A quiet revolution is sweeping the $20 billion academic publishing market and its main operator Elsevier, partly driven by an unlikely group of rebels: cash-strapped librarians.

When Florida State University cancelled its “big deal” contract for all Elsevier’s 2,500 journals last March to save money, the publisher warned it would backfire and cost the library $1 million extra in pay-per-view fees.

But even to the surprise of Gale Etschmaier, dean of FSU’s library, the charges after eight months were actually less than $20,000. “Elsevier has not come back to us about ‘the big deal’,” she said, noting it had made up a quarter of her content budget before the terms were changed.