In a now-rare announcement of a completely new product category, Apple today introduced AirTags, a Tile-like personal location device.

AirTags can be placed in or on personal possessions to be tracked with the Find My app (formerly Find My iPhone) on iPhones, iPads, or Macs. Users can then find those devices, including those detected by any other Apple devices nearby.

The new devices play off Apple’s work in bringing augmented reality features to its devices. Users will be able to lift their phone cameras and see the locations of their AirTags positioned accurately in real physical space on the screen. Like some other similar products, AirTags will also be able to emit a noise to make them easier to find.