Motorola is imploring smartphone shoppers to “Skip the Sevens,” the tagline of a new ad campaign designed “to get you to think about what you really want from a smartphone.” The so-called “Sevens,” of course, is a thinly veiled reference to Apple’s iPhone 7 and iPhone 7 Plus, and Samsung’s Galaxy S7, Galaxy S7 Edge, and Galaxy Note 7.

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Source: Hot Hardware – Motorola Trolls Apple And Samsung For Real Innovation With Skip The Sevens Campaign