WhatsApp’s bid to cutting virality of messages circulating on its platform by introducing an additional limit earlier this month has already started to pay off. From a report: The Facebook -owned service said on Monday that spread of “highly forwarded” messages sent on WhatsApp had dropped by 70% globally in weeks after introducing a new restriction earlier this month. In one of the biggest changes to its core feature, WhatsApp said earlier this month that users on its platform can now send along frequently forwarded messages they receive to only one person or a group at a time, down from five. The restriction was rolled out globally to WhatsApp’s 2 billion users on April 7.

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Source: Slashdot – WhatsApp’s New Limit Cuts Virality of ‘Highly Forwarded’ Messages by 70%