(credit: Melinda Sue Gordon for Netflix)

While Netflix gained popularity by streaming licensed content, the company has been switching gears. According to a Variety report, Netflix aims to make 50 percent of its content original programming over the next few years; the other half will continue to be licensed TV shows and movies.

At the start of 2016, the company announced it would launch 600 hours of original programming, a bump from the 450 hours it released in 2015. Over the next couple of years, Netflix plans to release a mix of content owned and produced by the company itself, in addition to co-productions and acquisitions. According to Netflix CFO David Wells, the company is currently “one-third to halfway” to reaching its 50 percent goal.

In many cases, Netflix original programming has surpassed the popularity of its licensed content. Shows like House of Cards and Master of None have received numerous awards, and the new show Stranger Things has become a breakout hit in the past few months and has already been renewed for a second season. But Netflix acknowledges that not all of its original programs have been major hits, and the company is fine with that as it knows that not every new program will pick up major followings. “We don’t necessarily have to have home runs,” Wells is quoted in Variety. “We can also live with singles, doubles, and triples especially commensurate with their cost.”