Advertising is an essential part of making your business a success. You may have a great product or service, but unless you let people know about it, how are you going to make money from it? However, raising awareness of what you have to offer is only the beginning of a well-executed promotional campaign. Promotion is about building your brand. It’s about telling a story and creating an image and a narrative that best represents your firm. Building your brand There are many ways to go about this. For some companies it means identifying the core strengths and key message of the brand. For…

Source: TG Daily – How technology can benefit your company’s advertising campaign