A Falcon 9 rocket ascended into the blue skies above Florida on Sunday morning, and much of the space world barely took notice.

Sure, it was fairly early on a Sunday, and many Americans were not even yet out of bed. But there’s a deeper reality here: SpaceX has made launching rockets almost seem routine. The company’s vice president of reliability, Hans Koenigsmann, once told me that one of his goals was to take the “magic” out of rocket launches. And the company seems to be succeeding.

SpaceX is also succeeding at reuse. Sunday morning’s launch used a Falcon 9 first stage that has already flown into space five times. This is the second time SpaceX has used a first stage a total of six times, and next year it is likely to reach ten uses of its rocket. And then there is the payload fairing. For the first time, SpaceX was able use each of these fairing halves for a third time.