User-generated content is the future marketing concept you can’t ignore if your aim is to grow your business. User-generated content, or UGC, is anything digital that is created and submitted by your prospects or customers. It could be a blog comment, testimonial, review, an image, social networking updates, videos; the list goes on. Just as word-of-mouth was the superior method of advertising in years gone by (and still is), content that is provided by people other than your marketing department, is the most powerful method of getting brand buy-in, more sales and increased website traffic…

Source: TG Daily – The Future Marketing Concept You Can’t Ignore, And How to Do It