Google is all alone with its proposed advertising technology — FLoC– to replace third-party cookies. Every major browser that uses the open source Chromium project has declined to use it, and it’s unclear what that will mean for the future of advertising on the web. Firefox, Safari, Microsoft Edge, Vivaldi, and Brave have said they are not implementing Google’s FLoC into their browsers.

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Source: Slashdot – Nobody is Flying To Join Google’s FLoC