Many Facebook app users are likely familiar with Giphy, as the API for the animated GIF service is integrated with the website. Facebook says that 50% of Giphy’s traffic comes from the Facebook family of apps, with half of that traffic from Instagram alone. For those unfamiliar with Giphy, it’s described as a leader in visual expression and

Source: Hot Hardware – Facebook Buys Giphy For 0 Million, Will Integrate With Instagram