Amazon is tired of being merely an online retailer and is aggressively expanding into brick-and-mortar store locations. The company plans on opening over a dozen pop-up stores in American malls over the next year. The stores will particularly focus on Echo home speakers and Alexa.

While the Amazon bookstore that opened in Seattle last year

Source: Hot Hardware – Amazon Expands US Pop-Up Stores To Highlight Red Hot Echo, Alexa