Enlarge (credit: NCTA-The Internet & Television Association.)
The US cable industry’s biggest lobby group has dropped the word “cable” from its name, in a rebrand focusing on its members’ role as providers of both Internet and TV services.
The National Cable & Telecommunications Association (NCTA) will henceforth be called NCTA-The Internet & Television Association. NCTA will be maintained in the name as a nod to the group’s past, even though the initials no longer stand for any particular words.
“Just as our industry is witnessing an exciting transformation driven by technology and connectivity, NCTA’s brand must reflect the vibrancy and diversity of our members,” NCTA CEO Michael Powell (a former Federal Communications Commission chairman) said in today’s announcement. The group’s “mission to drive the industry forward remains the same,” he said.
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Source: Ars Technica – Biggest cable lobby drops the word “cable” from its name