Speaking of YouTube ads, the Google-owned company is rolling out a new ad format for its TV experience, dubbed Masthead, to all users. The company tested this new ad format with some users earlier this year. From a report: Announced in a brief post, YouTube says that its beta test of this new ad format was successful in select markets leading to the now global rollout of the Masthead ad format. The new format is available to all advertisers on a CPM basis as part of a cross-screen advertising campaign on YouTube. YouTube’s Masthead ad format is not subtle by any means, appearing over the entire top portion of the TV app. Further, that ad auto-plays silently and expands to full-size when the user hovers over the ad. Advertisers, such as FOX, call this “first of its kind” initiative a “fantastic way” to promote its content. The TV network has been using the YouTube Masthead to promote its hit show The Masked Singer.

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Source: Slashdot – YouTube Masthead, Rolling Out To All Users, is a Massive Auto-Playing Video Ad for TV