ATLANTA—Microsoft and Adobe announced today a new partnership that will see the two companies use and promote each other’s cloud services.

Under the new partnership, Adobe will be using Azure for its Marketing Cloud, Document Cloud, and Creative Cloud services. Microsoft in turn will make Adobe Marketing Cloud its preferred marketing service for customers of its new Dynamics 365 Enterprise edition.

Dynamics 365 combines Dynamics CRM and Dynamics ERP into a single cloud service. Microsoft is also integrating its Power BI and Cortana Intelligence Suite capabilities to give Dynamics users greater data analysis capabilities. With the Adobe partnership, that analytic power will be able to reach into Adobe’s Marketing Cloud to allow marketers to better understand the reach and effectiveness of their campaigns.