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Chevy’s new saccharine ad campaign uses IBM’s Watson to induce self-reflection

Posted on September 14, 2016 by Xordac Prime
  • Positivity score calculated on just my Twitter account.

On Tuesday night, Chevrolet rolled out a new ad campaign called “Fueling Possibilities” that uses IBM’s AI software Watson to give people positivity tests. The ad campaign’s “positivity pump” looks at your Twitter and Facebook accounts in order to assess how upbeat your posts are.

Chevrolet’s parent company, GM, said that it would be bringing traveling positivity pumps to gas stations around the world for the remainder of the year. Customers will be able to input their social media account names and get free gas based on their positivity score (more positivity gets you more free gas).

The positivity pump has already stopped in Buenos Aires, Cape Town, and New Orleans, and Chevy has released an ad using footage from all three locations.

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Source: Ars Technica – Chevy’s new saccharine ad campaign uses IBM’s Watson to induce self-reflection

This entry was posted in Ars Technica, Unfiltered RSS and tagged Ars Technica by Xordac Prime. Bookmark the permalink.
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