Streaming eats up a big chunk of viewers’ time, though it’s still outweighed by traditional linear TV. From a report: That’s according to the latest Total Audience Report from Nielsen — its first Total Audience Report to use smart TV data from Gracenote, and one that’s particularly focused on “the flash point of the ‘streaming wars'” (as Senior Vice President of Audience Insights Peter Katsingris puts it in his introduction). The firm reports that among U.S. homes that are capable over-the-top streaming, 19% of their TV time was spent on streaming during fourth quarter of 2019. Within that streaming time, Netflix accounted for 31%, compared to 21% for YouTube, 12% for Hulu, 8% for Amazon and 28% for other services. The Gracenote data also allows Nielsen to analyze the full universe of content available to U.S. viewers — yes, there’s a lot of content out there. The firm concludes that through December 2019, viewers had access 646,152 unique program titles, up 10% from 2018. And among those titles, 9% were available exclusively on subscription video on demand services like Netflix.

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Source: Slashdot – Streaming Accounts For Nearly One-Fifth of Total U.S. TV Watching