Electronic Arts seems to have learned something over the weekend—people do not like to be bombarded with ads, particularly in the middle of a video game they paid $60 to play. Seems like that lesson would fall into the ‘common sense’ category. Not for EA, apparently, which reversed course after immense blow back on the web.

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Source: Hot Hardware – EA Apologizes For Boneheaded Intrusive UFC 4 Full-Screen In-Game Ads