO John Chen described the move as a “pivot to software,” saying “The company plans to end all internal hardware development and will outsource that function to partners. This allows us to reduce capital requirements and enhance return on invested capital.” The “Outsourcing to partners” plan is something we’ve already seen with the “BlackBerry” DTEK50, which was just a rebranded Alactel Idol 4.
Chen is now betting the future of the company on software, saying “In Q2, we more than doubled our software revenue year over year and delivered the highest gross margin in the company’s history. We also completed initial shipments of BlackBerry Radar, an end-to-end asset tracking system, and signed a strategic licensing agreement to drive global growth in our BBM consumer business.”
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Source: Ars Technica – RIP BlackBerry hardware as the company pivots to software