Google is on a mission to crumble the third-party cookie infrastructure that the web is largely based on, as it relates to lucrative targeted advertising efforts, and rebuild things with an initiative called FLoC, or Federated Learning of Cohorts. Not without controversy, Google’s FLoC ad-tracking has drawn an antitrust probe. In addition,
Source: Hot Hardware – WordPress Sees Google’s Controversial FLoC Cookie Replacement As A Security Threat
