It’s the end of an era. In a new post made on the World of Warcraft website, Blizzard announced that the Battle.net name is being pushed aside. From now on, the company will begin transitioning its front-facing services to ones that begin with the name “Blizzard”, such as Blizzard Voice and Blizzard Streaming, which have already been revealed.

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Source: Hot Hardware – Blizzard Drops Battle.net Name For Its Online Gaming Services, Paving Way For Blizzard Streaming, Voice And More