Twitter unveiled its long-awaited subscription service, offering paying customers exclusive features for rescinding tweets and organizing posts as part of a push to ease the social network’s dependence on advertising revenue. From a report: Dubbed Twitter Blue, the product will cost $2.99 a month for access to tools including the ability to “undo” a post before it goes out publicly, organize bookmarked tweets into folders, and more easily read long tweet threads. Subscribers will also get faster service for customer-support claims, can choose from new app colors and will have the ability to modify the Twitter app icon on iOS devices. The subscription model could help Twitter diversify its business at a time when the pandemic has underscored the risks of a heavy reliance on digital advertising. […] The product suite is being pitched to the most prolific of Twitter’s 200 million daily users, including journalists, social media managers and those who use the site as their primary news source, said Sara Beykpour, the product lead in charge of subscriptions. “Twitter Blue is aimed at customers who are our most engaged, our most passionate super users who really want to take their experience to the next level,” said Beykpour, who declined to estimate the size of the target group. “There is something special about this cohort that we’re really learning about.”

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Source: Slashdot – Twitter Debuts Subscriptions To ‘Super Users’ in New Revenue Push