Netflix is ready to take its lower-cost, mobile-only offering beyond India as it looks to expand the reach of its service in other international markets. From a report: The American on-demand video streaming giant today launched a new price tier in Malaysia that would allow people in the nation to access the video service for RM 17 ($4) a month. The new tier, which is being offered alongside existing regular monthly plans that start from $7.8, limits access to Netflix to just one mobile device and in lower video quality (standard definition, ~480p). (Customers subscribed to this plan are not allowed to watch — or cast — Netflix on their TVs and laptops.) The company, which began testing cheaper mobile plans last year in many markets including Malaysia, said it is hopeful that its new plan would “broaden access to Netflix in this truly mobile-first nation.” More than 88% of people in Malaysia own a smartphone and 78% of internet users in the Southeast Asian nation — home to roughly 32 million people — stream and download media content, according to industry
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Source: Slashdot – Netflix Launches Mobile-only Monthly Plan in Malaysia