SAN FRANCISCO—Any question about Nintendo’s bullishness about smartphone gaming evaporated on Wednesday with the announcement of Super Mario Run for iOS. The auto-running Super Mario game—and first Mario game for smartphones—will launch in time for “holiday 2016,” and it was announced by none other than Super Mario creator Shigeru Miyamoto at Apple’s major September press event.

After demonstrating the game, Miyamoto told the crowd that the game will launch “at a set price so you won’t have to worry about continuing to pay.” Pricing was not announced just yet. Apple’s Tim Cook confirmed that the game will launch first on iOS.

“We want as many people as possible to enjoy playing as Mario,” Miyamoto told the San Francisco event crowd through a translator. “They’ll be doing it first on iOS in a new game called Super Mario Run.”