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Apple develops alternative to Google search

Posted on October 28, 2020 by Xordac Prime
The iPhone XR

Enlarge / The iPhone XR led iPhone sales, but iPhone revenue was down 15 percent year over year. (credit: Samuel Axon)

Apple is stepping up efforts to develop its own search technology as US antitrust authorities threaten multibillion-dollar payments that Google makes to secure prime placement of its engine on the iPhone.

In a little-noticed change to the latest version of the iPhone operating system, iOS 14, Apple has begun to show its own search results and link directly to websites when users type queries from its home screen.

That web search capability marks an important advance in Apple’s in-house development and could form the foundation of a fuller attack on Google, according to several people in the industry.

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Source: Ars Technica – Apple develops alternative to Google search

This entry was posted in Ars Technica, Unfiltered RSS and tagged Ars Technica by Xordac Prime. Bookmark the permalink.
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